The Creative Artifact Library Vol. 2 — Motion

108 dynamic artifacts · 10 collections · July 2026

Every piece moves — pure CSS animation in the new marketing site's motion language, no JavaScript inside any artifact. Each cleared the brand + embargo gate and a frame-by-frame visual QA (start, middle, and settled frames inspected individually). ↺ replay restarts any piece; interactive pieces respond to drag, click, and hover. Chips mark clearance: SHIP-READY publishable · INTERNAL stays inside · EMBARGOED = watermarked YMM drafts.

DYN-BRAND

Animated Brand Idents

The koru draws itself on; the seam sweeps in; the press lands. Living versions of the Vol. 1 brand system.

SHIP-READY▸ SETTLES1080x1080
™

Koru draws itself on

Signature brand ident for video openers, social motion posts, and the booth loop screen. The koru sits fully drawn as a dim understate, then fills solid fern from the rachis base outward with a spring leading edge; the wordmark lands beneath and the piece holds. No stats; evergreen.

SHIP-READY▸ SETTLES1080x1080
BRAND MOTION NO. 02 · KORU HALFTONE Built for the people who grow things. RISO PLATES PULLED INTO REGISTER the grower's operating system silverfern.com

Halftone resolves to koru

Vol. 1's riso halftone hero, alive as a press-registration sequence: the loose dot field drifts and locks into the koru dot-grid, the solid fern plate rises underneath to full coverage, and the gold registration target clicks home. Motion cover for site heroes, deck openers, and organic social; settles at 7s and sits.

SHIP-READY▸ SETTLES1600x400

Wordmark reveal

Brand ident banner for video bumpers, webinar title cards, email mastheads, and the booth loop screen. The wordmark sits dim and fully set out; a cream wipe uncovers it left to right while the tracking eases from wide to set, and the gold period lands last with a soft press before the piece holds. Evergreen — no stats.

SHIP-READY▸ SETTLES1600x400

AI-NATIVE ERP

Software that moves at the speed of your season.

™

Spring seam sweeps in

Wide masthead ident for the marketing-site hero band, email headers, and the LinkedIn company banner. The spring seam rule draws the editorial spine left to right across the frame, the AI-NATIVE ERP eyebrow fades in above it, and the headline rises 8px into place beneath; the koru holds the right corner fully resolved throughout. Evergreen; no stats.

SHIP-READY⟳ LOOP1400x500
™

every module reads and writes the same record

Module spectrum

Looping brand band for the website module strip, email headers, and the booth loop screen. The six Work Suite module elements sit fully drawn in quiet mint; one breath of colour travels the row in workstream order (FORECAST™ through ANALYZE) and hands off seamlessly back to the start — never more than one module lit. No stats; evergreen.

SHIP-READY▸ SETTLES1600x900
™

the grower’s

operating system.

Editorial lockup rises

The locked booth lockup as a motion ident for video title cards, webinar openers, and the booth loop screen. Koru corner bleed and wordmark sit resolved from frame one; the spring seam draws, “the grower’s” rises, “operating system.” lands with one soft compression and the piece holds. No stats; evergreen.

SHIP-READY▸ SETTLES1000x700

Software that moves
at the speed
of your season.

™

Letterpress press-in

Brand ident on the warm cream print register for social motion posts, video openers, and the booth loop. The live-site hook sits fully set in PT Serif, presses into the paper with a 1.02→1.0 settle as the deboss deepens one notch, then the gold period stamps in as a second beat; grain stays constant. Evergreen; no stats.

SHIP-READY▸ SETTLES900x1200

Riso print pass

Brand ident for social motion posts and the booth loop screen: a cream sheet with pre-printed crop marks and PL. 01 plate register takes two risograph passes — the fern plate wipes down slightly off-register, the gold plate follows, then both snap into alignment on the registration targets and sit. The gold under-koru keeps a deliberate offset impression (duotone depth, not misregistration). Evergreen; no stats.

SHIP-READY⟳ LOOP1080x1080
01 / PLAN 02 / GROW 03 / SHIP 04 / REPLENISH ™ the grower’s operating system

Season ring

Endless brand ident for the booth idle screen, video holds, and ambient social loops. A thin veiling-klok tick ring turns once every 12 seconds around the fully-resolved koru; one gold tick leads a lit sweep past the four season quarters (Plan, Grow, Ship, Replenish). Seamless loop, no stats, evergreen.

SHIP-READY⟳ LOOP1600x300

Release cadence

We ship every day.

we move fast on fixes, carefully on your core workflow.

Ships-daily ticker

Wide release-cadence band for the website, email headers, and the booth loop screen's lower third. Ship-tick marks (checked dots on an abstract date ruler — no real dates) drift steadily left on a seamless 8s loop while one spring-green tick pulses; the caption holds still. Evergreen, no stats.

SHIP-READY⟳ LOOP1600x900
™

Software that moves at the speed of your season.

Koru ensemble float

Ambient brand loop for website hero backplates, the booth idle screen, and video holding slates. Three fully-resolved korus drift on independent 12s closed paths over the dark fern field — the hero carries a slow 3° sway — while the wordmark holds still bottom-left. Seamless loop; no stats; evergreen.

SHIP-READY▸ SETTLES1080x1080
the grower’s operating system
™

DYN-TYPE

Kinetic Positioning

The speed-of-your-season story in motion — typed, risen, and swept.

SHIP-READY▸ SETTLES1600x900

we move fast on fixes, carefully on your core workflow.

™ the grower’s operating system

Speed of your season

Flagship kinetic-type hero for the site, event screens, and social video export. Three line-rises accelerate line to line so the motion carries the positioning; the gold period is the single gold mark and the piece settles by 4.2s.

SHIP-READY▸ SETTLES1200x1500
the grower’s operating system POSITIONING · THE CATEGORY STORY IN FOUR BEATS The case for season-speed software. 01 THE SQUEEZE Your operation is squeezed like never before: labor, freight, and retail programs that shift weekly. 02 THE SCHEDULE Legacy vendors do ship. Their releases are scheduled months in advance, so what you report in April waits. 03 THE TURN Continuous, grower-shaped software: heard in days, shipped daily, moving at the speed of the grow cycle. We move fast on fixes, carefully on your core workflow. 04 THE GROWER You, with software that finally keeps up: one record across your operation, and fixes that arrive in days. The grower-software company that moves at the speed of your season. SILVERFERN.COM

The category spine

Motion version of the category-story panel for deck openers, the booth story-wall loop, and social motion posts: the four-beat narrative lights down a single spine — each beat rises and owns the frame while the previous dims to 60% — then all four settle and the story resolves into the koru and the category sentence. Evergreen copy, no point-in-time stats.

SHIP-READY▸ SETTLES900x1200
WE LEAD WITH Responsiveness. heard in days shipped daily we move fast on fixes, carefully on your core workflow. ™

Manifesto lines

Words-only kinetic type poster for social motion posts and the booth loop screen. Leads with the locked responsiveness positioning: the hero word settles, a spring rule draws on, and the three support lines rise one per beat. No stats; evergreen.

SHIP-READY▸ SETTLES1400x600

We ship every day

Heard in days, not next year.

We move fast on fixes, carefully on your core workflow.

Mon
Tue
Wed
Thu
Fri
A grower asks for {feature}
Live in production

the grower’s operating system

Heard in days

Responsiveness banner for silverfern.com embeds, deck headers, and social: a request posted Monday ticks across the week rail and is live in production by Friday. The {feature} slot is a visible template placeholder — fill it per post before publishing. Weekday labels only, no dates implied.

SHIP-READY▸ SETTLES1600x700

Cadence contrast

Motion type card for the marketing-site cadence section, LinkedIn, or sales decks: two release tracks share one season axis — a scheduled-release ERP posts a single mark while the Silver Fern track ticks a release every day, and the sanctioned cadence framing settles at ~7.4s before the card sits. Tick density encodes the daily-ship cadence only; no approved-stat figures appear.

SHIP-READY▸ SETTLES1200x627
How we ship
™ the grower’s operating system

Fast on fixes, careful on core

Positioning card for LinkedIn / social (1200×627) carrying the sanctioned stability sentence. The two clauses arrive at two speeds — the fix clause snaps in over 0.6s, the core-workflow clause settles word by word over 2.4s, then a gold rule underscores the core — so the typographic pacing embodies the claim. One face throughout; colour two-tone only. Settles at 5s.

SHIP-READY▸ SETTLES900x1200
THE DUTCH FLOWER-AUCTION CLOCK Software that moves at the speed of your season. We move fast on fixes, carefully on your core workflow. 10 20 30 40 50 60 70 80 90 100 YOUR SEASON’S PACE ™
KLOK · 100-PT DIAL

Veiling-klok descent

Heritage kinetic-type poster for social motion posts and the booth loop screen. A Dutch veiling-klok (the descending-price flower-auction clock) sweeps down from 100 and stops dead on the spring marker at your season's pace, with the sanctioned stability line under the headline. The falling readout is the klok's own 100-point dial index, synced 1:1 to the hand angle throughout — auction-clock chrome, not a business stat. Evergreen; no numbers to refresh.

SHIP-READY⟳ LOOP1200x1200
THE GROWER YEAR 01 / PLAN 02 / GROW 03 / SHIP 04 / REPLENISH One record, all four seasons. ™

The grower year turns

Looping brand-motion square for site hero blocks, booth screens, and social video export. The season wheel turns one full grower year per 12 s pass; each arc takes its module color as it crosses the fixed index at 12 o'clock.

SHIP-READY▸ SETTLES1600x900
the grower’s operating system SILVER FERN · BRAND VOICE Built for the people who grow things. Built for the people who grow things. Software that moves at the speed of your season. SILVERFERN.COM

People who grow things

Motion cut of the brand line for site heroes, deck openers, and social motion posts: the full sentence sits in the cream field as a blind letterpress impression, each word-group inks in and settles in reading order, then a small koru sprout draws up from its ground line beside the gold period and the piece sits. Evergreen copy, no point-in-time stats.

SHIP-READY▸ SETTLES1200x627

Who we are

™ the grower’s operating system

Positioning typewriter

Positioning statement card (1200×627 social/og size): the one sentence types itself at a human cadence with a blinking gold caret, pauses once after “company”, and settles with the caret fading by 7s. For LinkedIn posts, link previews, and site section heroes. Copy is the locked positioning line; do not reword.

SHIP-READY▸ SETTLES1200x900
UNDER LOAD The margin line holds. Every pressure the season brings comes to rest on the same thin line. WEATHER LABOR FREIGHT RETAIL PROGRAMS SHRINK THE MARGIN LINE HOLDS the grower’s operating system ™

The margin line

Kinetic positioning card for LinkedIn motion posts and the website story band. Five season pressures press down onto one thin margin line, each flexing it slightly before it settles held; the flex is qualitative and encodes no data. Evergreen; no stats.

SHIP-READY▸ SETTLES1200x627
NEXT-GEN CLOUD Silver Fern 40+ YEARS INDUSTRY EXPERIENCE Advanced Grower Solutions + one company · Feb 2025 ™

DYN-PROD

Product Theater

Work Suite as living UI: availability posting, Fernie drafting, orders shipping — the marketing-site motion language.

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Work Suite · One Data Layer

Your availability,as of right now.

Lots, locations, and open orders post the moment they change. Every module reads and writes the same record.

Items · Customers · Stores · Lots · Inventory · Orders · Pricing · EDI
™
Work Suite · Availability Live
Units on hand48,212
Ready this week12,640
Open orders96
ItemLocationReadyStatus
  • Gerbera Daisy 6 inBay 41,040Available
  • Petunia Basket 10 inBay 7620Available
  • Lavender 1 galHouse 2184Low
  • Tomato 4 inBay 122,380Available
  • Boxwood 3 galYard A452Available

Availability panel — live

Product-theater hero for the marketing site and demo decks: the Work Suite Availability panel drawn in brand chrome, header counts settling in and item rows posting one at a time. All items, counts, and statuses are synthetic demo data in the live site's own register — not customer figures, not approved stats.

SHIP-READY▸ SETTLES1200x750

Meet Fernie

Ask for the order
in plain words.

Fernie reads the request, matches the customer, and prices every line from their price group. The draft waits for your review.

AI writes the draft; a person owns every change before it reaches your operation.

Fernie BETA Work Suite
Create an order for Rivergreen Gardens: 48 Lavender
Munstead 1gal and 32 Rosemary Arp 1gal
Fernie is drafting
Order draftD-1042
CustomerRivergreen Gardens
TermsNet 30
ItemSizeQtyUnitExt.
Lavender ‘Munstead’1 gal48$4.85$232.80
Rosemary ‘Arp’1 gal32$5.10$163.20
Priced on Rivergreen’s price group
Draft total$396.00
Review order

Fernie drafts an order

Product theater for the Meet Fernie card: a plain-English chat request becomes a priced order draft. For silverfern.com embeds, booth demo loops, and social cuts. Drawn UI with synthetic demo data; Rivergreen Gardens is not a real customer and prices are illustrative.

SHIP-READY▸ SETTLES1200x700
04 / REPLENISHRESTOCK™

Turn store sales into replenishment orders.

STORE SELL-THROUGH
ST 0114
ST 0129
ST 0287
ST 0342
ST 0398
ST 0416
ST 0453
ST 0488
ST 0512
,000+
RETAIL LOCATIONS SERVED
REPLENISHMENT ENGINE
sell-through statistics + order optimization
REPLENISHMENT ORDERSDRAFT · REVIEW BEFORE SEND
Gerbera Daisy 6 inST 01141,040
Petunia HB 10 inST 0287640
Boston Fern 8 inST 0398320
Marigold Flat 12 ctST 0342880
Lavender 1 galST 0488415
Tomato 4-packST 0129720
6 ORDERS STAGED · 4,015 UNITS · READY TO SEND
WORK SUITE · 04 / REPLENISH · SILVERFERN.COM

RESTOCK — store sales to orders

Product-theater motion card for the RESTOCK™ section of the marketing site and paid social: store sell-through ticks stream into the replenishment engine and staged order rows land on the right. Store tiles and order lines are synthetic demo data; the 36,000+ retail locations stat is point-in-time (verified 2026-07-01), refresh at post.

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WORK SUITE 03 / SHIP FULFILL™ Turn orders into scans, invoices, and EDI. Every scan at your dock writes the invoice and the retailer’s ASN from the same order record. 1M+ RFID SCANS PROCESSED SCAN TO SHIP · ONE ORDER PL. 03 DOCK CART · 9 TRAYS · RFID ORDER LINES NO. 20471 GERBERA DAISY 6 IN 3 TRAYS PETUNIA HB 10 IN 3 TRAYS MARIGOLD FLAT 4 IN 3 TRAYS INVOICE · AWAITING SCANS INVOICE · ISSUED WRITTEN FROM THE SCANS TO RETAILER EDI · QUEUED EDI 856 · ASN + INVOICE SENT every module reads and writes the same record 01 / PLAN  ·  02 / GROW  ·  03 / SHIP  ·  04 / REPLENISH SILVERFERN.COM

FULFILL — scan to ship

Product-theater motion card for FULFILL™ (03 / Ship): a crimson scan beam reads the dock cart top to bottom, each order line checks on as its shelf is read, the invoice stamps, and the EDI chip departs the dock to the retailer. Use on the website module strip, in eSends, or exported as a social clip; settles at 7 seconds. Order rows are synthetic demo data.

SHIP-READY▸ SETTLES1200x700

PRODUCE — plan to lots

Product-theater motion card (marketing site hero block / social) for the 02 / Grow workstream: the committed crop plan splits into lot cards that slot onto a drawn bench grid, then the readout settles. Settles at 7s and sits. All panel rows and readout figures are synthetic demo data — generic plant items, no customer or approved-stat values.

SHIP-READY▸ SETTLES1200x700

01 / PLAN  ·  FORECAST™

Turn sell-through into the crop plan.

FORECAST™ reads five seasons of your sell-through and projects the crop plan for the one ahead.

seasons
OF SELL-THROUGH DATA BEHIND EVERY PLAN
FORECAST™ · SEASON PLANNER WORK SUITE
UNITS SOLD THROUGH TODAY '22 '23 '24 '25 '26 '27 SELL-THROUGH · ACTUAL CROP PLAN · PROJECTED CROP PLAN '27

FORECAST — sell-through to plan

Product-theater motion for the marketing-site FORECAST™ section and social cutdowns: a five-season sell-through line draws in (counter settles on the real "5 seasons" anchor), then projects forward as the dashed '27 crop-plan band. Season-year axis labels are template placeholders (refresh at post); the demo curve is generic, not customer data.

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Portal · B2B self-service
Your storefront,
your brand,
the same
live record.
Buyers shop your live availability and place orders themselves, on your domain and under your brand. Every order writes straight back to the record your operation already runs on.
shop.greenridgegrowers.com
G Greenridge Growers AvailabilityOrdersInvoices LIVE
Availability · wk 28
Gerbera Daisy 6 in1,040 avail · Bay 4
Petunia Hanging Basket 10 in620 avail · House 2
Lavender 1 gal310 avail · Field A
Coleus Flat 48 ct880 avail · House 5
Hosta 2 gal450 avail · Field B
· 24 more items ·
Your orderdraft · wk 28
cart is empty · add from availability
Gerbera Daisy 6 inG-6104 · 240 units checking… In stock
Petunia Hanging Basket 10 inP-1022 · 120 units checking… In stock
Lavender 1 galL-0316 · 96 units checking… In stock
3 lines · 456 units Submit order
Order submitted · SO-2419written to your live record
Powered by

Portal — B2B self-service

Product-theater motion for silverfern.com and social: a buyer's cart assembles inside a white-label storefront — rows post in, availability ticks against the live record, the order submits. "Greenridge Growers," the SKUs, and all cart quantities are synthetic placeholders (no real customer, no approved-stat collisions); swap the masthead for a client's brand in white-label demos.

SHIP-READY⟳ LOOP800x1000

Work Suite · Mobile Apps

Scan and sell in the field.

Every RFID scan posts to your inventory the moment it happens.

Field Scan Live
RFID reader · scanning
Gerbera Daisy 6 in· Bay 4240
Petunia Wave 4 in· Cart 1296
Boston Fern 8 in· Bay 9312
Marigold 6 pk· Rack 3148
Hosta Patriot 1 gal· Cart 5184
✓ Synced to Work Suite
Units scannedthis session 980
1M+ RFID scans processed

Mobile — scan in the field

Looping product-theater card for the Mobile Apps roster (web embed, social, booth screens). Phone rows and session count are synthetic demo data; the 1M+ RFID scans stat is point-in-time, refresh at post.

SHIP-READY▸ SETTLES1200x700
RETAIL NETWORK LIVE WORK SUITE FULFILL™ · EDI 856 · ASN 810 · INV 855 · ACK 856 · ASN 810 · INV 856 · ASN

WORK SUITE · 03 / SHIP

Every order finds its store.

FULFILL™ turns orders into scans, invoices, and EDI, routed to the retailers you already ship.

+
Retail locations served
ITEMS · CUSTOMERS · STORES · LOTS · INVENTORY · ORDERS · PRICING · EDI

EDI — orders to 36,000+ stores

Settling product-theater card for FULFILL™ EDI (web embed, social, booth screens). Order chips and the retail-network panel are synthetic demo chrome; the 36,000+ retail locations stat is point-in-time, refresh at post.

SHIP-READY⟳ LOOP1400x700
WORK SUITE · SHARED RECORD One data layer. Every module reads and writes the same record. WRITE READ ITEMS CUSTOMERS STORES LOTS INVENTORY ORDERS PRICING EDI ONE DATA LAYER FORECAST™ 01 / PLAN PRODUCE™ 02 / GROW RESTOCK™ 04 / REPLENISH FULFILL™ 03 / SHIP ALSO ON THE LAYER: PORTAL · MOBILE APPS · FERNIE

One data layer

Motion loop for the product page and booth screens: the ONE DATA LAYER band (Items through EDI) with FORECAST™, PRODUCE™, RESTOCK™, and FULFILL™ exchanging read/write pulses on the shared record. Seamless 10s loop, CSS only.

SHIP-READY▸ SETTLES1200x750
WORK SUITE · REPORT

Your Monday report
writes itself.

REPORT pulls the week straight from the records your crew already keeps: lots, orders, scans, and sell-through. You read it and get on with the season.

ONE DATA LAYER
every module reads and writes the same record
SILVER FERN WORK SUITE GENERATING REPORT
Weekly Sell-Through · Week 27
LOTS · ORDERS · SCANS · SELL-THROUGH
SELL-THROUGH · TRAILING 5 WEEKS W23–W27
W23 W24 W25 W26 W27
ITEMBAYUNITSSELL-THROUGH
Gerbera Daisy 6 inBay 41,04086%
Petunia Basket 10 inBay 272091%
Tomato 4 in Early GirlBay 71,38078%
Lavender 1 galBay 146088%
Marigold 606 FlatBay 394083%
drawn from live lot, order, and scan records
GENERATED
MON JUL 6 · 06:00

Report generates itself

Report-generation product theater for the marketing site's REPORT section, social loops, and booth screens: a drawn report document assembles itself (title types, sell-through chart draws, table rows post in, a gold GENERATED stamp lands) and settles fully resolved by 8s. Chart shape and table figures are generic demo data in the live site's register, not published stats.

SHIP-READY▸ SETTLES1400x800
™ WORK SUITE · ONE DATA LAYER
BEFORE · SPREADSHEETS AFTER · WORK SUITE
orders-master-COPY(2).xlsxAutoSave: OFF
A
B
C
D
E
F
1
ITEM
COUNT · Sheet1
COUNT · COPY (2)
BAY
STATUS
2
Gerbera Daisy 6 in
1,040
980
4
recount?
3
Petunia Hanging 10 in
615
615
7
ok
4
Coleus Flat 48 ct
#REF!
812
2
see COPY (3)
5
Hosta 1 gal
430
#VALUE!
9
??
6
Gerbera Daisy 6 in
1,112
—
4
duplicate??
7
Marigold 4 in
2,300
2,150
5
which one
8
Lavender 8 in
104
104
3
ok
9
Tomato 4 pk
1,485
#REF!
6
ask Dana
10
Fern 6 in Hanging
760
740
1
11
Pansy Flat 36 ct
#REF!
1,020
8
12
TOTAL
#REF!
#REF!
13
Which count is right?
orders-masterorders-master-COPYCOPY (2)FINAL_v7Sheet1 (recovered)+
AVAILABILITY · TODAYLIVE

Gerbera Daisy 6 in · Bay 4

1,040

UNITS AVAILABLE TO PROMISE

every module reads and writes the same record

Drag the line to compare.

Before / after slider

Interactive compare block for silverfern.com and booth demo screens — drag the divider between spreadsheet sprawl and the live Work Suite availability panel. Pure CSS: the range thumb carries the reveal edge; a one-time attract nudge plays on load. Demo rows are synthetic generic plant items — no customer data, no real counts.

SHIP-READY▸ SETTLES1200x700
availability_v3_FINAL.xlsx
ABC
1ITEMBAYON HAND
2Gerbera Daisy 6 inBay 41,040
3Lavender Munstead 1 galBay 7#N/A
4Petunia Wave 4 inBay 2630
5Rosemary 4.5 inBay 9480
Masterold (do not use)
Copy of availability_v3.xlsx
ABC
1ITEMBAYON HAND
2Gerbera Daisy 6 inBay 41,180
3Petunia Wave 4 inBay 2#REF!
4Hosta Patriot 1 galBay 11425
5Geranium Calliope 4 inBay 5512
Sheet1reconcile
avail_week27_edits.xlsx
ABC
1ITEMBAYON HAND
2Gerbera Daisy 6 inBay 4890
3Lavender Munstead 1 galBay 7240
4Rosemary 4.5 inBay 9#REF!
5Petunia Wave 4 inBay 2#N/A
week 27week 27 (2)Tab 3
7missed calls

Do not trust tab 3.

monday · 9:12 am · week 27 · the sales inbox

The before state

Three spreadsheets.Three answers.

Which number your sales team quotes depends on which file happens to be open.

™

Spreadsheet sprawl

Before-state product theater for the site and social — pairs with the before/after slider (dyn-prod-12), which holds the resolution. All spreadsheet contents are synthetic demo data on generic plant items; the missed-calls badge is static scene dressing (fades in fully formed), not a stat.

SHIP-READY▸ SETTLES1200x700
plate 14 · shared availability WORK SUITE · LIVE AVAILABILITY One number, every team. One availability number, shared by every team. When the count moves in your greenhouse, sales, production, shipping, and the office see it move at the same moment. ONE DATA LAYER every module reads and writes the same record SALES 48,212 PRODUCTION 48,212 SHIPPING 48,212 OFFICE 48,212 48,212 48,212 48,212 48,212 LIVE UNITS ON HAND 48,212 posted 6:04 am · all bays Software that moves at the speed of your season.

One number, every team

Product-theater motion card for the website availability section or a social clip: the on-hand number posts once at the center, then identical copies travel outward and land with sales, production, shipping, and the office in sync. The figure 48,212 is synthetic demo data — not a real stat or customer number.

SHIP-READY▸ SETTLES1400x600
03 / SHIP — FULFILL™
Turn orders into scans, invoices, and EDI.

One order record rides the rail from draft to EDI. Every module reads and writes the same record.

Drafted Mon 06:12
Picked Mon 07:31
Scanned Mon 09:04
Invoiced Mon 10:58
EDI sent Mon 10:59
ORD-4172 Gerbera Daisy 6 in 1,040 units · Bay 4
Items · Customers · Stores · Lots · Inventory · Orders · Pricing · EDI

Order lifecycle

Product-theater banner for the FULFILL™ story (site block, deck build, LinkedIn banner). The order chip and timestamps are synthetic placeholder data; the five stations carry Work Suite module colors as accents.

SHIP-READY▸ SETTLES1400x800
01 / PLAN FORECAST™ Turn sell-through into the crop plan. SELL-THROUGH → NEXT SEASON PLAN 02 / GROW PRODUCE™ Turn the plan into lots, space, and labor. LOT SPACE UNITS Gerbera Daisy 6 in BAY 4 1,040 Petunia Wave 4.5 in HOUSE 2 2,480 Hosta 'Patriot' 1 gal FIELD A 640 Lavender 'Phenomenal' HOUSE 5 1,320 03 / SHIP FULFILL™ Turn orders into scans, invoices, and EDI. ORDER STORE RACKS STATUS ORD-3128 STORE 114 18 SCANNED ✓ ORD-3141 STORE 208 22 INVOICED ✓ ORD-3155 STORE 302 12 EDI SENT ✓ ORD-3167 STORE 45 26 EDI SENT ✓ 04 / REPLENISH RESTOCK™ Turn store sales into replenishment orders. STORE SELL-THROUGH, THIS WEEK REPLENISH → 6 ORDERS · 3,120 UNITS ST 114 ST 208 ST 302 ST 45 ST 117 ST 121 CULTIVATE'26 · BOOTH 1907 ™ the grower's operating system ONE DATA LAYER every module reads and writes the same record Fifteen minutes at Booth 1907 and you'll see your whole season on one screen. GREATER COLUMBUS CONVENTION CENTER · JULY 11–14, 2026 · SILVERFERN.COM/BOOTH

DYN-INT

Interactive Pieces

Drag it, click it, switch it — CSS-only sliders, tabs, and steppers. No JavaScript anywhere.

SHIP-READY▸ SETTLES1400x800
Work Suite · Module explorer

Your season runs on four workstreams.

01 / Plan

FORECAST™

Turn sell-through into the crop plan.

sell-through → crop plan

02 / Grow

PRODUCE™

Turn the plan into lots, space, and labor.

plan → lots · space · labor

03 / Ship

FULFILL™

Turn orders into scans, invoices, and EDI.

orders → scans → invoices → EDI

04 / Replenish

RESTOCK™

Turn store sales into replenishment orders.

store sales → replenishment orders

plus Portal · Mobile Apps · Fernie every module reads and writes the same record

Module explorer

Interactive Work Suite explorer for silverfern.com or a booth kiosk — CSS-only radio tabs switch four workstream vignettes; each replays its product-theater sequence on selection. Panel rows are synthetic demo data, not customer data.

INTERNAL▸ SETTLES1400x900

Work Suite · H14 annual pricing

Where your operation fits.

01

Grow

Community support

$9,600/yr

02

Scale

Normal support

$28,000/yr

03

Pro

Priority support

$50,000/yr

04

Enterprise

Dedicated support

$108,000+/yr
Add-ons: Customer Portal $6K · Intelligence Platform $8K · Mobile Apps $6K · Full AI $4K
H14 · locked April 2026

Tier reveal

Sales-call pricing board — the four Work Suite tiers settle in name-first, then the “Show annual pricing” toggle flips itself on and the H14 annual rows wipe in. The checkbox works live: untick it to keep pricing hidden while screen-sharing, tick when the conversation gets there. Internal sales use only; H14 values locked April 2026.

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Silver Fern · brand plate

Nº 03 · hover study

Built for the people who grow things.

halftone screen · 22 px grid · hover to focus the mark

™

Hover halftone

Gallery hover toy for web embeds (brand page, artifact library, booth kiosk loop): the koru sits as a fern-green halftone screen while a hairline gold focus ring drifts across it, sharpening whatever it passes to the solid spring mark. Hover anywhere and the lens snaps to full, resolving the whole koru; move off and the attract drift resumes. CSS-only, loops seamlessly at 9 s.

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03 / Ship · FULFILL™ · Work Suite

Turn orders into scans, invoices, and EDI.

SO-1042 Draft Picking Scanned Invoiced EDI sent

Gerbera Daisy 6 in

Bay 4 · Lot 118 · 1,040

01 / DRAFT

The order starts as one record: items, quantities, ship dates, and the store it’s headed to.

02 / PICK

Pick lists pull by lot and bay, so carts get built where the plants actually live.

03 / SCAN

Every cart is scanned on the way out. Inventory updates the moment it moves.

04 / INVOICE

The invoice is built from what actually shipped, so billing always matches the truck.

05 / EDI

The ASN and invoice flow to your retail partners over EDI, straight from the same record.

Items · Customers · Stores · Lots · Inventory · Orders · Pricing · EDI every module reads and writes the same record

Order stepper

Interactive FULFILL™ lifecycle walkthrough for the marketing site or a booth screen. Five radio stops on a rail (Draft, Pick, Scan, Invoice, EDI): selecting a stop advances the order chip and swaps the caption. CSS-only; step one rests selected with a one-time attract shimmer. Demo order data is generic.

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Live availability
ItemLotReady
Gerbera Daisy 6 inLOT 2141,040
Petunia Wave 4.5 inLOT 198860
Marigold Bonanza 306 flatLOT 232910
Tomato Better Boy 4 inLOT 189720
Coleus Assorted 1 galLOT 205640
Lavender Phenomenal 2 qtLOT 221480
Total ready · Site A4,650units
Hosta Patriot 1 galLOT 328660
Boxwood Green Velvet 2 galLOT 317540
Knock Out Rose 2 galLOT 335460
Hydrangea Limelight 3 galLOT 342380
Crape Myrtle 5 galLOT 351290
Arborvitae Emerald 7 galLOT 309220
Total ready · Site B2,550units

Availability by site

Product-theater hero for the one-data-layer story (web hero / social clip). Site A rows post in and counts settle, then the site switch flips itself and the whole panel crossfades to Site B — same record, different location. The switch works live after the 5s demo: click it to flip between sites in either direction. All rows and totals are synthetic demo data, internally consistent, no customer named.

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Cultivate ’26 · what a booth visit gets you

You leave with
a plan, not a pitch.

Fifteen minutes at Booth 1907 and you’ll see your whole season on one screen.

Your plan · three parts

01Your crops

We start with what you grow: your crop calendar, lots, and spaces on one screen. Send your data by July 8 and the demo runs on your numbers.

02Your systems

Where spreadsheets, ERP exports, and paper tickets hand off today, and what changes when every module reads and writes the same record.

03Your switch

The order your workstreams go live, what your team sees in week one, and who picks up the phone when the season gets busy.

Set up my demo → silverfern.com/booth

Greater Columbus Convention Center · July 11–14, 2026 · #Cultivate26

The plan, unfolded

Booth-page / pre-show email interactive — the three-part booth conversation settles in as a live accordion: rows post in, the first row unfolds itself (chevron turn + content wipe), and the rest open on tap (CSS-only, exclusive accordion; first row open at rest). July 8 data-send date and Cultivate ’26 details are point-in-time — retire after the show.

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Work Suite · Solutions by operation

Grown for
your operation.

Greenhouse benches, tree fields, and vineyard blocks run on the same record. The emphasis shifts with the crop.

PLATE No. 01GREENHOUSE & COLOR

Gerbera Daisy · 6 in

FORECAST™Sell-through sets the spring color plan
PRODUCE™Benches, bays, and weekly turns on one record
PLATE No. 02TREES & WOODY

Red Maple · #7 container

FULFILL™Tags, scans, and truckloads out the gate
RESTOCK™Store sales come back as replenishment orders
PLATE No. 03VINEYARDS

Chardonnay · grafted vine

FORECAST™The season planned by variety and block
PRODUCE™Lots tracked from graft to planted row

one data layer · every module reads and writes the same record

Grown for your operation

Interactive solutions header for web or a booth kiosk — the live site’s three operation tabs (Greenhouse & color · Trees & woody · Vineyards) swap a seed-catalog specimen plate with module-accent notes. The radios work live: click a tab to change the plate; on load the active specimen engraves itself in and settles. Specimen rows are generic demo register, not customer data.

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Work Suite · H14 tier floor

Where do you land?

What you run sets the floor for what we quote.

What do you run? select one The floor you quote

01

Grow

$9,600/yr

Community support

Your floor

02

Scale

$28,000/yr · minimum

Normal support

Your floor

03

Enterprise

$108,000+/yr

Dedicated support

Your floor
Tier floor, exact: FULFILL™-only = GROW · PRODUCE™ / add-ons / EDI = SCALE min · FORECAST™ / RESTOCK™ / custom = ENTERPRISE H14 · locked April 2026

DYN-CULT

Cultivate '26 in Motion

Booth 1907 · Greater Columbus Convention Center · July 11–14, 2026 — countdowns, wayfinding, and the QR that pulses.

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DAYS TO CULTIVATE
BOOTH 1907
#Cultivate26
GREATER COLUMBUS CONVENTION CENTER · JULY 11–14

Countdown — 10 days

Countdown flip card for organic social and the booth-lead-up email header: a split-flap tile flips 12 → 11 → 10 over a fully drawn veiling-klok tick ring, settles on 10 days to Cultivate, with the Booth 1907 gold pill and #Cultivate26. The day count is a point-in-time template slot — re-render the flip sequence to end on the true days-remaining for the posting date (Cultivate opens July 11, 2026).

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™
BOOTH 1907
DAYS

You leave with a plan, not a pitch.

CULTIVATE '26 · GREATER COLUMBUS CONVENTION CENTER · JULY 11–14

silverfern.com/booth · #Cultivate26

Countdown — 7 days

Cultivate '26 countdown series, T-7 card for square social (Instagram/LinkedIn), posts July 4. Split-flap flips 9, 8 and settles on 7 while the veiling-klok ring sweeps to the seven-day tick and the gold lead marker posts in; chrome is shared with dyn-cult-01 so the series reads as one system. Date-locked to July 11, 2026.

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CULTIVATE ’26 · BOOTH 1907
3
DAYS
DOORS OPEN JULY 11 · GREATER COLUMBUS CONVENTION CENTER
#Cultivate26
silverfern.com/booth

Countdown — 3 days

Social countdown card, the “3 days” post in the Cultivate ’26 run-up series (goes out July 8). The ring is data: fourteen ticks, one per day of the final two-week run-up; the arc draws clockwise from show day at the top and settles at 11 of 14 days elapsed, a gold marker landing on today while the eyebrow warms to gold as the second urgency cue. Refresh the day count if the post date shifts.

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CULTIVATE ’26 · BOOTH 1907

JULY 11–14, 2026 · GREATER COLUMBUS CONVENTION CENTER

silverfern.com/booth

™

Countdown — tomorrow

Final beat of the Cultivate ’26 countdown series for social. The split-flap board turns over from “soon.” to “tomorrow.” and the countdown ring closes its last arc into the koru medallion as the flap lands, then the piece sits. Day-specific — post July 10 only, the day before doors open.

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™

Cultivate’26 · Booth 1907

Doors open.

Greater Columbus Convention Center · July 11

Doors open — July 11

Show-open motion post for social and the booth loop screen on Cultivate'26 opening morning. A matte stepped light band rises from the frame's base — warm light climbing from the horizon, no glow — the venue line settles above it, then "Doors open." lands and the piece holds. Evergreen for the show window; no stats.

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LIVE

#Cultivate26

Fifteen minutes at Booth 1907
and you’ll see your whole season
on one screen.

BOOTH 1907 JULY 11–14, 2026 · GREATER COLUMBUS CONVENTION CENTER

You leave with a plan,
not a pitch.

Live availability Work Suite
ItemBayOn hand
Gerbera Daisy 6 inBay 41,040
Petunia Wave 4.5 inBay 72,310
Coleus Kong 10 inBay 2640
Salvia ‘May Night’ 1 galBay 9480

silverfern.com/booth

Live at Booth 1907

Mid-show pulse card for social and screen loops during Cultivate’26 — a pulsing LIVE badge over the booth call, with a miniature Work Suite availability panel posting one row per 6s loop cycle. Drawn UI; availability rows are synthetic demo data, not real inventory. Seamless loop.

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CULTIVATE’26
JULY 11–14, 2026 · GREATER COLUMBUS CONVENTION CENTER

Scan to explore

silverfern.com/booth
BOOTH #1907
#Cultivate26

QR — scan to explore

Screen-native booth QR card for Cultivate’26 — lobby loops, kiosk screens, and pre-show social. The QR is real and encodes silverfern.com/booth; the thin scan-line sweep covers under 7% of modules at any frame, so it scans throughout. Regenerate the QR if the destination URL changes.

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1300 1500 1700 1900 1907 ENTRANCE

CULTIVATE’26

Find us onthe show floor.

BOOTH #1907

Greater Columbus Convention Center

July 11–14, 2026

silverfern.com/booth · #Cultivate26

™

Path to 1907

Cultivate’26 wayfinding motion card for pre-show social, email, and the booth loop screen. A spring route draws from the hall entrance to Booth #1907 on an abstract aisle grid; the gold marker drops with one bounce and the piece holds. Facts locked (Greater Columbus Convention Center, July 11–14, 2026); evergreen — no stats to refresh.

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PRE-SHOWCULTIVATE'26
BOOTH #1907

Bring us
your data.

Send it by July 8.
You demo on your own numbers.

SEND WHAT YOU HAVE
✓ SENTorders_spring26.csv
CSVorders_spring26.csv
✓ SENTprice_book.pdf
PDFprice_book.pdf
✓ SENTcrop_plan.xlsx
XLSXcrop_plan.xlsx
✓ SENTbench_photo.jpg
JPGbench_photo.jpg
WORK SUITEPRE-SHOW PREVIEW · FROM YOUR FILES
YOUR CROPS, YOUR ORDERS
Gerbera Daisy 6 inLot 22141,040
Zinnia Flat 18 ctLot 2231760
Hosta 1 galLot 2240340
Petunia HB 10 inLot 2255620
Snapdragon 4 inLot 2262980
SEASON PREVIEW STAGED · READY FOR YOUR DEMO
#CULTIVATE26 · JULY 11–14 · SILVERFERN.COM/BOOTH

Bring us your data

Pre-show data-send motion card for Cultivate'26 outreach (email header, paid social, booth page): the grower's own files fly into the Work Suite panel, which posts their rows back — the payoff on screen. All panel rows are synthetic demo data; the July 8 send-by date and Booth #1907 are point-in-time, verify before post.

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CULTIVATE ’26 · BOOTH 1907 · JULY 14
Last day in Columbus.
Can’t make it? Same walkthrough over video.
#Cultivate26
silverfern.com/booth

Last day in Columbus

The July 14 closer for the Cultivate ’26 social series. The veiling-klok face is data: four quarters, one per show day (July 11–14); three are already closed at open, and the hand sweeps the final quarter shut, a gold seal landing where the ring completes. The headline settles, then the video-walkthrough fallback line for everyone who missed the show. Posts the morning of July 14.

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Cultivate’26 · Booth 1907

Template · fill before posting

What we heard.

{n}

Conversations at the booth

replace {n} with your real count

™

Top three themes

01{theme one}

what growers asked about most

02{theme two}

the demo moment that stopped people

03{theme three}

what they want to see next

What we heard — recap

Post-show recap TEMPLATE for LinkedIn and email after Cultivate'26. The theme ledger sits empty from frame one, three {theme} entries post in, then a gold {n} token posts into the count slot brace by brace. No numeral ever renders: the count stays visibly a template slot in every frame. Before posting: fill the three themes and replace {n} with the real booth-conversation count.

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™

Cultivate’26 · Booth 1907

Can’t make Columbus?Take the walkthrough over video.

Set up my demo silverfern.com/booth

July 11–14 · Greater Columbus Convention Center

Walkthrough over video

Can’t-make-Columbus card for the pre-show email and LinkedIn window: a drawn video-call frame with a softly breathing play button over generic screen-share rows, while the caption line beneath crossfades between “Same walkthrough.” and “Your data, your screen.” Seamless 6s loop; demo rows are synthetic placeholders, no stats to refresh.

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#Cultivate26
GREATER COLUMBUS CONVENTION CENTER silverfern.com/booth

Booth 1907 marquee

Wide event-marquee band for the Cultivate ’26 booth loop screens, web headers, and email banners. The strip — CULTIVATE ’26 · BOOTH 1907 · JULY 11–14 · COLUMBUS — drifts left on a seamless 7s loop with softly pulsing gold separator dots; the lockup, venue line, and silverfern.com/booth hold still on the rails.

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™

Booth 1907 · July 11–14

silverfern.com/booth

#Cultivate26 #Cultivate26 #Cultivate26 #Cultivate26

DYN-PROOF

Animated Proof

The live numbers counting themselves up. Stats verified 2026-07-01 — refresh point-in-time figures at post.

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ONE DATA LAYER
DAILY INVENTORY DATA POINTS TRACKED
POINT-IN-TIME · AS OF JULY 2026

98M+ counts up

Proof stat card for social feeds and booth screens: the 98M+ daily-inventory-data-points counter eases out from zero so the last digits land deliberately, with a gold rule drawing at the same pace. Point-in-time stat (live site, July 2026); refresh before posting.

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SILVER FERN · WORK SUITE

PROOF · Nº 02

retail locations served

™

36,000+ counts up

Proof-stat count-up for social and booth screens (1:1). A five-wheel odometer counts 0→36,000 on the real data pace and lands exactly on the live-site stat — 36,000+ retail locations served. Point-in-time stat; refresh at post.

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Work Suite · by the numbers

Plant units ordered

point-in-time · silverfern.com/booth · july 2026

™

proof · plate 03

16.8M+ counts up

Proof-stat series card (plate 03) for LinkedIn / Instagram square posts. The integer spins 0–16 as a whole counter with a gold rule growing in step, then the static “.8M+” suffix lands as its own beat once the integer settles — never a fake intermediate decimal. Point-in-time stat from the live site — verify at post.

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03 / SHIP — FULFILL™
RFID SCANS PROCESSED
POINT-IN-TIME · AS OF JULY 2026

1M+ RFID scans

Series sibling to the 98M+ proof card, for social feeds and booth screens: the counter ticks to 1, a gold RFID blip arc sweeps once across the numeral as it lands, then "M+" stamps in beside it. Point-in-time stat (live site, July 2026) — refresh before posting.

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SEASON OVER SEASON
PROOF · 05/05
5
seasons of sell-through data
POINT-IN-TIME · JULY 2026

5 seasons

Series closer for the proof-stat set — social feeds and booth screens. A veiling-klok dial: five thin season rings draw clockwise from 12 o'clock around the numeral 5, one per season, oldest innermost; then "seasons of sell-through data" settles beneath. Point-in-time stat (live site, July 2026) — refresh before posting.

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THE AI FACTORY
PROOF · 06
more than
automated tests
about 1,300 · July 2025 more than 20,000 · July 2026
POINT-IN-TIME · AS OF JULY 2026

Tests over time

Dial-UP proof chart for factory, leadership, and press channels — social feeds and screen shares. The tests curve draws from "about 1,300 · July 2025" to "more than 20,000 · July 2026" while the counter climbs in lockstep with the pen tip (exponential interpolation between the two approved endpoints — the acceleration is the message). Point-in-time stat (as of July 2026) — refresh before posting.

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SHIPPING CADENCE

We ship
every day.

we move fast on fixes,
carefully on your core workflow.

We ship every day

Proof card for LinkedIn and site headers: a generic month grid ticks one cell per day at a steady cadence — thirty ship days, no gaps, weekends included — and the sanctioned stability line settles beneath once the month completes. Evergreen; no point-in-time stats.

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RESTOCK™ gives me far more visibility and ability to improve operations across the board.”
Jason Welk · Bell Nursery

Welk on RESTOCK

Client-proof quote card for LinkedIn link-share slots and booth screens: the gold open-quote lands first, the exact Jason Welk RESTOCK™ quote reveals line by line under a left-to-right curtain wipe, and the Bell Nursery attribution settles last. Deliberately unquantified — the quote carries the proof.

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STORES INVENTORY ORDERS WORK SUITE 98M+ INVENTORY DATA POINTS, EVERY DAY

The data stream

Ambient proof band for website section backgrounds and booth screens: store, inventory, and order data motes drift along three drawn tributaries into the Work Suite node on a seamless 9-second loop; the 98M+ figure is static typeset, the loop is only texture. Point-in-time stat — refresh at post.

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03 / SHIP · FULFILL™
1M+
RFID SCANS PROCESSED
Turn orders into scans, invoices, and EDI.
POINT-IN-TIME · AS OF JULY 2026

RFID pulse field

Proof card for LinkedIn and booth screens: a top-down bench grid where RFID tag points blip in a scattered rhythm — clean expanding rings, no glow — beside the static 1M+ RFID scans stat. Blip rhythm is illustrative product theater; the number is the point-in-time live-site stat (July 2026) — refresh before posting.

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POINT-IN-TIME · AS OF JULY 2026

Stat band cascade

The five-stat website proof band, animated for the site hero and booth screens: stats cascade in left to right, each counter spinning from zero to its real value while an engraved divider draws in behind it. Point-in-time stats (live site, July 2026) — refresh before posting.

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WORK SUITE · PROOF
01 / WHAT GROWERS SAY
“
RESTOCK™ gives me far more visibility
and ability to improve operations
across the board.”
JASON WELK · BELL NURSERY
04 / REPLENISH · RESTOCK™
02 / THE FOOTPRINT
M+
DAILY INVENTORY DATA POINTS TRACKED
,000+
RETAIL LOCATIONS SERVED
ONE DATA LAYER · ITEMS · CUSTOMERS · STORES · LOTS · INVENTORY · ORDERS · PRICING · EDI
POINT-IN-TIME · AS OF JULY 2026
03 / THE CADENCE
We ship every day.
we move fast on fixes, carefully on your core workflow.
SHIPPED TO PRODUCTION
SILVERFERN.COM

DYN-FAC

How We Build, Moving

Dial-UP pieces: the pipeline pulses, the gates pass a change, the curve climbs.

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THE AI FACTORY People own the call at the gates that matter. Watch one change ride the line from request to deploy. AI writes the draft; a person owns every change before it reaches your operation. We move fast on fixes, carefully on your core workflow. the grower’s operating system CHANGE PIPELINE LIVE one change · request to deploy CHG-1184 · availability rounding fix requested 06:12 · riding the line now DRAFTED AND REVIEWED BY AI PEOPLE OWN THE CALL REQUEST PLAN BUILD REVIEW CODE SIGN-OFF SHIP SIGN-OFF DEPLOY drafted by AI · reviewed by AI · signed off by people shipped daily

The pipeline pulses

Dial-UP factory loop for the press page, leadership decks, and careers collateral: a change-pulse rides the drawn request-to-deploy line, waits for a gold human sign-off at the two gates, and lands as a ship tick as the next pulse enters. Seamless 9s loop; panel contents are drawn chrome with synthetic demo data — no stats, no customer references.

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ADOPTION → SHARE OF THE LIFECYCLE AI RUNS → most companies AI ASSISTS IN THE EDITOR SILVER FERN the whole path from request to deploy, automated. PEOPLE SIGN OFF AT THE KEY GATES FIG. 02 · THE ADOPTION CURVE THE AI FACTORY Up the adoption curve. Where a company sits on this curve is a choice. Most settle where AI assists in the editor. We kept climbing.

Up the adoption curve

Factory-story motion card for the leadership channel: press pages, investor and all-hands decks, LinkedIn video. The adoption curve draws in, a marker settles mid-curve where most companies stop, and the koru dot climbs on to the gold ring at the top, arriving with the caption. Qualitative by design — no stats to refresh.

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Silver Fern · The AI Factory

Models are commodity. The harness is ours.

The pipeline is the asset: tests, code review, and a person signing off at every key gate. What sits in the socket is interchangeable. When a better model ships, we slot it in and keep moving.

AI writes the draft; a person owns every change before it reaches your operation.

™

Models slot into the harness

Leadership and press explainer for the AI-factory story: decks, the site factory section, motion posts. The delivery harness (draft, tests, review, human gate, ship) stays fully drawn and never moves while commodity model blocks hot-swap twice through the socket beneath it, settling on the newest unit. No provider names, no stats; evergreen.

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01 · 20,000+ AUTOMATED TESTS 02 · AUTOMATED GATES 03 · HUMAN SIGN-OFF A CHANGE PRODUCTION THE AI FACTORY · HOW A CHANGE SHIPS Every change clears three gates on its way to production. More than 20,000 automated tests are the outer gate, not the whole system. Automated gates read every line on the way in, and sign-off at the center is human. AI writes the draft; a person owns every change before it reaches your operation. POINT-IN-TIME · TESTS AS OF JULY 2026

Through the gates

Factory-story explainer for leadership decks, press pages, and the engineering section of the site: one change travels the gated path — 20,000+ automated tests, automated gates, human sign-off — each ring stamping a check as it clears, landing at production center. Tests framed as one gate of the system, with the sanctioned human-gate line in copy. Point-in-time test count (July 2026); refresh at post.

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POINT-IN-TIME · AS OF JULY 2026
THE AI FACTORY
year-over-year throughput
on production-hardened code
EVERY LINE WRITTEN BY AI · REVIEWED BY AI · PEOPLE SIGN OFF AT THE KEY GATES

~50× odometer

Dial-up factory stat for leadership decks, press moments, and factory-story screens: a mechanical counter spins from zero, accelerates, and brakes into the real ~50× year-over-year throughput figure — tick strips scroll one tick per unit and land on the gold read line. Point-in-time stat (as of July 2026) — refresh before posting.

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PRODUCTION CODE SHIPPED
We shipped more production code
in 12 days than in all of 2025.
POINT-IN-TIME · AS OF JULY 2026

12 days vs 2025

Factory-lane proof card for leadership decks, press kits, and factory social: the ALL OF 2025 bar grinds upward linearly for the full seven seconds while the 12 DAYS bar hits the same height in under a second and waits — the wait is the message. Point-in-time claim (July 2026); never pair with the 50× throughput stat on the same artifact.

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The AI Factory · Human Gate

A person ownsthe call.

AI writes the draft; a person owns every change before it reaches your operation.

DRAFT → HUMAN REVIEW → SIGN-OFF → LIVE
™
AI Draft Human Gate Your Operation
Drafted change#4128
Pick-ticket rounding fix
AI-drafted
SignedHuman review

A person owns the call

Factory-story hero for the marketing site, leadership decks, and press pages: the human-gate moment as product theater — an AI-drafted change decelerates to the gate, holds for a deliberate beat while a person reviews, takes the sign-off stamp, and only then continues into the operation. The change card is synthetic demo data; the sub line is the locked human-gate positioning sentence.

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ENGINEERING AT SILVER FERN

We ship
every day.

Every release clears more than 20,000 automated tests before it goes out.

test count as of July 2026

™

The daily streak

Looping ship-streak band for careers pages, factory story decks, and press-kit headers. One tick lands per beat at the gold TODAY marker while a faint "all tests green" check blips with each landing; taller ticks mark week starts and the rail scrolls exactly one week per 8s seamless loop. Test-count line is point-in-time (as of July 2026) — refresh at post.

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THE AI FACTORYSHIPPING DAILY

The whole team
builds.

Specs come from every desk at Silver Fern, not just engineering. AI writes the draft; a person owns every change before it reaches our clients’ operations. We move fast on fixes, carefully on the workflows our clients depend on.

more than 20,000 automated tests today, up from about 1,300 a year agoAS OF JULY 2026
ENGINEERING
OPS
FINANCE
SALES
LEADERSHIP
HUMAN GATE
ENGfix: EDI ack retry OPSfeat: bay pick path FINfeat: invoice aging SALESfeat: demo seed data LEADfeat: season summary ENG OPS FIN SALES LEAD
TO OUR CLIENTS
THE AI FACTORY · SILVERFERN.COM

The whole team builds

Motion card for the AI-factory story on LinkedIn, press pages, and the marketing site: commit chips from five role lanes merge through the human gate onto one shipping rail and land as merged commits. Commit messages are synthetic demo data; the automated-tests line is point-in-time (as of July 2026), refresh at post.

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Silver Fern · Factory Series
Issue
00
27
14
08
{NN}

How We Build

A running series from inside the Silver Fern AI factory.

™ silverfern.com

DYN-WEB

Website Motion Comps

Section comps for the new site with its motion vocabulary — typing hero, marquee, count-up band.

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For the people who grow things.

Software that moves at the speed of your season.

Set up my demo

Hero types itself

Website hero comp in motion — the live marketing site's actual opening move for design review, booth loop screens, and site-launch social teasers. Nav chrome settles, the headline finishes typing itself with the hero caret, and the spring CTA lands; evergreen, no stats.

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Running
operations at

Work Suite · the grower’s operating system

Running-at marquee

Social-proof band for silverfern.com page headers and web embeds. A static “Running operations at” lead-in feeds a seamless 9s logo-slot marquee — text tiles for the three cleared customer names (Bonnie Plants · Bell Nursery · Green Legacy) drifting among softly-breathing empty placeholder frames; drop in real cleared logo art per slot before use, never invented marks.

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POINT-IN-TIME · AS OF JULY 2026

Stats band counts up

Website stat band in the corporate light-silver register: the five live counters spin up left to right as if scrolled into view, and engraved dividers draw in behind them. Point-in-time stats (live site, July 2026); refresh before publishing.

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Work Suite · One Platform

Everything your season runs on.

Four workstreams plus Portal, Mobile Apps, and Fernie. Every module reads and writes the same record.

™
01 / Plan FORECAST™ Turn sell-through into the crop plan.
02 / Grow PRODUCE™ Turn the plan into lots, space, and labor.
03 / Ship FULFILL™ Turn orders into scans, invoices, and EDI.
04 / Replenish RESTOCK™ Turn store sales into replenishment orders.
+ / Share PORTAL Live availability and orders for your customers.
+ / Scan MOBILE APPS Scans and counts from anywhere in your operation.
+ / Ask FERNIE Plain-language answers from your own data.
Items · Customers · Stores · Lots · Inventory · Orders · Pricing · EDI

Module cards hover

Marketing-site nav row demo for web and demo decks: a ghost cursor travels the seven product tiles (the four workstream modules plus Portal, Mobile Apps, and Fernie) and each tile lifts with a spring underline as the cursor passes. Seamless 10s loop in drawn brand chrome; no stats, no customer data.

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Grower proof · Work Suite

RESTOCK™ gives me far more visibility and ability to improve operations across the board.

Jason Welk · Bell NurseryRESTOCK™

Green Legacy runs the season on PRODUCE™, turning the crop plan into lots, space, and labor on one screen.

Green LegacyPRODUCE™

Testimonials cycle

Client-proof band for silverfern.com section breaks and web embeds. A constant gold quote mark anchors a seamless 12s cycle: the exact Jason Welk RESTOCK™ quote holds five seconds, hands off to a qualitative Green Legacy PRODUCE™ proof line (a proof statement, not a personal quote; swap in a cleared quote when one exists), then returns to Welk. Sequential fades keep every frame single-voiced and legible.

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Let’s put time
on the calendar.

You leave with a plan, not a pitch.

Schedule a meeting silverfern.com

CTA shimmer

Site-wide closing CTA band for silverfern.com pages and web embeds. Everything holds still — headline, koru corner bleed — while one restrained matte sheen crosses the spring “Schedule a meeting” button once per 7s cycle (narrow band, no glow). Seamless loop; sheen rests off-button at the loop boundary.

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™ WORK SUITE · ONE DATA LAYER
FROM SPREADSHEETS TO ONE RECORD

Retire the
spreadsheet sprawl.

Five copies of the same workbook, and nobody sure which count is right. Work Suite keeps your items, lots, orders, and inventory on one record, so the number you promise a store is the number in the greenhouse.

SET UP MY DEMO Cultivate ’26 · Booth #1907

Items · Customers · Stores · Lots · Inventory · Orders · Pricing · EDI

every module reads and writes the same record

BEFORE · SPREADSHEETS AFTER · WORK SUITE
orders-master-COPY(2).xlsxAutoSave: OFF
A
B
C
D
E
F
1
ITEM
COUNT · Sheet1
COUNT · COPY (2)
BAY
STATUS
2
Gerbera Daisy 6 in
1,040
980
4
recount?
3
Petunia Hanging 10 in
615
615
7
ok
4
Coleus Flat 48 ct
#REF!
812
2
see COPY (3)
5
Hosta 1 gal
430
#VALUE!
9
??
6
Gerbera Daisy 6 in
1,112
—
4
duplicate??
7
Marigold 4 in
2,300
2,150
5
which one
8
Lavender 8 in
104
104
3
ok
9
Tomato 4 pk
1,485
#REF!
6
ask Dana
10
Fern 6 in Hanging
760
740
1
11
Pansy Flat 36 ct
#REF!
1,020
8
12
TOTAL
#REF!
#REF!
13
Which count is right?
orders-masterorders-master-COPYCOPY (2)FINAL_v7Sheet1 (recovered)+
AVAILABILITY · TODAYLIVE

Gerbera Daisy 6 in · Bay 4

1,040

UNITS AVAILABLE TO PROMISE

updated with every scan and order

Drag the line to compare.

Compare section

Full-width site section comp for silverfern.com — “Retire the spreadsheet sprawl.” heading, support copy, and the shared before/after compare block (dyn-prod-12 pattern): drag the pure-CSS range divider between spreadsheet sprawl and the live Work Suite availability panel; one-time attract nudge on load, then the section sits. Demo rows are synthetic generic plant items — no customer data, no real counts.

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the grower’s operating system.

silverfern.com · 2026

Footer seam

Site-footer comp for silverfern.com pages and web embeds. The spring seam draws across the top edge, the stacked lockup rises, “the grower’s operating system.” settles beneath it, and silverfern.com · 2026 fades in last over a quiet moss field with a static koru corner bleed; fully settled by ~3.5s, then holds.

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404 — page not found

This bed is empty.

The page you’re looking for isn’t planted at this address.

Back to the greenhouse →

404 — this bed is empty

The marketing site’s 404 page in motion — the headline settles, then the koru sprouts from plot 404 on the soil line (drawn up from the root) and the greenhouse link rises. Evergreen web comp for the site build and error-page design review; no stats.

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ABOUT
LEADERSHIP

An AI factory
run by people who
know the greenhouse.

Leadership rises

About-page leadership band for the marketing site: the four monogram medallions rise in their two lanes — Adam van Wingerden (CEO) + Kevin Short (COO) under AI factory & operating, then Stephen van Wingerden (CIO) + John Beauford (CTO) under industry & grower expertise — each pair landing on a caption rule that draws in beneath it; fully settled by 3s.

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Work Suite · Four Workstreams

Run the season end to end.

01/ Plan

FORECAST™

Turn sell-through into the crop plan.

02/ Grow

PRODUCE™

Turn the plan into lots, space, and labor.

03/ Ship

FULFILL™

Turn orders into scans, invoices, and EDI.

04/ Replenish

RESTOCK™

Turn store sales into replenishment orders.

One Data Layer Items · Customers · Stores · Lots · Inventory · Orders · Pricing · EDI

every module reads and writes the same record

Four workstreams cascade

Website section comp in motion for the four-workstreams block: the numbered cards post in sequence (01 Plan through 04 Replenish), each module-color accent draws as its card lands, then the ONE DATA LAYER band draws beneath and connects all four. For design review, site-launch teasers, and booth loop screens; evergreen, no stats.

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Motion spec · silverfern.com

How the homepage
scroll moves.

Three site panels on one slow pan. The background layers drift slower than the copy, and the loop returns to the top without a cut.

01
HeroHeadline and the demo CTA.
02
CompareScheduled releases vs. a daily ship cadence.
03
ProofData points, locations, units ordered.
motion storyboard · 12s seamless loop · bg layers at 0.74× scroll speed
silverfern.com
01 / HERO Work Suite · the grower’s operating system

Software that moves
at the speed of
your season.

Built for the people who grow things.

Set up my demo
02 / COMPARE

Release cadence, side by side.

Typical ERP

Scheduled releases, set months out.

Silver Fern

We ship every day.

we move fast on fixes, carefully on your core workflow.

03 / PROOF
98M+daily inventory data points tracked
36,000+retail locations served
16.8M+plant units ordered
One data layer Items · Customers · Stores · Lots · Inventory · Orders · Pricing · EDI every module reads and writes the same record
01 / HERO Work Suite · the grower’s operating system

Software that moves
at the speed of
your season.

Built for the people who grow things.

Set up my demo

DYN-SOC

Social Motion Templates

Fill-in motion systems for company LinkedIn, events, and the newsletter.

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Silver Fern · Weekly Ship Log

What weshipped.

A weekly note on what changed in Work Suite. We move fast on fixes, carefully on your core workflow.

FORECAST™ · PRODUCE™ · FULFILL™ · RESTOCK™ · Portal · Mobile Apps · Fernie
™
Ship Log · Work Suite {date-range}
  • 01{shipped item 1}{module}
  • 02{shipped item 2}{module}
  • 03{shipped item 3}{module}
template · braced slots take real shipped items only · dot follows module color

What we shipped — cascade

Weekly LinkedIn/social template (1200×627). Masthead settles, three ship-log rows cascade in with module-color dots, and the {date-range} chip lands last. Braced slots are placeholders — fill only with real shipped items, set each dot and {module} tag to the matching module color, and replace {date-range} before posting.

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Work Suite release · {date}

{felt-benefit hook}

{module}
{ product visual }
screen capture or product photo · full bleed
™
REL template · 1200 × 627 · reserve for large releases

Release reveal

Social release-announcement template for LinkedIn and X. The felt-benefit hook rises into the headline slot, the framed product-visual placeholder wipes open beneath it, and the module chip settles in last. Every {curly} slot is a visible placeholder: write the hook in plain grower terms, drop a real screen or photo into the frame, and set the chip to FORECAST™, PRODUCE™, FULFILL™, or RESTOCK™ before export. Reserved for large releases only.

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SOCIAL SQUARE · STAT TEMPLATE
{LABEL}
TEMPLATE · {stat} MUST BE AN APPROVED STAT · {label} ITS EXACT LABEL
NEVER INVENT, ROUND DIFFERENTLY, OR FUSE NUMBERS

Stat pulse square

Square stat template for social feeds: six odometer reels spin dimmed placeholder digits and land left-to-right on the braced {stat} mark, with the {label} slot beneath and a gold rule drawing at the spin's pace. Template only — fill {stat} and {label} strictly from the approved stats register (exact forms and labels) before any post.

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COME SEE US AT
{EVENT NAME}
{MONTH 00–00}
{VENUE · CITY, ST}
{BOOTH 0000}
{#EVENTTAG}
™
SILVERFERN.COM

Event klok template

Drop-in event announcement template for organic social, series-consistent with the Cultivate kit: the veiling-klok ring lights clockwise from the gold marker, the {EVENT NAME} / {MONTH 00–00} / {VENUE · CITY, ST} slots settle in sequence, and the gold {BOOTH 0000} pill lands last. All braced slots are template placeholders — fill with the real event facts before posting; no live stats appear.

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CLIENT VOICE · BELL NURSERY “ RESTOCK™ gives me far more visibility and ability to improve operations across the board. JASON WELK · BELL NURSERY the grower's operating system silverfern.com

Quote draws in

Social quote template: the gold open-quote lands, the {quote} slot reveals by line-curtain, and the {name · role} rule draws in. Shown filled with the verbatim, cleared Jason Welk · Bell Nursery quote; swap in only verbatim, marketing-cleared quotes, kept unquantified. Settles by 4s and sits through 6s.

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Field Notes ISSUE · {date} PROPOSED Field Notes BUILT FOR THE PEOPLE WHO GROW THINGS

Newsletter masthead shimmer

Proposed masthead lockup for the Silver Fern weekly email newsletter — marked PROPOSED pending name approval; {date} is a template placeholder set at send. Seamless 8s loop: one restrained cream sheen crosses the title glyphs, the date slot breathes softly, wordmark stays static.

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™
FROM THE FIELD · SILVER FERN BLOG

Software that moves at the speed of your season.

{author} — {role}
{date} · {n} min read

Blog hero rises

Blog header template matching the /hmb blog_hero hierarchy (1600×900): the eyebrow fades on, the PT Serif headline rises line by line, and the byline slot settles under a drawn rule while the koru corner bleed holds constant. Headline shown with the cleared live-site line; swap the eyebrow, headline, and {author}/{role}/{date}/{n} byline placeholders at post.

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A · event name
B · days remaining
C · call to action
DAYS TO {EVENT}
{CTA}
{#hashtag}
{DATE} · {VENUE}

DYN-YMM

YMM / Benchmarking — EMBARGOED

Internal motion drafts only. Full public HOLD per the gated-facts register.

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BENCHMARK REPORT · CHART LANGUAGE STUDY

DRAFT · Nº 01

Where your operation sits
inside the band.

Chart language for the grower benchmark report: a peer band drawn from {n} operations, the median line, and one marker for your operation. All axes are synthetic; every figure stays a braced placeholder until the data clears review.

™

chart-language study · all values placeholder

{v4} {v3} {v2} {v1} {v0} {t1} {t2} {t3} {t4} {t5} {t6} {t7} {t8} {season timeline} {metric} · {unit} P75 P50 P25 YOUR OPERATION {value} · {unit}

Percentile band draws

Embargoed internal draft for the grower benchmark report (16:9): the P25–P75 peer band draws across synthetic axes, then the your-operation marker rises from the axis into its place in the band. Every value is a braced placeholder — no real numbers, no deal terms. Internal only; do not publish or excerpt.

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BENCHMARKING · CONCEPT DRAFT

Know where
you stand.

Your operation, beside growers like you.

one dot = one grower · illustrative YOUR OPERATION
YMM CONCEPT · 02

Know where you stand

EMBARGOED internal concept draft for the YMM benchmarking direction — leadership review only, never publish while the YMM hold stands. Scattered specimen dots settle into a peer distribution; one lifts spring-green as "your operation." The distribution is illustrative concept art, not data. Public framing, if ever cleared, stays "technology partner / powered by Silver Fern."

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YMM LOCKUP STUDY · ATTRIBUTION BEHAVIOR · TECHNOLOGY-PARTNER FRAMING
FORM A · STANDALONE
FORM B · ATTRIBUTED

Powered-by crossfade

EMBARGOED lockup study for internal brand review only; never publish. The YOUR MARKET METRICS wordmark holds fully set through the entire loop while the piece breathes between its standalone form and the attributed form: a fern rule draws open, the powered-by Silver Fern lockup rises in beneath, then recedes. Technology-partner framing only. Seamless 8s loop for the internal YMM identity deck.

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INTERNAL — EMBARGOED · DO NOT PUBLISH ™ BENCHMARK SERIES · PLATE IV GROWER BENCHMARK PROGRAM Grower Benchmark Report {year}. See where your sell-through stands, store by store. 100 90 80 70 60 50 40 30 20 10 BENCHMARKED ACROSS 5 SEASONS OF SELL-THROUGH DATA 36,000+ RETAIL LOCATIONS SERVED PUBLISHED BY {YMM} EDITION {year} POWERED BY INTERNAL DRAFT · NOT FOR DISTRIBUTION