Fable Generated Assets · Site Register

Site Register — Vol. 3 · Static.

the website's language, shipped as assets.

112 artifacts · 14 collections · July 2026

Every piece here speaks the live silverfern.com register: warm paper surfaces, white rounded cards, mono kickers, module color used only where it means the module, and real-looking Work Suite screens rendered as the artwork itself. All data shown inside artwork is illustrative. Chips mark clearance: SHIP-READY publishable · INTERNAL stays inside.

HERO BOARDS

Hero Boards

The site’s heroCaret moment as stills — the cursor parked mid-sentence, ready for web pages, deck openers, and social heroes.

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THE PLATFORM Retire the spreadsheet spraw Every order, every bench, every truck in one place. SILVERFERN.COM

Typed hero — retire the sprawl

Web hero board frozen mid-word on the flagship headline, caret still blinking where typing stopped. Use as the homepage hero still, a paid-landing header, or the opening frame of a screen recording. Keep the caret; it is the point.

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WORK SUITE One system for the whole operation. Book a demo See the platform SILVERFERN.COM

Typed hero — one system

Centered hero board with the sentence fully typed and the caret at rest, plus the standard CTA pair beneath. Use for web section headers, webinar title cards, or as the closing frame of a demo video. The filled pill is always the primary action.

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ON ROTATION who grow things. who run the greenhouse. who supply garden centers. who ship spring. SILVER FERN For the people who ship spri Growing is hard. Your software shouldn't be. SILVERFERN.COM

Typed hero — for the people

Still of the homepage rotator caught mid-phrase, with the full rotation queue pinned top right and the active line highlighted. Use for brand-level social heroes and the cover of the company overview deck. The typed phrase is always fern-deep.

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BUILT-IN ASSISTANT Just ask. Fernie does the re Plain questions in. Live answers out. fernie, how many flats of 'Callie Deep Blue' are open for WK 22? SILVERFERN.COM ILLUSTRATIVE DATA

Typed hero — just ask fernie

Hero board for the assistant story, frozen mid-word with a real grower question sitting in the ask bar below. Use on the intelligence page, feature one-pagers, or as a social hero. Quote the headline exactly; it is the site's own line.

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THE NUMBERS AS PUBLISHED AT SILVERFERN.COM Built on real greenhouse volume. Four numbers, straight from the platform. 98M+ DAILY INVENTORY DATA POINTS 36,000+ RETAIL LOCATIONS 16.8M+ PLANT UNITS ORDERED 1M+ RFID SCANS PROCESSED

Typed hero — the numbers

Proof-forward hero with the sentence fully typed and the four published platform stats set beneath a hairline rule. Use on the platform page, in investor-adjacent decks, or anywhere scale needs to be shown, not claimed. Only these four numbers are approved.

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FULFILL™ Availability your buyers can tru Live counts, not last Tuesday's export. SILVERFERN.COM

Typed hero — availability

Link-preview hero for the Fulfill story, frozen mid-word with the module chip carrying the only color. Sized for LinkedIn and OG link cards. The red is Fulfill's and means Fulfill; do not swap it for decoration.

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WORK SUITE OVERVIEW The season, planned to the tra A working session with Silver Fern. SILVERFERN.COM SALES DECK · 01

Deck title — planned to the tray

Title slide for the Work Suite overview deck, set as a white card on paper with the headline frozen mid-word. Use to open sales and onboarding presentations. Swap the italic line for the session name; everything else stays put.

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WORK SUITE Grow more. Guess les the grower's operating system

MODULE PLATES

Module Identity Plates

One plate per module, in the color that means it — tint field, ink type, chip logic — plus the full-suite lockups.

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WORK SUITE MODULE · 03 / SHIP FULFILL™ Order management. ship week stays calm when the desk is one screen. ORDER DESK · SHIP WK 28 PO 44812 · 6 racks · Door 2 PICKED PO 44807 · 11 racks · Door 1 OPEN PO 44793 · 4 racks · shipped CLOSED WK 28 · 21 RACKS ON 3 LOADS ILLUSTRATIVE DATA BASE #BA3636 · INK #BA3636 · TINT 8% silverfern.com/platform/fulfill

FULFILL module identity plate

System plate for FULFILL™ in its site red, with the order desk rendered as the artwork. Use it on module one-pagers, decks, and platform pages wherever FULFILL stands alone. The red belongs to FULFILL; never borrow it as decoration.

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WORK SUITE MODULE · 02 / GROW PRODUCE™ Production management. every bench, every batch, on schedule. PRODUCTION SCHEDULE · SPRING Petunia 'Supertunia Vista' 288 TRAY · STICK WK 21 WK 26 Calibrachoa 'Callie Deep Blue' 512 PLUG · STICK WK 22 WK 27 Impatiens 'Beacon Coral' 105 LINER · STICK WK 23 WK 29 3 CROPS · STICK WK 21–23 · FINISH WK 26–29 ILLUSTRATIVE DATA BASE #DB6E14 · INK #A4530C · TINT 8% silverfern.com/platform/produce

PRODUCE module identity plate

System plate for PRODUCE™ in its site orange, carrying a spring production schedule as the artwork. Drop it into decks and module pages where PRODUCE leads the story. Type sits in the darker PRODUCE ink; the orange stays tied to the module.

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WORK SUITE MODULE · 04 / REPLENISH RESTOCK™ Inventory replenishment. the rack comes back and the shelf stays full. SCAN FEED · DC INBOUND 08:14 · Rack 8841 · 96 units in SCANNED 08:16 · Rack 8842 · 96 units in SCANNED 08:21 · Rack 8843 · short 8 units HOLD 1M+ RFID SCANS PROCESSED ILLUSTRATIVE DATA BASE #63B76B · INK #2F7D43 · TINT 8% silverfern.com/platform/restock

RESTOCK module identity plate

System plate for RESTOCK™ in its site green, with a live scan feed and the 1M+ RFID scans line. Use it for replenishment stories, retail-program decks, and the module page. This green means RESTOCK, not general brand green.

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WORK SUITE MODULE · 01 / PLAN FORECAST™ Demand modeling. know what the season wants before it asks. DEMAND MODEL · SPRING SEASON ACTUAL MODEL DRAFT PLAN WK 18 WK 22 WK 26 WK 30 WK 34 ILLUSTRATIVE DATA BASE #8F64A3 · INK #7A5390 · TINT 8% silverfern.com/platform/forecast

FORECAST module identity plate

System plate for FORECAST™ in its site purple, with a demand model curve as the artwork. Use it where planning leads: preseason decks, module pages, grower workshops. Chart values are illustrative and must never resemble a customer’s numbers.

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WORK SUITE MODULE · BUYER SIDE PORTAL Live availability for buyers. your availability, open for orders around the clock. LIVE AVAILABILITY · WK 28 Petunia 'Supertunia Vista' 1,800 AVAIL · 1204 TRAY · SHIP WK 28 ADD Calibrachoa 'Callie Deep Blue' 960 AVAIL · 512 PLUG · SHIP WK 28 ADD Impatiens 'Beacon Coral' 2,400 AVAIL · 306 TRAY · SHIP WK 29 ADD 3 ITEMS · 5,160 UNITS OPEN TO ORDER ILLUSTRATIVE DATA BASE #078ACD · INK #05658D · TINT 8% silverfern.com/platform/portal

PORTAL module identity plate

System plate for PORTAL in its site blue, showing the buyer’s live availability view. Use it in buyer-facing decks and platform pages where PORTAL is the subject. Varieties and counts are illustrative only.

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THE PLATFORM · WORK SUITE Five modules, one system of record. one color per module, one rhythm for the season. 01 / PLAN FORECAST™ Demand modeling. BASE #8F64A3 INK #7A5390 TINT 8% ALPHA TINT FIELD · 8% 02 / GROW PRODUCE™ Production management. BASE #DB6E14 INK #A4530C TINT 8% ALPHA TINT FIELD · 8% 03 / SHIP FULFILL™ Order management. BASE #BA3636 INK #BA3636 TINT 8% ALPHA TINT FIELD · 8% 04 / REPLENISH RESTOCK™ Inventory replenishment. BASE #63B76B INK #2F7D43 TINT 8% ALPHA TINT FIELD · 8% BUYER SIDE PORTAL Live availability for buyers. BASE #078ACD INK #05658D TINT 8% ALPHA TINT FIELD · 8% GROWER SIDE: PLAN → GROW → SHIP → REPLENISH · BUYER SIDE: PORTAL SILVERFERN.COM/PLATFORM

Full-suite plate, five colors

All five module plates in one 16:9 frame, ordered along the site’s Plan, Grow, Ship, Replenish arc with PORTAL on the buyer side. Use it as a platform overview slide or web section. Each color stays glued to its module.

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WORK SUITE · COLOR SYSTEM Module color legend. color always means the module. TINT = 8% ALPHA OF THE BASE COLOR FORECAST™ BASE #8F64A3 · INK #7A5390 Demand modeling 01 / PLAN PRODUCE™ BASE #DB6E14 · INK #A4530C Production management 02 / GROW FULFILL™ BASE #BA3636 · INK #BA3636 Order management 03 / SHIP RESTOCK™ BASE #63B76B · INK #2F7D43 Inventory replenishment 04 / REPLENISH PORTAL BASE #078ACD · INK #05658D Live availability for buyers BUYER SIDE

Module color legend band

Reference band pairing every module with its base color, ink, and 8% tint swatch, in workflow order. Hand it to anyone producing Work Suite material so the colors stay semantic. If a color shows up without its module, the piece is wrong.

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SILVER FERN · PRODUCT LOCKUP WORK SUITE FORECAST PRODUCE FULFILL RESTOCK PORTAL the grower’s operating system SILVERFERN.COM

PRODUCT THEATER

Product Theater

Work Suite screens rendered as the artwork itself: availability, order desk, report builder, scan feed. All data illustrative.

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FULFILL™ · AVAILABILITY Every week, priced and published. the availability grid, straight from the bench. worksuite.silverfern.com/fulfill/availability FULFILL™ VARIETY WK 24 WK 25 WK 26 WK 27 WK 28 WK 29 CLOSED CLOSED OPEN OPEN OPEN OPEN Calibrachoa 'Callie Deep Blue' 512 TRAY · BAY 5 4,320 3,840 2,160 1,280 640 — Petunia 'Supertunia Vista' 288 TRAY · GH 1 6,400 5,760 4,480 3,200 1,920 960 Geranium 'Calliope Dark Red' 4.5 IN · BAY 2 2,880 2,560 2,240 1,760 1,120 480 Verbena 'Superbena Royale' 72 LINER · GH 3 1,540 1,440 1,180 960 720 360 Lantana 'Bandana Cherry' 105 PLUG · GH 2 980 890 760 620 410 — Impatiens 'Beacon Coral' 288 PLUG · GH 5 2,020 1,860 1,540 1,180 840 420 6 VARIETIES · 6 SHIP WEEKS · SYNCED 07:42 illustrative data

Availability grid still

A Work Suite availability screen rendered as the artwork, varieties by ship week with open and closed order windows. Use it on the site, in decks, or anywhere the product should speak for itself. All quantities are illustrative and labeled as such on the artwork.

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worksuite.silverfern.com/fulfill/order-desk FULFILL™ Search PO or customer SHIP WK · ALL STATUS · ALL New order ORDER CUST PO CUSTOMER SHIP LINES UNITS STATUS SO-10482 88231 Willow Bend Garden Center WK 26 5 3,680 OPEN SO-10479 55107 Cedar Hollow Nursery WK 26 32 3,840 PICKED SO-10475 74112 Stonebrook Farm & Garden WK 25 21 2,560 PICKED SO-10471 90448 Lakeside Garden Mart WK 27 9 1,280 DRAFT SO-10466 61903 Harbor View Landscape Supply WK 25 40 4,480 CLOSED 5 OF 128 ORDERS · SORTED BY SHIP WEEK illustrative data FULFILL™ · ORDER DESK Take the order. Trust the number. from the first call to the loading dock.

Order desk still

The Fulfill order desk as a clean product still, live orders with PO numbers, ship weeks, and status chips. Suited to feature pages and sales decks that introduce order management. All rows are illustrative.

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worksuite.silverfern.com/report/builder REPORT TEMPLATES Sell-Through Customer Statement Availability Snapshot Production Variance Shrink by Zone 5 SAVED TEMPLATES Sell-Through by variety WK 20 – WK 25 · 5 VARIETIES · PORTAL ORDERS Lavender Munstead 1 gal 92% Knockout Rose Red 3 gal 87% Hosta Patriot 1 gal 81% Daylily Stella d'Oro 1 gal 76% Astilbe Visions Purple 1 gal 64% Generate SCHEDULED · EVERY MON 06:00 illustrative data REPORT · BUILDER Ask once. It builds itself weekly. the report your buyer actually asked for.

Report builder still

The Report builder mid-flight, a saved Sell-Through template on the left and the chart it produces on schedule at right. Use it beside reporting copy on the site or as an email header image. Percentages are illustrative.

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worksuite.silverfern.com/produce/scans PRODUCE™ LIVE SCAN FEED ZONE 4 · HOUSE 7 #A4-7F2E-0193 Calibrachoa 512 tray · Lot 2214 07:42:18 SCANNED #A4-7F2E-0192 Calibrachoa 512 tray · Lot 2214 07:42:11 SCANNED #A4-7D91-0448 Petunia 288 tray · Lot 2199 07:41:56 SCANNED #A4-7D91-0447 Petunia 288 tray · Lot 2199 07:41:49 SCANNED #A4-6C22-1031 Geranium 4.5 in · Lot 2187 07:41:30 SCANNED #A4-6C22-1030 Geranium 4.5 in · Lot 2187 07:41:22 SCANNED illustrative data PRODUCE™ · RFID SCAN FEED Counted as it rolls. no clipboards on the dock, no recounts in the office. 1M+ RFID SCANS PROCESSED

RFID scan feed still

The Produce scan feed rendered beside the one RFID stat we publish, 1M+ scans processed. Use it where the story is labor saved on counting. Keep the stat verbatim; the feed rows are illustrative.

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PORTAL · PRICE GROUPS One list. Five ways to see it. every buyer signs in to their own numbers. portal.silverfern.com/admin/price-groups PORTAL GROUP PRICE LEVEL MEMBERS SHIP WEEKS STATUS Independent garden centers LEVEL A 42 WK 14–40 OPEN Regional chains LEVEL B 11 WK 12–44 OPEN Landscape contractors LEVEL C 27 WK 16–38 OPEN Fundraisers LEVEL D 63 WK 18–24 DRAFT Wholesale re-sellers LEVEL E 9 WK 14–40 CLOSED 5 GROUPS · 152 PORTAL ACCOUNTS illustrative data

Price groups still

The Portal price-group admin screen, five buyer groups pointed at one availability list. Use it on Portal feature pages and onboarding decks. No prices are shown by design, and the rows are illustrative.

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FULFILL™ · PICK SHEET Picked, checked, on the truck. the morning list that runs the dock. worksuite.silverfern.com/fulfill/pick/SO-10482 FULFILL™ Pick sheet · SO-10482 TRUCK 2 · DOCK 2 WILLOW BEND GARDEN CENTER · SHIP WK 26 34 OF 50 CARTS PICKED LOC ITEM QTY STATUS BAY 2 Geranium 'Calliope Dark Red' 4.5 in 960 PICKED GH 1 Petunia 'Supertunia Vista' 288 tray 1,280 PICKED BAY 5 Calibrachoa 'Callie Deep Blue' 512 tray 640 PICKED GH 3 Verbena 'Superbena Royale' 72 liner 480 OPEN YARD A Lantana 'Bandana Cherry' 105 plug 320 OPEN 3 OF 5 LINES PICKED · 07:58 illustrative data

Pick sheet still

A Fulfill pick sheet halfway through the morning pull, with locations, quantities, and picked lines checked off. Use it in fulfillment stories and on trade-show screens. All order data is illustrative.

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DETAIL · THE AVAILABILITY GRID illustrative data Petunia 'Supertunia Vista' 288 TRAY · GH 1 · SPRING PROGRAM WK 25 5,760 CLOSED WK 26 4,480 OPEN WK 27 3,200 OPEN WK 28 1,920 OPEN one row of the grid, at reading distance.

Availability row, detail crop

A macro crop of one availability row, quantities and order windows at reading distance. Use it as a section divider or a social detail shot where the full grid would render too small. Data is illustrative.

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DETAIL · RFID SCAN FEED illustrative data #A4-7F2E-0193 Calibrachoa 512 tray LOT 2214 · ZONE 4 · HOUSE 7 · CART 18 07:42:18 SCANNED one tag on one cart, logged for good.

BEFORE / AFTER

Before / After

Spreadsheet sprawl against one calm system card. The whole pitch, no words wasted.

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WHY SWITCH Retire the spreadsheet sprawl. BEFORE · SPREADSHEETS orders-master-COPY.xlsx availability_FINAL_v7.xlsx ITEM BAY ON HAND SOLD AVAIL Gerbera 6 in Bay 4 1,250 1,562 -312 Geranium 4 in Bay 2 #REF! 940 #REF! Petunia 10 in GH 1 640 #### #N/A counts_apr_OLD (2).xlsx ITEM WK 26 WK 27 WK 28 KEYED Gerbera 6 in 1,250 1,180 #N/A Fri? Geranium 4 in 3,300 3,180 3,4O0 typo Which geranium count is right? Call Dave. #REF! ×14 AFTER · WORK SUITE Work Suite / AVAILABILITY LIVE UNITS ON HAND 48,212 across 3 sites READY THIS WEEK 12,640 from live counts OPEN ORDERS 96 synced now ITEM LOC QTY STATUS Gerbera Daisy 6 in Bay 4 1,040 AVAILABLE Geranium 4 in Bay 2 3,180 AVAILABLE Petunia 'Supertunia Vista' GH 1 640 COMMITTED Boxwood 1 gal Yard A 2,210 AVAILABLE Hosta 1 gal Yard B 1,870 AVAILABLE One availability number, shared by every team. SILVERFERN.COM ILLUSTRATIVE DATA

The sprawl, side by side

A 16:9 diptych of the site's core argument: tilted, error-ridden spreadsheets on the left, one live Work Suite availability card on the right. Use it as a blog header, deck slide, or paid social frame wherever the switch story leads. All table numbers are illustrative.

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AVAILABILITY The same question, answered once. How many Gerbera 6 in are ready for WK 27? BEFORE · FIVE ANSWERS avail_FINAL_v7.xlsx 1,250 counts_apr_OLD (2).xlsx 1,180 1,040?? from the bench ship_list_v3.xlsx #REF! karen-copy.xlsx 980 Sales again: so which number is it? AFTER · WORK SUITE Work Suite / AVAILABILITY LIVE READY FOR WK 27 · GERBERA DAISY 6 IN 1,040 units ON HAND 1,250 · COMMITTED 210 · READY 1,040 Counted on the bench. Posted everywhere. SILVERFERN.COM ILLUSTRATIVE DATA

Five answers, one number

One availability question answered five conflicting ways by the sprawl, then answered once by Work Suite. Built for paid social and sales decks where the trust problem needs to land fast. Counts shown are illustrative.

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THE MIGRATION Every tab lands in one place. Five spreadsheets become four modules and one login. availability_FINAL_v7.xlsx #REF! ×3 orders-master-COPY.xlsx 2 COPIES counts_apr_OLD (2).xlsx STALE ship-weeks-2026 (Karen).xlsx V? po-log-DO-NOT-EDIT.xlsx LOCKED Every file keeps working until it doesn't. Work Suite the grower's operating system FORECAST™ Plan from retail sell-through. PRODUCE™ Schedule every crop and bench. FULFILL™ Pick orders against live counts. RESTOCK™ Replenish stores as scans post. ONE LOGIN · ONE AVAILABILITY · ONE PLAN SILVERFERN.COM

Every tab, one system

Five familiar spreadsheet filenames flow into the four Work Suite modules, each carrying its own module color. Use it in migration conversations, onboarding decks, and the switch section of the website. The filenames are the joke; keep them intact.

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THE ORDER DESK The order desk, before and after. BEFORE · THE INBOX orders_v6-old.xlsx RE: RE: FW: WK 27 order?? Karen · 7:12a Attached the newest sheet (I think). Dave · 7:48a That one is stale. Use my copy. Sales · 8:15a So which number is it? orders-master-COPY.xlsx PO-20817 480 #REF! WK 27 PO-20818 1,120 #### WK 27 PO-2081? 260 #N/A WK 2? Which PO was this against? Ask Karen. REPLY-ALL ×12 AFTER · WORK SUITE Work Suite / ORDER DESK LIVE PO ITEM SHIP STATUS PO-20817 Petunia 'Vista' 4.5 in WK 27 PICKED PO-20818 Geranium 'Calliope' 4 in WK 27 OPEN PO-20819 Calibrachoa 'Callie' 306 WK 27 OPEN PO-20821 Impatiens 'Beacon' 1204 WK 28 DRAFT PO-20822 Begonia 'Dragon Wing' WK 28 CLOSED 96 OPEN ORDERS · SYNCED NOW Sales reads the same desk you do. SILVERFERN.COM ILLUSTRATIVE DATA

The order desk, before and after

A reply-all thread, a mislabeled attachment, and a sticky note on the left; the Work Suite order desk with live status chips on the right. Use it in sales decks and the switch section of the website when the audience owns order entry. All rows are illustrative.

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BEFORE · SPREADSHEETS avail_FINAL_v7.xlsx Gerbera 1,250 #REF! WK27 Geranium 3,4O0 #### WK2? Petunia 640 #N/A Fri? counts_apr_OLD (2).xlsx Gerbera 1,180 Karen? Geranium #REF! stale Boxwood 2,210 apr?? TWO SHEETS · NO ANSWER WHY SWITCH The sprawl can't count this high. 98M+ DAILY INVENTORY DATA POINTS Counted by the platform, not keyed by hand. SILVERFERN.COM ILLUSTRATIVE DATA

The sprawl can't count this high

Two dimmed, error-ridden spreadsheets set against the platform's approved 98M+ daily inventory data points stat. Sized 1200x627 for LinkedIn link previews and paid social. The stat is verbatim from silverfern.com; the sheet contents are illustrative.

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THE ASSISTANT Answers beat sticky notes. BEFORE · STICKY NOTES Do not trust tab 3. Use Karen's copy. Call Dave back. Which geranium count is right? fernie / ASK ANYTHING LIVE Which geranium count is right? Geranium 'Calliope' 4 in · Bay 2 3,180 units COUNTED 6:40 AM Just ask. Fernie does the rest. SILVERFERN.COM ILLUSTRATIVE DATA

Answers beat sticky notes

The greenhouse's real messaging system, sticky notes with conflicting instructions, set against fernie answering the same question from live counts. Use it wherever fernie leads the story: social, email headers, or the assistant section of a deck. The count shown is illustrative.

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WHY SWITCH Drag the line. Lose the sprawl. DRAG THE LINE TO COMPARE · FROZEN AT 52% BEFORE · SPREADSHEETS availability_FINAL_v7.xlsx Gerbera 6 in 1,250 #REF! WK27 Geranium 3,4O0 #### WK2? Petunia 640 #N/A Fri? counts_apr_OLD (2).xlsx Impatiens 1204 1,860 #REF! Calibrachoa 2,48O typo Boxwood 2,210 apr?? Which count is right? Call Dave. #REF! ×9 AFTER · WORK SUITE Work Suite / AVAILABILITY Gerbera 6 in 1,040 AVAILABLE Geranium 4 in 3,180 AVAILABLE Petunia 'Vista' 640 COMMITTED Calibrachoa 306 2,480 AVAILABLE Impatiens 1204 1,860 AVAILABLE READY THIS WEEK 12,640 One count, every team. SILVERFERN.COM ILLUSTRATIVE DATA

Drag-to-compare freeze, availability

The site's drag-to-compare moment frozen mid-drag: greyed spreadsheet chaos on the left of the handle, the live availability view on the right. Square format for Instagram and LinkedIn carousels. All counts are illustrative.

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BEFORE · INBOX RE: FW: WK 28 order?? Karen · 7:12a Attached the right sheet (I think). Dave · 7:48a That one is stale. Use mine. orders-master-COPY.xlsx PO-20817 480 #REF! PO-20818 1,120 #### PO-2081? 260 #N/A Which PO was this against? AFTER · WORK SUITE Work Suite / ORDER DESK PO ITEM SHIP STATUS PO-20817 Petunia 'Vista' 4.5 WK 27 PICKED PO-20818 Geranium 'Calliope' WK 27 OPEN PO-20819 Calibrachoa 306 WK 27 OPEN PO-20821 Impatiens 1204 WK 28 DRAFT PO-20822 Begonia 'Dragon' WK 28 CLOSED PO-20824 Hosta 1 gal WK 28 OPEN 96 OPEN ORDERS · SYNCED NOW Picked against live counts. THE ORDER DESK You won't drag it back. One desk for sales, shipping, and the greenhouse. DRAG THE LINE TO COMPARE · FROZEN AT 37% SILVERFERN.COM ILLUSTRATIVE DATA

PROOF TILES

Proof Tiles

The four site stats, set huge: 98M+ · 36,000+ · 16.8M+ · 1M+. Nothing invented.

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PROOF · WORK SUITE 98M+ DAILY INVENTORY DATA POINTS The platform counts so your team can grow.

Daily signal tile.

Square proof tile that sets the 98M+ daily inventory data points stat as the artwork. Use it in LinkedIn and Instagram feeds wherever a single number needs to carry the post. The stat is verbatim from silverfern.com; keep the number and caption paired exactly.

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PROOF · RFID AT WORK 1M+ RFID SCANS PROCESSED Every tag scanned is a tray accounted for. SILVERFERN.COM

RFID scan tile.

Square tile for the 1M+ RFID scans processed stat, with a scan-tick strip as the single accent. Suits social feeds and slide walls where the physical-world story leads. Keep the number and caption paired exactly as published.

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PROOF · FROM THE LIVE PLATFORM The numbers behind the grower’s operating system. 98M+ DAILY INVENTORY DATA POINTS 36,000+ RETAIL LOCATIONS 16.8M+ PLANT UNITS ORDERED 1M+ RFID SCANS PROCESSED

Four-stat proof band.

Horizontal band with all four published site stats as white cards on paper. Drop it into web pages, email headers, or the top of a one-pager. Stats are verbatim from silverfern.com and travel together unedited.

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PROOF · FOUR NUMBERS, ONE PLATFORM 98M+ DAILY INVENTORY DATA POINTS 36,000+ RETAIL LOCATIONS 16.8M+ PLANT UNITS ORDERED 1M+ RFID SCANS PROCESSED Four numbers a head grower can check against the bench. SILVERFERN.COM

Inline stat band.

The four site stats set in one continuous line, numbers as the artwork. Works as a section divider on landing pages and in decks. Do not reorder the numbers or swap captions between them.

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PROOF · WORK SUITE IN PRODUCTION Proof you can count. the grower’s operating system 01 98M+ DAILY INVENTORY DATA POINTS 02 36,000+ RETAIL LOCATIONS 03 16.8M+ PLANT UNITS ORDERED 04 1M+ RFID SCANS PROCESSED

Proof quad-grid.

2x2 grid of the four published stats under a short headline. Use it as a full-slide proof moment or a web section export. Whitespace is part of the design; do not add extra copy inside the tiles.

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PROOF · AT GROWER SCALE Big numbers, grown one tray at a time. measured on the live platform. 98M+ DAILY INVENTORY DATA POINTS 36,000+ RETAIL LOCATIONS 16.8M+ PLANT UNITS ORDERED 1M+ RFID SCANS PROCESSED

Quad-grid, rail edition.

Quad-grid variant with a headline rail on the left and the four stats on tinted tiles. Good for widescreen decks and webinar title cards. The headline may be localized; the stats may not.

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PROOF · RETAIL NETWORK 36,000+ RETAIL LOCATIONS Sell-through signal from the garden centers where your plants land. STORE-LEVEL SIGNAL

Retail network hero.

Landscape hero for the 36,000+ retail locations stat with a store-dot field as the accent. Sized for link previews and blog headers. The dot field is abstract; it does not map to real store locations.

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PROOF · ORDERS AT SCALE 16.8M+ PLANT UNITS ORDERED Ordered through Work Suite, tray by tray.

FERNIE ASK-CARDS

fernie Ask-Cards

Question chip in, answer card out. Just ask. Fernie does the rest.

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ASK IN PLAIN LANGUAGE Just ask. Fernie does the rest. fernie BETA SEARCH THE CATALOG What 1-gallon perennials do we carry? Lavender Munstead LAV-MU-1G PERENNIAL Hosta Patriot HST-PT-1G PERENNIAL Daylily Stella d’Oro DAY-SO-1G PERENNIAL Also matching: Coneflower, Salvia, Astilbe… illustrative data

Ask card · catalog search

A square still of fernie answering the site’s own catalog question, with the verbatim support line up top. Use it on LinkedIn or in decks to show the ask-and-answer flow in one frame. Result rows are illustrative, never customer data.

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THE ORDER DESK Ask about any order. Just ask. Fernie does the rest. What’s the status of PO 48213? fernie BETA TRACK AN ORDER PO 48213 PICKED WK 27 · DOOR 4 18 lines · 1,440 units · racks staged PICK PROGRESS 16 OF 18 LINES Two lines left to pick. Both are staged in House 6, ready for the door. Review order Add a line illustrative data silverfern.com

Ask card · order status

A landscape still of fernie tracking a single PO from question to pick progress. Sized for LinkedIn link posts and blog headers about the order desk. PO number, counts, and progress are illustrative.

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SPACE PLANNING How much bench space opens after the WK 26 ship? fernie BETA CHECK BENCH SPACE 18,400 sq ft frees up. Across three houses, once the WK 26 racks roll. HOUSE 3 6,200 SQ FT HOUSE 5 4,800 SQ FT HOUSE 7 7,400 SQ FT Room to set the WK 28 mum liners a week early. illustrative data silverfern.com

Ask card · bench space

A square still where fernie turns a bench-space question into per-house square footage. Good for production-planning posts and PRODUCE™ module decks. All footage figures are illustrative.

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fernie BETA CHECK AVAILABILITY VARIETY WK 27 WK 28 WK 29 Petunia ‘Supertunia Vista’ 240 320 480 Calibrachoa ‘Callie Deep Blue’ 0 160 400 Verbena ‘Superbena Royale’ 120 200 260 OPEN FLATS 360 680 1,140 Callie Deep Blue is sold out for WK 27. WK 28 covers the gap. BY SHIP WEEK Availability, answered. What’s open for WK 28? Just ask. Fernie does the rest. illustrative data

Ask card · availability

A landscape still pairing a short availability question with a varieties-by-ship-week table. Use it in sales follow-ups and RESTOCK™ module pages. Flat counts are illustrative.

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FORECAST CHECK-IN Ahead or behind, you’ll know early. Which varieties are running ahead of forecast? fernie BETA COMPARE TO FORECAST Supertunia Vista +12% AHEAD Calliope Dark Red +8% AHEAD Whopper Rose -5% BEHIND Sell-through is running past the plan up north. illustrative data

Ask card · forecast check

A square still where fernie flags which varieties are running ahead of the sales forecast. Use it in FORECAST™ module posts and season-planning decks. Deltas and trend lines are illustrative.

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fernie BETA COUNT OPEN ORDERS How many orders are still open this week? 23 open orders. OPEN 23 PICKED 12 DRAFT 6 CLOSED 41 Another twelve are picked and staged for tomorrow’s first trucks. Just ask. Fernie does the rest. illustrative data

Ask card · open orders

A landscape banner still where fernie counts the week’s open orders and breaks them down by status. Works as a blog header or email hero for FULFILL™ stories. Counts are illustrative.

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THE CATALOG · LINERS Any uncommitted Calibrachoa liners left? fernie BETA CHECK OPEN LINERS Calibrachoa ‘Callie Deep Blue’ 3,840 102-CELL TRAY · ZONE B OPEN Calibrachoa ‘Callie Coral’ 1,920 102-CELL TRAY · ZONE C OPEN Calibrachoa ‘MiniFamous Neo Yellow’ 960 72-CELL TRAY · ZONE B OPEN 6,720 open liners. 3 ITEMS MATCH Enough for one more WK 29 combo run. illustrative data Just ask. Fernie does the rest.

Ask card · open liners

A square still where fernie totals uncommitted Calibrachoa liners by tray size and zone. Use it for young-plant and liner-program audiences on social. Quantities are illustrative.

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THE PORTAL · OVERNIGHT What came in through the portal overnight? Orders land while you sleep. fernie BETA REVIEW PORTAL ORDERS ORD-10482 OPEN 6 lines · 288 units ORD-10483 OPEN 3 lines · 144 units ORD-10484 DRAFT 9 lines · 512 units Three orders landed overnight. Two are ready to confirm. illustrative data silverfern.com

COMPARE BOARDS

Compare Boards

Work Suite next to spreadsheets and legacy ERP — honest checks, crosses, and partials.

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YES NO PARTIAL COMPARE · THE GROWER'S STACK Three ways to run the same season. Same crops, same trucks, same ship weeks. Less chasing on one of them. SPREADSHEETS LEGACY ERP WORK SUITE Availability in one place every variety, every ship week, one screen EDI acknowledgements 850 in, 855 back, without re-keying Live pick status what is on the cart before the truck leaves One data layer sales, production, and shipping share it Works where growers work greenhouse, dock, pickup cab silverfern.com · the grower's operating system compare board · 01

The full compare board

The flagship three-column matrix: spreadsheets, legacy ERP, and Work Suite across five real operations. Use it on the comparison page or in sales decks when the side-by-side question comes up. Columns stay generic; never swap in a competitor name.

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YES NO PARTIAL FULFILL™ COMPARE · THE ORDER DESK Orders in, acknowledgements out. Acknowledged before anyone calls. EDI is table stakes for the big-box programs. The difference is what happens after the order lands. SPREADSHEETS LEGACY ERP WORK SUITE 850s land as orders no re-keying from a portal 855s go back on time acknowledged line by line Changes hit the pick list quantity cuts, date moves, subs Live pick status see the cart before the truck One PO history every 850, 855, 856 together silverfern.com compare board · 02

Order desk compare board

EDI and order-desk operations compared across the three ways growers run them. Built for retail-program conversations where 850s and 855s carry the relationship. Legacy ERP keeps its earned checkmarks; the board stays honest.

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YES NO PARTIAL COMPARE · A WEEK IN SEASON Where the checking goes. Four checks every grower runs. Who answers them. SPREADSHEETS LEGACY ERP WORK SUITE Availability before the phones start updated overnight, not on Friday Counts after the morning pull the sheet and the bench agree Ship week moves mid-wave one change, every screen follows The number everyone quotes sales, growing, and shipping match silverfern.com · the grower's operating system

The checking board

A week in season framed as four checks, each answered per tool. Works as a mid-page section on the site or a single deck slide. Row cards can be trimmed to three for tighter placements.

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YES NO PARTIAL OPEN CLOSED COMPARE · SIDE BY SIDE The same Tuesday, three ways. The phones start early. What does each screen show. SPREADSHEETS LEGACY ERP WORK SUITE avail_wk26_FINAL.xlsx avail_wk26_FINAL_v2.xlsx copy of avail_wk26.xlsx ORD200 · ORDER INQUIRY F8=MORE AVAILABILITY · WK 26 LIVE VARIETY QTY Calibrachoa 'Callie Deep Blue' 1,240 Petunia 'Supertunia Vista' 860 Impatiens 'Beacon Coral' 0 Verbena 'EnduraScape Blue' 440 Begonia 'Megawatt Rose' 1,080 updated just now · all houses One version Updates itself Works on the move One version Updates itself Works on the move One version Updates itself Works on the move silverfern.com · the grower's operating system illustrative data

Same Tuesday, three screens

Product-theater comparison: what each tool actually shows on an ordinary morning. Use it where a matrix feels too abstract, like webinar intros or the top of a comparison page. All figures and filenames are illustrative.

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YES NO PARTIAL SPREADSHEETS LEGACY ERP WORK SUITE One data layer modules share it, no syncing Reports pull live data not last night's export Ad hoc questions ask without filing a ticket Numbers match across teams sales, growing, shipping History stays queryable past seasons, still there COMPARE · REPORTING Every meeting starts on the same number. Reports build from live production, orders, and inventory. Not from last night's export. "Just ask. Fernie does the rest." 98M+ DAILY INVENTORY DATA POINTS compare board · 05 silverfern.com · the grower's operating system

Reporting compare board

One data layer and reporting compared honestly; spreadsheets keep their ad hoc win. The fernie line closes the right rail as the human note. Good for the reporting section of the site or analyst follow-ups.

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YES NO PARTIAL COMPARE · THE FIRST THREE QUESTIONS Five tabs, or one screen. Where availability lives decides how the morning goes. SPREADSHEETS LEGACY ERP WORK SUITE Availability in one place every variety, every ship week Live pick status before the truck leaves Works where growers work greenhouse, dock, pickup cab silverfern.com · the grower's operating system compare board · 06

Compact compare strip

Three-row matrix cut for link previews and social. Leads with the three operations growers ask about first. Keep the columns generic; no competitor names.

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YES NO PARTIAL COMPARE · ONE DATA LAYER How many copies of availability are floating around right now. SPREADSHEETS LEGACY ERP WORK SUITE avail_wk26.xlsx avail_wk26_v2.xlsx avail_wk26_FINAL.xlsx copy of avail_wk26.xlsx wk26_east_reps.xlsx one version of the truth ORDERS INVENTORY SHIPPING FINANCE export_0630.csv export_0629.csv one system, many exports FORECAST PRODUCE FULFILL RESTOCK ONE DATA LAYER sales, production, shipping read the same rows one version of the truth silverfern.com · the grower's operating system illustrative data

Copies of the truth

A concept board asking how many copies of availability exist across each stack. File sprawl and export piles on one side, one data layer on the other. Filenames are illustrative; keep them boring on purpose.

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YES NO PARTIAL COMPARE · THE SHORT VERSION An honest comparison. No gotchas. Just the work, tool by tool. SPREADSHEETS LEGACY ERP WORK SUITE Availability in one place every variety, every ship week EDI acknowledgements 850 in, 855 back Live pick status watch the cart, not the phone One data layer one copy of the truth Works where growers work greenhouse, dock, pickup cab Spreadsheets flex. Legacy ERP endures. Work Suite does both, built for growers. the grower's operating system

SEASON PIPELINE

Season Pipeline

Plan → Grow → Ship → Replenish as steppers, quadrants, and numbered moments.

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SEASON PIPELINE · STEP 01 OF 04 Plan the season. Two seasons of sell-through become next spring's crop plan. 01 02 03 04 Plan Grow Ship Replenish FORECAST™ PRODUCE™ FULFILL™ RESTOCK™ FORECAST · SPRING PLAN · FROM SELL-THROUGH DRAFT VARIETY SIZE PLAN QTY Petunia 'Supertunia Vista' 606 TRAY 1,840 Calibrachoa 'Callie Deep Blue' 288 PLUG 2,260 Geranium 'Calliope Dark Red' 1204 TRAY 980 ILLUSTRATIVE DATA

Season pipeline stepper · step 01, plan

Opener of the four-part season pipeline series, with the Plan phase current on the stepper rail. The FORECAST draft plan table below is illustrative and labeled as such. Use as a web or social hero when introducing the arc from the top.

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SEASON PIPELINE · STEP 02 OF 04 02 03 04 Plan Grow Ship Replenish FORECAST™ PRODUCE™ FULFILL™ RESTOCK™ Grow the crop. The plan becomes lots, benches, and labor across every house and zone. Every flat knows where it belongs. RUNS ON PRODUCE™ PRODUCE · LOT BOARD · WK 08 OPEN Calibrachoa 'Callie Deep Blue' 2,260 LOT 26-0311 · 288 PLUG · HOUSE 4 / BENCH 12 Petunia 'Supertunia Vista' 1,840 LOT 26-0318 · 606 TRAY · HOUSE 2 / BENCH 05 Geranium 'Calliope Dark Red' 980 LOT 26-0322 · 1204 TRAY · HOUSE 1 / BENCH 08 Impatiens 'Beacon Coral' 1,410 LOT 26-0329 · 288 PLUG · HOUSE 5 / BENCH 03 ILLUSTRATIVE DATA

Season pipeline stepper · step 02, grow

Second card in the season pipeline series, with the Grow phase current and step 01 checked off. The PRODUCE lot board shows the plan turned into lots, houses, and benches; all quantities are illustrative. Pair with the other three steppers or run alone for production-focused campaigns.

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SEASON PIPELINE · STEP 03 OF 04 Ship the wave. Pick lists, scans, invoices, and EDI move as one when the trucks line up. Ship week waits for no one. RUNS ON FULFILL™ FULFILL · ORDER DESK · WK 18 PO 88214 · DC 0946 Southeast PICKED 18 RACKS · 432 TRAYS · SHIP WK 18 PO 88221 · DC 1120 Mid-Atlantic PICKED 12 RACKS · 288 TRAYS · SHIP WK 18 PO 88235 · Store 4471 direct OPEN 6 RACKS · 144 TRAYS · SHIP WK 18 PO 88240 · IGC route 12 OPEN 9 RACKS · 216 TRAYS · SHIP WK 19 ILLUSTRATIVE DATA 03 04 Plan Grow Ship Replenish FORECAST™ PRODUCE™ FULFILL™ RESTOCK™

Season pipeline stepper · step 03, ship

Third card in the season pipeline series, with Ship current and the first two phases checked off. The FULFILL order desk shows POs moving through Picked and Open with rack and tray counts, all illustrative. Best for ship-week campaigns and order-management landing sections.

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SEASON PIPELINE · STEP 04 OF 04 Replenish the racks. Store-level sell-through writes next week's replenishment order. FORECAST™ PRODUCE™ FULFILL™ RESTOCK™ Plan Grow Ship Replenish 04 SELL-THROUGH FEEDS THE NEXT PLAN RESTOCK · REPLENISHMENT ORDERS · WK 19 DRAFT ITEM · STORE SOLD THIS WK DRAFT ORDER Petunia 'Supertunia Vista' · Store 2214 126 units 8 racks Calibrachoa 'Callie Deep Blue' · Store 3306 96 units 6 racks Geranium 'Calliope Dark Red' · Store 1187 74 units 5 racks ILLUSTRATIVE DATA

Season pipeline stepper · step 04, replenish

Closer of the season pipeline series, with Replenish current and the dashed return path showing sell-through feeding the next plan. The RESTOCK table shows draft replenishment orders written from store sales; all numbers are illustrative. Use where the loop back into planning is the point.

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SEASON PIPELINE · THE ARC The whole season, one system. Four moves, one operating picture for the crop. 01 Plan FORECAST™ · DEMAND MODELING Sell-through becomes the season's crop plan. 02 Grow PRODUCE™ · PRODUCTION MANAGEMENT The plan becomes lots, space, and labor. 03 Ship FULFILL™ · ORDER MANAGEMENT Orders become scans, invoices, and EDI. 04 Replenish RESTOCK™ · INVENTORY REPLENISHMENT Store sales write the replenishment orders. SILVERFERN.COM

Season quadrant · four moves, one system

Square 2x2 grid of the season arc with each phase tied to its Work Suite module. Built for social feeds and deck slides where the whole pipeline needs to land in one glance. Module colors are semantic; do not swap them between phases.

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SEASON PIPELINE · CONTINUOUS The season is a loop. Replenish feeds the next plan. Every pass gets sharper. STEP 01 · FORECAST™ Plan. Plan the season from real sell-through, not gut feel. STEP 02 · PRODUCE™ Grow. Grow the crop with lots, space, and labor lined up. STEP 03 · FULFILL™ Ship. Ship the wave with scans, invoices, and clean EDI. STEP 04 · RESTOCK™ Replenish. Replenish the racks from what actually sold. PLAN → GROW → SHIP → REPLENISH → PLAN

Season loop quadrant

Square 2x2 of the season arc arranged as a clockwise loop, with the koru at the center where the four phases meet. Use when the message is continuity, replenishment feeding the next plan rather than a season that ends. Works for social and as a closing deck slide.

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SEASON PIPELINE Four moments in every season. Every grower knows the rhythm. 01 / PLAN · FORECAST™ Turn sell-through into the crop plan. 02 / GROW · PRODUCE™ Turn the plan into lots, space, and labor. 03 / SHIP · FULFILL™ Turn orders into scans, invoices, and EDI. 04 / REPLENISH · RESTOCK™ Turn store sales into replenishment orders.

Numbered moments · the four turns

Link-preview format listing the four season moments, one plainspoken line for each. Use for blog headers, link cards, and email banners introducing the pipeline story. The number colors follow the module system and should not be restyled.

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SEASON PIPELINE One crop. Four moves. No gaps. 01 · FORECAST™ Plan. Sell-through from last season becomes this season's crop plan. → 02 · PRODUCE™ Grow. The plan becomes lots, benches, and labor across every house. → 03 · FULFILL™ Ship. Orders move as scans, invoices, and EDI in ship week. → 04 · RESTOCK™ Replenish. Store sales write the next replenishment order, automatically. the grower's operating system · silverfern.com

STACK & INTEGRATION

Stack & Integration

Works-with ribbons, EDI ticket cards, and one-data-layer diagrams in card grammar.

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WORKS WITH YOUR STACK The tools you already run, kept in sync. One connection at a time, or all at once. Accounting & GL Big-box EDI Barcode scanners RFID readers Parcel & LTL Pay-by-scan Label printers REST API Flat-file import Webhooks SFTP KEPT IN SYNC WITH WORK SUITE

Works-with stack ribbon

A wide integrations band in the live-site grammar: neutral category tiles for the systems growers already run, with big-box EDI highlighted. Use it on landing pages, one-pagers, or as a section divider in decks. Categories only, never third-party logos.

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BARCODE & RFID HARDWARE Scan-ready from the dock. Point it, scan it, move on. Handheld scanners BARCODE 1D / 2D Mobile RFID sleds UHF BULK READS Fixed RFID portals DOCK DOORS Label & tag printers GS1 LABELS WORK SUITE · SCAN FEED PAY-BY-SCAN E2A1-0091 Petunia 'Supertunia Vista' 8 FLATS E2A1-0092 Calibrachoa 'Callie Coral' 8 FLATS E2A1-0093 Verbena 'Superbena Royale' 6 FLATS E2A1-0094 Impatiens 'Beacon Coral' 8 FLATS 1M+ RFID SCANS PROCESSED ILLUSTRATIVE DATA

Barcode and RFID hardware ribbon

Neutral hardware category tiles feeding a live Work Suite scan feed, anchored by the 1M+ RFID scans stat. Use it on the integrations page or in enterprise decks when the hardware question comes up. No vendor names, categories only.

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RETAIL EDI Every banner, one order desk. EDI ORDERS FROM 36,000+ RETAIL LOCATIONS Home improvement Mass merchandiser Grocery & club Garden centers FULFILL™ · ORDER DESK PO-88214 · WK 24 OPEN PO-88377 · WK 24 PICKED PO-88402 · WK 25 OPEN ILLUSTRATIVE DATA

Retail EDI order desk ribbon

Retail channel categories riding one hairline rail into the FULFILL order desk, with the 36,000+ retail locations stat under the headline. Use it on the fulfillment or enterprise pages. Channel categories stay generic, never retailer names or logos.

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EDI 850 · PURCHASE ORDER EDI in. Plain English out. INBOUND · RAW X12 EDI 850 ST*850*0001 BEG*00*SA*PO-88214 N1*BT*BIG-BOX RETAIL N1*ST*STORE 0412 PO1*1*128*EA**VN*CAL-DBL-45 PO1*2*96*EA**VN*PET-SVS-60 PO1*3*64*EA**VN*VER-SBR-45 CTT*3 SE*9*0001 9 SEGMENTS · TRANSLATED ON RECEIPT TRANSLATED FULFILL™ · ORDER DESK PO-88214 Purchase order. OPEN SHIP-TO Store 0412 SHIP WEEK WK 24 LINES 3 VARIETY SIZE QTY Calibrachoa 'Callie Deep Blue' 4.5-IN 128 Petunia 'Supertunia Vista' 6-IN 96 Verbena 'Superbena Royale' 4.5-IN 64 TOTAL UNITS 288 Nobody typed a thing. ILLUSTRATIVE DATA

EDI 850 translation ticket

Raw X12 segments on the left, the same purchase order as a clean FULFILL order desk ticket on the right. Use it wherever the EDI conversation starts: integrations page, enterprise decks, trade-show screens. Keep the segment list short so the translation stays the story.

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FULFILL™ · OUTBOUND ASN-30117 Advance ship notice. PICKED PO-88214 · WK 24 · 1 PALLET · 24 CARTONS Shipment ASN-30117 Order PO-88214 Pallet SSCC 0061 4141 0001 2345 65 Carton 01 Calibrachoa 'Callie Deep Blue' · 8 flats Carton 02 Petunia 'Supertunia Vista' · 8 flats Carton 03 Verbena 'Superbena Royale' · 8 flats + 21 MORE CARTONS TRANSMITTED WHEN THE TRUCK ROLLS EDI 856 · ADVANCE SHIP NOTICE The store knows before the truck. Docks unload faster when they know. CARTON LABEL · GS1-128 (00) 0 0614 1410 0012 3456 5 SHIP TO Store 0412 CARTON 01 of 24 REF PO 88214 ILLUSTRATIVE DATA

EDI 856 ship notice ticket

An advance ship notice as a clean transaction ticket: shipment, order, pallet, and cartons in one hierarchy, with a GS1-128 carton label alongside. Use it when explaining what Work Suite sends the retailer before the truck arrives. All identifiers are illustrative.

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ONE DATA LAYER Everything in. One truth out. Ask once, answer everywhere. Spreadsheets Retail EDI Barcode scans RFID reads Portal orders Accounting Ship manifests Cycle counts WORK SUITE · SYSTEM OF RECORD 98M+ DAILY INVENTORY DATA POINTS FORECAST PRODUCE FULFILL RESTOCK ONE PLATFORM · ONE DATA LAYER · ONE LOGIN

One data layer diagram

Eight everyday sources flow through hairline connectors into one calm system card carrying the 98M+ daily inventory data points stat and the module row. Use it as the platform-story hero on the site, in decks, or printed for the booth. The stat is approved verbatim; do not swap in other numbers.

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EDI 810 · INVOICE The paperwork closes itself. OUTBOUND · EDI 810 INV-45120 Invoice. CLOSED PO-88214 · ASN-30117 · STORE 0412 Calibrachoa 'Callie Deep Blue' 128 x $1.98 Petunia 'Supertunia Vista' 96 x $2.40 Verbena 'Superbena Royale' 64 x $2.15 TOTAL DUE $621.44 SENT WHEN THE SHIPMENT CLOSES THREE-WAY MATCH EDI 850 · PO-88214 MATCHED EDI 856 · ASN-30117 MATCHED EDI 810 · INV-45120 SENT Accounting & GL SYNCED TO YOUR LEDGER ILLUSTRATIVE DATA

EDI 810 invoice ticket

The invoice as a closed transaction ticket, matched against its purchase order and ship notice, then handed to accounting. Use it in social posts and decks when the story is billing without re-keying. Amounts and document numbers are illustrative.

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Retail EDI Barcode scans Spreadsheets Accounting Portal orders ONE DATA LAYER Every source. One system. EDI · API · SCANS · FLAT FILES Just ask. Fernie does the rest.

FEATURE CALLOUTS

Feature Callouts

Kicker, headline, chip: the reusable unit behind the site’s feature stories.

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FULFILL™ LIVE AVAILABILITY Availability that updates itself. Counts move as orders land and lots get picked. What buyers see is what the house really has. OPEN · WK 16 CLOSED · WK 14 Availability — Spring annuals LIVE · 6:04 AM VARIETY / SIZE WK 16 WK 17 WK 18 Petunia 'Supertunia Vista' 1204 TRAY 2,160 1,440 960 Calibrachoa 'Callie Deep Blue' 306 FLAT 1,080 720 640 Geranium 'Calliope Dark Red' 4.5 IN POT 864 1,240 800 Begonia 'Dragon Wing Red' 1204 TRAY 640 512 384 Impatiens 'Beacon Coral' 306 FLAT 1,920 1,280 720 Verbena 'EnduraScape Blue' 72 LINER 448 896 1,152 illustrative data

Live availability callout

Feature unit for the live availability story: the order desk sells from the same counts the greenhouse is working with. Use it on the site, in decks, or as a 1200x627 link preview. Table numbers are illustrative only.

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Order desk — WK 16 PO WK UNITS STATUS PO-48213 WK 16 1,240 OPEN PO-48217 WK 16 860 PICKED PO-48224 WK 17 2,015 DRAFT PO-48229 WK 17 640 OPEN PO-48236 WK 18 1,485 CLOSED illustrative data FULFILL™ ORDER DESK Every order, one desk. Drafts, edits, and holds in one queue. Everyone works the same list, all day. The whiteboard can retire.

Order desk callout

Feature unit for the order desk: every PO in one queue with a status the whole team can read. Built for the site's feature grid or a 1200x627 social link card. Order rows are illustrative only.

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FULFILL™ RFID · SCAN TO TRUCK 1M+ RFID SCANS PROCESSED Scan the rack, load the truck. Rack tags read at the dock door and check themselves off the order. SCAN FEED — DOCK 2 TRAILER 7 — WK 16 LOAD 07:41:22 · RACK 0413 · PO-48213 · OK 07:41:31 · RACK 0414 · PO-48213 · OK 07:41:44 · RACK 0415 · PO-48213 · OK 07:41:58 · RACK 0416 · PO-48217 · OK 07:42:06 · RACK 0417 · PO-48217 · OK 07:42:14 · RACK 0418 · READING 38 / 42 RACKS LOADED TO TRAILER 7 illustrative data

RFID scan-to-truck callout

Feature unit for RFID fulfillment: racks read themselves at the dock door and the load count keeps itself honest. The 1M+ scans figure is the approved public stat; feed lines are illustrative. Use as a web feature block or 1200x627 ad.

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Report builder DRAFT FIELDS Crop Ship week Location Units shipped Account Status ROWS — CROP COLUMNS — SHIP WEEK VALUES — UNITS SHIPPED WK 14 WK 15 WK 16 WK 17 WK 18 Run report CSV · PDF · SHARE REPORT · BUILDER Build the report you actually need. Pick your fields, drop them on the canvas, and run it. Save the view for Monday. SAVED VIEWS CSV EXPORT

Report builder callout

Feature unit for the Report module's builder: fields on the left, a canvas in the middle, a finished view in one run. Use it on the reporting feature page or as a 1200x627 link preview. Chart bars are illustrative shapes, not data.

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FULFILL™ · EDI EDI without the fax-era pain. Orders come in, ship notices and invoices go back. Nobody rekeys. EDI 850 · INBOUND Purchase order RECEIVED WORK SUITE EDI 856 · OUTBOUND Advance ship notice AUTO-SENT EDI 810 · OUTBOUND Invoice AUTO-SENT

EDI callout

Feature unit for retail EDI: the purchase order comes in, the ship notice and invoice go back out, and nobody retypes a line. Use it on the integrations page or as a 1200x627 ad for retail-supplier audiences.

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ORDER DESK · PRICE GROUPS One price book, kept straight. Set each group once. Quotes, orders, and invoices pull the same number. PER ACCOUNT PER SIZE Group A — National retail PG-A 1204 tray $14.60 4.5 in pot $1.92 Group B — Independent garden centers PG-B 1204 tray $16.40 4.5 in pot $2.14 Group C — Landscape wholesale PG-C 1204 tray $13.10 4.5 in pot $1.78 illustrative data

Price groups callout

Feature unit for price groups: one price book per customer group, applied automatically at order entry. Use it on the order desk feature page or in sales decks. All prices shown are illustrative only.

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PORTAL · FOR RETAIL BUYERS Your availability, their storefront. Buyers sign in, see live counts, and place orders that land straight on your desk. LIVE COUNTS BUYER LOGIN PORTAL — SIGNED IN AS BUYER Spring availability PO DRAFT · 3 LINES Petunia 'Supertunia Vista' 1204 TRAY OPEN · 960 Add Calibrachoa 'Callie Coral' 306 FLAT OPEN · 1,280 Add Geranium 'Calliope Dark Red' 4.5 IN POT OPEN · 640 Add illustrative data

Portal callout

Feature unit for Portal: retail buyers shop your live availability and their orders arrive as drafts on your desk. Square 1080x1080 build for social and feature grids. Counts and varieties are illustrative only.

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WORK SUITE · ASK ANYTHING The fastest report is a question. Just ask. Fernie does the rest. How many Supertunia 1204s are open for week 16? fernie LIVE AVAILABILITY · 3 LOCATIONS 4,320 1204 trays open · WK 16 HOUSE 3 1,880 HOUSE 5 1,640 DOCK HOLD 800 illustrative data

SOCIAL

Social — Site Voice

LinkedIn and square templates re-set in the site register, fill-in slots marked.

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TEMPLATE · LINKEDIN 1200×627 ANNOUNCEMENT {HEADLINE LINE ONE} MONTSERRAT 800 · 54PX {HEADLINE LINE TWO.} {ONE-LINE SUBHEAD, PLAINSPOKEN} MONTSERRAT 400 · 24PX SILVERFERN.COM the grower's operating system

LinkedIn announcement template

Drop-in announcement layout for the company LinkedIn page, set in the live site register. Replace each dashed slot with final copy, keep the headline sentence-case with a period, and delete the helper labels before export. Never post with tokens showing.

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BY THE NUMBERS 98M+ DAILY INVENTORY DATA POINTS every plant, every bench, every night. SILVERFERN.COM

98M+ stat spotlight square

Ship-ready square spotlight on the 98M+ daily inventory data points stat, set huge in the site's stat grammar. Post as-is on LinkedIn or Instagram. The number is approved verbatim and must not be swapped or rounded.

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EVENT Come find us. EVENT NAME {EVENT NAME} DATES {DATE RANGE} WHERE {VENUE · CITY · BOOTH} SILVERFERN.COM {EVENT ART} BADGE, MAP, OR PHOTO TEMPLATE · 1200×627

Event card skeleton

Skeleton for trade-show and conference posts on LinkedIn. Fill the three slots with the confirmed listing from the event page and drop the show badge into the art zone. Nothing ships until every dashed box is replaced.

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FRESH FROM THE FIELD What we shipped. TEMPLATE · SWAP EACH ROW FOR A REAL RELEASE NOTE PRODUCE™ ONE LINE · UNDER 60 CHARACTERS {SHIP ITEM 1} FULFILL™ {SHIP ITEM 2} RESTOCK™ {SHIP ITEM 3} FORECAST™ {SHIP ITEM 4} SILVERFERN.COM TEMPLATE · 1080×1080

What we shipped list template

Recurring release-notes square for the company LinkedIn page. Each row is one shipped item tagged to the module it lives in, so the color always means something. Keep lines plainspoken, past tense, and under 60 characters.

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HOW WE WORK A company that ships, season after season. the kind of steady you can plan a season around. PLAN → GROW → SHIP → REPLENISH SILVERFERN.COM

Season after season culture card

Finished culture post for the company LinkedIn page, built on the site's own headline and workflow arc. No quotes and no names, just how the team works. Post as-is.

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CAREERS We're hiring. come build the grower's operating system. OPEN ROLE {ROLE TITLE} {TEAM / MODULE} {LOCATION / REMOTE} OPEN ROLE {ROLE TITLE} {TEAM / MODULE} {LOCATION / REMOTE} APPLY AT SILVERFERN.COM TEMPLATE · DUPLICATE A ROLE CARD AS NEEDED

We're hiring template

Hiring square for the company LinkedIn page. Fill the role cards, duplicate one per opening, and keep the location pill honest. The headline and tagline stay as set; only the dashed slots change.

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THE FOOTPRINT One platform, every retail door. stocked, scanned, and settled every night. SILVERFERN.COM LIVE ON SILVERFERN.COM 36,000+ RETAIL LOCATIONS 1M+ RFID SCANS PROCESSED

Retail footprint stat spotlight

Ship-ready LinkedIn spotlight pairing two approved public numbers in the site's stat-card grammar. Post as-is. Do not swap in other figures or reword the captions.

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IN THE PRODUCT Just ask. Fernie does the rest. fernie BETA WORK SUITE · INTELLIGENCE Which orders are short for WK 32? ANSWER · ORDER DESK Two orders are short for WK 32. PO-20871 · Calibrachoa 'Callie Deep Blue' · 40 trays Open PO-20915 · Petunia 'Supertunia Vista' · 12 trays Open → suggested: pull 52 trays from House 4, Zone B ILLUSTRATIVE DATA SILVERFERN.COM the grower's operating system

EMAIL BLOCKS

Email Blocks

Headers, dividers, stat rows, and CTAs — a newsletter kit that matches the site.

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THE FIELD REPORT · ISSUE 24 What moved on the bench this month. Notes from the order desk, the greenhouse, and the road. SILVERFERN.COM

Field Report header band

Masthead band for the monthly grower newsletter. Sits at the very top of the send with the logo, a mono issue label, and the lead headline. The issue number and headline are swap-in slots; keep the serif deck line to one sentence.

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ISSUE 12 WORK SUITE DISPATCH News from the grower’s operating system. FORECAST PRODUCE FULFILL RESTOCK

Dispatch header with module index

Alternate newsletter masthead built as a white card on paper, with the wordmark, issue slot, and a module color index under the headline. The colored squares always mean their module; never reorder the colors or use them as decoration.

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01 · FRESH FROM THE FIELD

Section divider, centered

Hairline divider that opens a numbered newsletter section on the paper field. The section label sits in a white pill chip with the koru as a small mark above, and hairlines run out to both margins. Change the number and label per section, nothing else.

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SECTION 03 · MODULE SPOTLIGHT Fulfill, from pick to proof of delivery. FULFILL™

Module spotlight divider

Left-aligned divider for a module deep-dive section, with the module glyph and a tinted chip on the right. The red belongs to Fulfill and only Fulfill; swap glyph, chip, and accent segment together when the spotlight changes module.

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BY THE NUMBERS MEASURED BY WORK SUITE 98M+ DAILY INVENTORY DATA POINTS 36,000+ RETAIL LOCATIONS 16.8M+ PLANT UNITS ORDERED 1M+ RFID SCANS PROCESSED Numbers from the network, not a pitch deck.

Stat row, four across

Mid-newsletter proof block with the four approved platform numbers set in a single white card. These are the only statistics cleared for external sends; do not add, round, or substitute figures.

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AT SCALE The numbers behind the network. Counted by the system, not typed into a deck. WORK SUITE · SILVERFERN.COM 98M+ DAILY INVENTORY DATA POINTS 36,000+ RETAIL LOCATIONS 16.8M+ PLANT UNITS ORDERED 1M+ RFID SCANS PROCESSED

Stat grid with headline

Two-by-two proof grid with a short headline column, for newsletters that want the numbers to carry a section of their own. Uses only the four approved platform statistics; the spring tick is the sole accent.

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NEXT STEP See it on your own crops. Bring a messy availability file. We like those. Book a walkthrough See it live Just ask. Fernie does the rest. SILVERFERN.COM/DEMO

Walkthrough CTA block

Primary call-to-action card for the middle or end of a send, with the spring pill as the one action and a quiet ghost alternative. The fernie chip quotes the site line verbatim; do not rewrite it.

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UNTIL NEXT TIME Ready when your next ship week is. See it live the grower’s operating system SILVERFERN.COM

REPORT COVERS

Report Covers

The report-builder aesthetic as printable cover art for the PDFs sales sends.

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WORK SUITE · REPORT Sell-through and replenishment. What moved, what’s left, what to send next. PREPARED FOR {GROWER} SEASON {SEASON} REGION / ROUTE {REGION} RESTOCK™ GENERATED WITH WORK SUITE REPORT silverfern.com

Replenishment report cover

Letter cover for the sell-through and replenishment PDF that rides along with a sales send. Swap the {GROWER}, {SEASON}, and {REGION} tokens before export. The restock green marks the module; keep it, and add no other color.

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PRODUCE™ · WORK SUITE REPORT 01 / COVER SEASON PRODUCTION PLAN Spring production schedule. Every house, every wave, one plan. PREPARED FOR {GROWER} SEASON {SEASON} HOUSES {HOUSE RANGE} SHIP WEEKS WK {##}–WK {##} silverfern.com

Production schedule cover

First page for the spring production schedule PDF, set as a full-bleed document rather than a card. The dotted leader rows are fill-ins; complete every token before sending. Produce orange appears only in the top bar and lockup.

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FORECAST™ PDF REPORT Demand, before it happens. A forward look at what your customers will order. PROJECTED UNITS · NEXT 12 WK TODAY WK 8 WK 14 WK 20 WK 26 WK 32 illustrative data PREPARED FOR {GROWER} SEASON {SEASON} REGION {REGION} WINDOW WK {##}–WK {##} silverfern.com

Forecast preview cover

Cover page for a demand forecast PDF, with a small projection chart frozen at the moment the document lands. The curve is a placeholder and carries the illustrative-data caption; keep it. Fill the meta tokens before export.

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WORK SUITE · FULFILL™ SHIP SEASON RECAP · PDF FULFILLMENT REPORT Every order, every rack, accounted for. From first pull to proof of delivery. PREPARED FOR {GROWER} SEASON {SEASON} ROUTES {ROUTES} silverfern.com

Ship season recap cover

Type-only cover for the end-of-season fulfillment recap, framed by a single print rule. Fulfill red appears once, in the module lockup, and nowhere else. Fill the grower, season, and route tokens before the PDF goes out.

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PORTAL · RETAIL SELL-THROUGH PDF REPORT What sold, where, store by store. Weekly scan data from every retail location. STORE UNITS SOLD SELL-THROUGH STORE 0114 · ROUTE 7 1,240 86% STORE 0327 · ROUTE 7 960 78% STORE 0521 · ROUTE 9 1,105 91% STORE 0648 · ROUTE 9 840 72% illustrative data PREPARED FOR {GROWER} WEEK WK {##} REGION {REGION} silverfern.com

Retail sell-through cover

Cover for the weekly store-level sell-through report that goes to a grower's sales team. The store table is placeholder data and keeps its illustrative-data caption. Portal blue lives on the left edge and in the table only.

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WORK SUITE · SEASON REPORT The season, in review. the grower’s operating system PREPARED FOR · {GROWER} SEASON · {SEASON} DATE · {DATE} silverfern.com

Season in review cover

The quietest cover in the set, for the end-of-season review PDF a rep hands over in person. Brand green only, no module color, and plenty of white. Complete the three tokens and export; nothing else moves.

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OVERVIEW DECK · WORK SUITE One system for the whole operation. Plan, grow, ship, replenish. In one place. silverfern.com · the grower’s operating system PREPARED FOR {GROWER} PRESENTED BY {NAME} DATE {DATE} WHAT’S INSIDE FORECAST™ PRODUCE™ FULFILL™ RESTOCK™ PORTAL

Overview deck title slide

Title slide for the Work Suite overview deck a rep opens a first meeting with. The right rail carries the fill-in tokens and a module legend; each color names its module and nothing else. Swap the three tokens per meeting.

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PDF · DECK COVER SEASON PROPOSAL · WORK SUITE A plan for the season ahead. PREPARED FOR {GROWER} FILL IN SEASON · {SEASON} REGION · {REGION} PRESENTED BY · {NAME} IN THIS DECK 01 Where the season stands 02 The plan, week by week 03 What Work Suite runs 04 Next steps silverfern.com

CHIP & BADGE SHEET

Chip & Badge Sheet

Status pills, module lockups, price-group chips, beta tags — the parts kit.

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PARTS KIT · 01 · STATUS Status pills. One tint, one ink, one dot. That is the whole grammar. 01 Draft st-draft hairline dash · ink #6c736f 02 Open st-open #63b76b 16% · ink #2f7d43 03 Picked st-picked #4e7251 12% · ink #4e7251 04 Closed st-closed #3f4948 8% · ink #5f6967 IN CONTEXT · ORDER DESK ROW PO 20417 Petunia 'Supertunia Vista' 1204 FLAT · WK 24 qty 448 Open SF-SR3 · CHIP-01 · INTERNAL PARTS KIT illustrative data

Status pill specimens

The four order-state pills in the site's tint-plus-ink grammar, shown at specimen scale with their exact fills and inks, then once in a live order desk row. Use this sheet whenever a mockup or marketing frame needs a status chip. Copy the values as printed and do not invent new state colors.

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PARTS KIT · 02 · MODULES Module lockups. Color means the module. Never decoration. — glyph + smallcaps + tm — tint circle at 8 percent — ink for text, base for glyph SF-SR3 · CHIP-02 FORECAST ™ base #8f64a3 ink #7a5390 · tint 8% PRODUCE ™ base #db6e14 ink #a4530c · tint 8% FULFILL ™ base #ba3636 ink #ba3636 · tint 8% RESTOCK ™ base #63b76b ink #2f7d43 · tint 8% PORTAL base #078acd ink #05658d · tint 8%

Module lockup sheet

The five module lockups with their glyphs, smallcaps names, and exact base, ink, and tint values. Use these when a piece names a module in a product context. A module color always points at its module and never appears as a general accent.

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PARTS KIT · 03 · KICKERS Kicker specimens. Small voice, wide stance. It sets up every headline. WHY SILVER FERN specimen at 3.5x · live size 12px THE PLATFORM section intro MODULES module grid ORDER DESK product theater CUSTOMER VOICE logo wall SPEC face IBM Plex Mono weight 500 size 12px tracking +0.14em case uppercase color #6c736f VARIANT PRODUCE DESK module ink allowed on module surfaces only SF-SR3 · CHIP-03 · INTERNAL PARTS KIT

Kicker specimens

The mono kicker in five site voices, with the full type spec in the rail: IBM Plex Mono 500, 12px, +0.14em tracking, uppercase, faint ink. Set one above every headline and keep it under four words. On a module surface the kicker may take that module's ink, nothing else.

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PARTS KIT · 04 · BADGES + TAGS Counts and tags. The small stuff that keeps a busy screen honest. COUNT BADGES 2 14 99+ solid · #4e7251 · text #ffffff 2 14 99+ tint · #cdebd0 · ink #2f7d43 Open orders 14 in context · desk tab TAGS BETA NEW EARLY ACCESS beta #cdebd0 · new #a1dba6 · early access hairline PORTAL BETA module + tag lockup · one tag max — counts cap at two digits, then 99+ — tags never sit inside a status pill SF-SR3 · CHIP-04 · INTERNAL PARTS KIT illustrative data

Count badges and tags

Numeric count badges in solid and tint forms, plus the beta, new, and early access tags, each labeled with its exact values. Counts live on tabs and list headers; tags sit beside a name or lockup, one at a time. Copy the sheet values rather than mixing new greens.

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PARTS KIT · 05 · PRICE GROUPS Price-group chips. Every item carries its group. Pricing stays off the sheet. PG A PG B PG C PG D PG E pg chip · #69936c 10% · ink #4e7251 · mono 600 IN CONTEXT · AVAILABILITY VARIETY SIZE GROUP STATUS Calibrachoa 'Callie Deep Blue' 512 PLUG PG B Open Petunia 'Supertunia Vista' 1204 FLAT PG A Open Geranium 'Calliope Dark Red' 4.5-IN PG D Picked Impatiens 'Beacon Coral' 306 PACK PG C Closed illustrative data SF-SR3 · CHIP-05 · INTERNAL PARTS KIT

Price-group chips

The five price-group chips, A through E, plus a live availability slice showing where the chip sits between size and status. Use it any time a mockup lists items that belong to a group. The chip names the group only; dollar figures never ride along.

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PARTS KIT · 06 · ANATOMY One pill, measured. DOT #63b76b · 5px live INK #2f7d43 · mono 600 Open scaled 6.4x · live height 22px TINT #63b76b at 16% RADIUS pill · 999 Measure once, reuse everywhere. Open live size SF-SR3 · CHIP-06 · INTERNAL PARTS KIT

Chip anatomy

One status pill blown up to 6.4x with its four working parts measured: base-color dot, ink text, 16 percent tint, and full pill radius. The live-size reference at the bottom is the same chip at its real 22px height. Build every new chip from these numbers instead of eyeballing.

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PARTS KIT · 07 · USAGE SF-SR3 · CHIP-07 Chip rules. Tint plus ink, pill radius, one dot. Nothing else. DO Open tint bg + ink text Picked deep tint for done states Draft draft = hairline dash copy values from the status sheet DON'T Open no solid fills Open module color is not a status Open no outlines on live states one status per row, always

Chip usage rules

Side-by-side do and don't rows for status chips: tinted background with ink text on the left, the three common mistakes on the right. Pin this next to any mockup review. If a chip is solid, outlined on a live state, or borrowing a module color, send it back.

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PARTS KIT · 08 · IN CONTEXT Every part, on the job. AVAILABILITY · SPRING 1 Open orders 14 3 VARIETY SIZE GROUP 2 WK 24 WK 26 STATUS 4 Calibrachoa 'Callie Deep Blue' 512 PLUG PG B 1,280 960 Open Petunia 'Supertunia Vista' 1204 FLAT PG A 448 512 Open Geranium 'Calliope Dark Red' 4.5-IN PG D 0 320 Picked Begonia 'Dragon Wing Red' 72 LINER PG C 864 864 Draft 1 card kicker 2 pg chip 3 count badge 4 status pill illustrative data