Silver Fern · Projection Program · Tier 2 · The First Slate
One page per film: the story in three sentences, the beat list, the VO script, and the claim trace. Every number and casing on this sheet passed the library gates (fernie™ lowercase, modules all-caps + ™, tagline never ™, no exclamation points, no hype words, claims only from the Vol. 14 capability pack / the consolidation study / Vol. 9 law). These briefs are the source of truth the film specs encode.
Film 01 · teaser5-recut
Story: A buyer's ask arrives as plain words; fernie™ creates the order while you watch; the truck leaves on the week you promised. Identical arc to the shipped teaser 5 — the recut exists to put the canonical face on the end card and a voice on the story. Nothing else moves.
| 0–4s kicker | SILVER FERN · WORK SUITE · CULTIVATE '26 — "01 · THE ASK — fernie™ creates it." |
| 4–14s ui-theater | fernie panel: "Create an order for Rivergreen Gardens: 48 Lavender Munstead 1gal, 24 Knockout Rose Red 3gal" (illustrative data, unchanged from shipped cut) |
| 14–22s ui-theater | Order ready → lines, price group note → CONFIRM ORDER. "02 · YOUR CALL — a person owns it." |
| 22–29s type | "the truck leaves." → "full racks, on the week you promised." |
| 29–34s endcard | "how a rush order happens. just ask." + CANONICAL fernie™ rest face + booth line |
VO script
A rush order used to mean a scramble. Now it's a sentence. fernie reads the ask, builds the lines, and waits for a person to say yes. You confirm it. The truck leaves with full racks, on the week you promised. That's how a rush order happens. Just ask.
TRACE: fernie creates / person approves = Vol. 9 law · panel copy = shipped teaser 5 verbatim · end card face = src/vidpipe/assets/fernie/fernie-face-rest.svg
GATED · PASSFilm 02 · film-forecast
Story: The year is decided in six weeks, and the plan for those weeks is made in January. FORECAST™ draws next season's demand from your own history and turns it into order-by dates. The calendar races the curve and the curve wins.
| 0–4s kicker+hook | "Spring decides your year." → "Decide back." |
| 4–16s ui-theater | Demand curve draws ahead of a flipping calendar (Jan→Apr); order-by pins land ("order plugs by wk 2") |
| 16–26s ui-theater | What-if quantities side by side; one chosen; par-level line drawn |
| 26–31s type | "The curve was drawn in January." |
| 31–35s endcard | FORECAST™ plate · "plan the season by week number, not by memory." · wordmark |
VO script
Your busiest week gets decided months before it arrives. FORECAST reads your history and draws the season before it happens — what to sow, what to order, and the week to order it by. The calendar catches up in April. You already knew.
TRACE: demand forecasting from sales history · week-numbered planning · plug/liner order timing · what-if quantities · par levels — all Vol. 14 FORECAST™ fact pack. (VO says "FORECAST" spoken — ™ is visual law, not spoken.)
GATED · PASSFilm 03 · film-produce
Story: A crop's life is a series of gates — sow, germ, transplant, finish — and PRODUCE™ writes each one down with a date and a count. The ship week every buyer was promised stands on those stamps. One tray ages eight seconds and the record follows it.
| 0–4s kicker+hook | "Every tray has a story." → "Now it's written down." |
| 4–18s ui-theater | One lot walks sow → germ (96→91, the honest count) → transplant → finish; dated stamps land at each gate |
| 18–26s ui-theater | Bench map with lot chips; a shrink log entry with a reason code |
| 26–31s type | "Every gate, stamped." |
| 31–35s endcard | PRODUCE™ plate · "the crop's diary, kept from the aisle." · wordmark |
VO script
A crop makes promises months out. PRODUCE keeps the receipts — sow date, germ count, transplant day, ready week — stamped from the aisle, not remembered at a desk. When a buyer asks if week fourteen is real, the answer is written down.
TRACE: crop tracking with dated gates · lot/tray tracking · bench awareness · shrink logging with reasons — Vol. 14 PRODUCE™ pack. 96→91 = illustrative germ math (Vol. 13 convention).
GATED · PASSFilm 04 · film-fulfill
Story: Orders arrive five ways and land in one queue; from there the floor takes over — picks, racks, trucks. The 850 answers itself inside the buyer's window and the ship notice matches the trailer. Retail supply as choreography instead of adrenaline.
| 0–4s kicker+hook | "Phone. Email. Portal. EDI." → "One queue." |
| 4–16s ui-theater | The 850 lifecycle rail: 850 in → 855 back → PICK → 856 out → 810; one order number rides every step |
| 16–26s ui-theater | Pick list → rack build → truck plan; a short-ship flagged with the buyer note created |
| 26–35s type | "Counted. Racked. Shipped." → "The paper and the trailer cannot disagree." |
| 35–40s endcard | FULFILL™ plate · "orders into picks, racks, and trucks." · wordmark |
VO script
However the order arrives, it lands in one queue. The acknowledgment goes back in seconds. The floor picks against the order, the rack gets a tag, and the ship notice matches what's actually on the truck. If something runs short, the buyer hears it from you first.
TRACE: one queue all channels · EDI 850/855/856/810 · pick lists · rack building · truck routing · short-ship handling with buyer notes — Vol. 14 FULFILL™ pack.
GATED · PASSFilm 05 · film-restock
Story: Supplies fail quietly until a Friday in week fourteen. RESTOCK™ watches the gauges instead — when on-hand crosses the reorder point, the purchase order writes itself and waits for a person to approve it. The panic never gets scheduled.
| 0–4s kicker+hook | "Pots. Mix. Tags." → "The season runs on them." |
| 4–16s ui-theater | Gauge drains past the reorder point → PO creates itself → APPROVE button → SENT |
| 16–24s ui-theater | Receiving: pallet scanned, counts land, one short line marked honestly |
| 24–28s type | "It reordered before the Friday panic." |
| 28–32s endcard | RESTOCK™ plate · "reorder points, watched. approvals, yours." · wordmark |
VO script
Nobody plans to run out of pots in week fourteen. RESTOCK watches on-hand against the reorder point, writes the purchase order when it crosses, and waits for your approval. You say yes with your coffee. The panic stays theoretical.
TRACE: reorder points · on-hand tracking · auto-created POs for approval · receiving — Vol. 14 RESTOCK™ pack. Approval clause = fernie/automation law.
GATED · PASSFilm 06 · film-portal
Story: Buyers find out what you have by looking, not by calling. A bench count becomes a posted list with a timestamp; a buyer builds their own order against real quantities and it lands in your queue. Phone tag retires.
| 0–4s kicker+hook | "How does a buyer know what you have?" → "They look." |
| 4–16s ui-theater | Count → review → POST; the buyer's view lights with live quantities and a 6:14 AM timestamp |
| 16–24s ui-theater | Buyer builds an order self-serve; it lands in the FULFILL™ queue; status answered by a screen |
| 24–28s type | "Counted here. Posted there." |
| 28–32s endcard | PORTAL plate · "live availability, buyer self-serve." · wordmark |
VO script
Post the count once and every buyer sees the same truth — what's ready, how many, as of this morning. They order against real numbers, it drops into your queue, and nobody reads a spreadsheet over the phone again.
TRACE: live availability to buyers · buyer self-serve ordering · order status without phone-tag — Vol. 14 PORTAL pack. PORTAL carries no ™ (library casing law).
GATED · PASSFilm 07 · film-consolidation
Story: Fifty years of greenhouse consolidation in three acts, told from our own research — 188 events, 218 companies, 1,468 sources. The events per decade accelerate: 3, 10, 33, 27, 61, 54. Staying independent is an operations problem, and operations problems have answers.
| 0–5s kicker+hook | "THE GROWER CONSOLIDATION STUDY" → "Fifty years, three acts." |
| 5–20s ui-theater | The decade chart draws with real counts (3 · 10 · 33 · 27 · 61 · 54); act titles land: the quiet years / the wave builds / the middle disappears |
| 20–30s type | "188 events. 218 companies. 1,468 sources." → "The middle disappears." |
| 30–39s type | "Staying independent isn't sentiment." → "It's an operations problem. It has an operations answer." |
| 39–45s endcard | Work Suite wordmark · "the grower's operating system" · study availability line |
VO script
We tracked fifty years of greenhouse consolidation — 188 events, 218 companies, 1,468 sources. The pace keeps rising, and the middle keeps disappearing. The operations that stay independent are the ones that run tightest. That's not sentiment. That's the whole strategy.
TRACE: every number = the Grower Consolidation study aggregates (sanctioned pack, Vols 6/10). No company names anywhere. Three-act titles = the study's own framing.
GATED · PASSFilm 08 · film-fernie-origin
Story: A fern frond unfurls into a face: fernie™, the part of Work Suite that never clocks out. Six states, one rule — fernie creates, growers approve — and a night shift that ends with a sorted approval inbox at 6 AM. The character introduced the way it behaves: quietly.
| 0–6s ui-theater | Koru frond unfurls; the rest face resolves from it (Vol. 9 lore arc); "grown, not built." |
| 6–18s ui-theater | The six states strip (rest · listening · thinking · working · done · straight) with one-word jobs; straight face holds on "money · errors" |
| 18–28s ui-theater | Night shift montage: voicemail → order lines → FOR YOUR APPROVAL; the 6 AM inbox, sorted |
| 28–33s type | "creates, never drafts." → "staff, not boss." |
| 33–38s endcard | Canonical rest face + "fernie™" lockup · "the night shift, staffed." · wordmark |
VO script
This is fernie — the part of Work Suite that works nights. It reads voicemails, builds orders, flags shorts, and posts availability. Then it waits, because nothing fernie creates goes out without your name on it. Six faces, one rule. It creates. You approve.
TRACE: six states + creates/approve + sanctioned jobs = Vol. 9 character law verbatim. Face assets = canonical SVGs only. "grown, not built" = Vol. 9 lore-01.
GATED · PASS