The Creative Artifact Library Vol. 1

269 artifacts · 27 collections · July 2026

Every piece was generated on the sf-marketing engine substrate and individually cleared by an independent brand + embargo gate (approved stats only · gated-facts register · taste rules). Chips mark clearance: SHIP-READY is publishable, INTERNAL never leaves the company, EMBARGOED is a watermarked draft under the YMM hold. Every artifact is a crisp inline SVG — right-click → inspect to lift the vector, or ask Claude to export any piece to PNG/PDF at print scale.

BRAND

Brand System

Editorial lockups, koru studies, and the specimen plates that define the look.

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SILVERFERN.COM AI-NATIVE ERP the grower’s operating system. AI writes the draft; a person owns every change before it reaches your operation.

Editorial lockup — dark field

The locked booth language as a master hero card for slides, social heroes, and booth screens. The phrase stays lowercase and never carries a trademark; reuse this exact Montserrat 200-over-900 treatment only where a brief calls for it.

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EDITORIAL LOCKUP  ·  PLATE No. 02 AI-NATIVE ERP the grower’s operating system. AI writes the draft; a person owns every change before it reaches your operation. CREAM REGISTER · MONTSERRAT 200 OVER 900 · RICH SOIL INK

Editorial lockup — cream register

The locked booth-backdrop headline treatment carried onto the warm cream print register: slate kicker, fern rule, Rich Soil headline with the descriptor lowercase and never trademarked. Use on light-field print collateral, event one-pagers, and heritage website blocks.

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BRAND PLATE NO. 03 · KORU HALFTONE Built for the people who grow things. TWO-COLOUR RISO · SPRING OVER FERN the grower's operating system silverfern.com

Koru halftone hero

Brand hero for deck covers, web headers, and organic social: the halftone dot screen itself resolves into the sprite koru, printed as two riso plates slightly off register on the dark fern field. Pure vector, so it scales from avatar to booth print.

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PL. 01 TWO-COLOUR RISOGRAPH PRINT Built for the people who grow things. Silver Fern — Columbus, Ohio, 2026 FERN GREEN + GOLD · TWO PASSES OPEN EDITION · COLUMBUS, OHIO

Riso two-colour koru print

Heritage print-register brand poster for office and event print, or an unbranded-channel social drop. Colophon marks it as an open edition; number the line by hand if a run is limited.

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PLATE No. V BRAND COLOUR REGISTER · CORE PALETTE OF FIVE The core colours of the grower’s operating system. Fig. 1. Fig. 2. Fig. 3. Fig. 4. Fig. 5. Rich Soil Fern Spring Green Stirling Silver Light Silver HEX #3F4948 HEX #69936C HEX #A1DBA6 HEX #B3B3B3 HEX #F2F2F2 for text & dark grounds for accents & brand marks for calls to action for quiet, subtle elements for light backgrounds The grower-software company that moves at the speed of your season. SPECIMEN PLATE · FIVE CORE COLOURS SILVERFERN.COM

Brand colour specimen plate

Ship-ready brand reference presenting the five core corporate colours as a seed-catalog specimen plate. For brand onboarding decks, internal style pages, and print-vendor handoff; the hex values are the locked brand-guideline specs (ink matching to be confirmed with the print vendor).

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PLATE No. 06 TYPE SPECIMEN · CREAM REGISTER PT Serif × Montserrat 01 · PT SERIF · THE HEADLINE VOICE Built for the people who grow things. ABCDEFGHIJKLMNOPQRSTUVWXYZ CAPS · 400 abcdefghijklmnopqrstuvwxyz LOWERCASE · 400 abcdefghijklmnopqrstuvwxyz ITALIC · 400 1234567890 & .,;:!? FIGURES & POINTS Headlines are set in PT Serif, 400 or 700. The italic is reserved for a complete standalone line, never a mid-sentence switch. 02 · MONTSERRAT · THE WORKING SANS SEASON ±0 · BODY SEASON +0.06EM · SUBHEADS SEASON +0.125EM · EYEBROWS SEASON +0.25EM · DISPLAY WEIGHTS · 300 TO 900 Season Season Season Season 300 500 700 900 Module names: all caps, SemiBold, +0.125em. The sans never takes the headline. 03 · THE PAIRING IN USE 02 / Grow — PRODUCE™ Turn the plan into lots, space, and labor. CULTIVATE26 · BOOTH #1907 You leave with a plan, not a pitch. EYEBROW SET IN MONTSERRAT · HEADLINE SET IN PT SERIF SILVER FERN BRAND DEPT · SPECIMEN PLATE No. 06 · PT SERIF 400 / 700 / ITALIC · MONTSERRAT 200–900

Type specimen — PT Serif × Montserrat

Printers' specimen plate for the house type pairing: internal brand reference for designers and print vendors, suitable for the brand book or a studio wall print. All sample lines are locked live-site copy.

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SILVER FERN · BRAND SYSTEM Every section needs a seam. Three sanctioned rules for decks and web. Pick one per page by weight. Never stack them. 01  SEAM RULE SECTION BREAKS · SCREEN + DECK 02  ENGRAVED DOUBLE CHAPTER ENDS · PRINT REGISTER 03  KORU TERMINAL DOCUMENT CLOSE · ONE PER PIECE PL. 07

Spring seam divider set

Reusable section-divider system for decks and web pages on the dark fern field: the spring seam for everyday section breaks, the engraved double with the gold period for chapter ends, and the koru terminal to close a document. One divider per page; the koru terminal appears once per piece.

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Software that moves at the speed of your season. Built for the people who grow things.

LinkedIn company banner

Company-page cover (1584×396) for the Silver Fern LinkedIn profile. Safe-zone aware: the left 400px carries only the tonal koru bleed where the page avatar overlaps, with all type set to the right of it.

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HERBARIUM · SILVER FERN PL. IX THE UNFURLING FROND Cyathea dealbata (G.Forst.) Sw. · the silver fern COLLECTION LABEL No. 09 ORIGIN Aotearoa New Zealand HABIT Evergreen, unfurling all season NOTE Collected and pressed the same day. PRINTED IN GREEN & GOLD ON CREAM STOCK

Field-specimen plate — Cyathea dealbata

Heritage-print brand poster presenting the koru as a mounted herbarium specimen of the silver fern itself. For office and booth walls, print collateral, and evergreen social; no point-in-time stats, ships as-is.

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Software that moves at the speed of your season. the grower’s operating system

HERITAGE

Heritage Signature Series

The collectible art layer — halftone koru, botanical plates, the Columbus exposition poster.

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PL. I Cyathea dealbata · the silver fern Built for the people who grow things. FAM. CYATHEACEAE · ORD. CYATHEALES

Halftone koru poster

Signature heritage art print for gallery walls, booth decor, and premium print giveaways. The dot screen resolves to the exact brand koru; sized for 3:4 production printing.

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PL. 02 SEED CATALOGUE · HERITAGE PLATE SERIES fig. 1 · flowering spike fig. 2 · foliage engraved from a field specimen · hand-pressed in fern green Lavandula angustifolia 'MUNSTEAD' · ENGLISH LAVENDER COLLECTION LABEL EX HORTO HABIT Compact mound; grey-green foliage ZONE USDA 5–9, full sun NOTE Comes true from seed; drawn from life Built for the people who grow things.

Specimen plate — Lavandula

Heritage seed-catalogue plate for the print register: booth wall art, leave-behind inserts, and social carousels. Botanical copy is set for Lavandula angustifolia 'Munstead'; swap the plate number and label block to extend the series.

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SILVER FERN · SEED & SPECIMEN CATALOGUE PL. 03 a. fig. a · floret, enlarged Begonia semperflorens. THE WAX BEGONIA COLLECTION LABEL BEGONIACEAE HABIT compact evergreen mound ZONE tender, grown as an annual NOTE blooms sun or shade, spring to frost SHIPS IN BEDDING FLATS SEASON MMXXVI THE GROWER'S COLLECTION TWO-COLOUR LETTERPRESS PRINTED FOR THE TRADE PLATE III · BEGONIA

Specimen plate — Begonia

PL. 03 in the Grower's Collection specimen series; pairs with PL. 02 (Lavandula) as a collectible set. Print poster or booth handout in the heritage register; also crops clean for a social heritage drop.

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DE BLOEMENVEILING Software that moves at the speed of your season. 100 90 80 70 60 50 40 30 20 10 DE VEILINGKLOK THE DESCENDING-PRICE AUCTION CLOCK · AALSMEER COLUMBUS · JULY 11–14 · BOOTH 1907 CULTIVATE '26 · GREATER COLUMBUS CONVENTION CENTER · SILVERFERN.COM/BOOTH

Exposition poster — Columbus 2026

Collectible show poster in the Dutch-exposition lineage for Cultivate '26: booth-side print and pre-show teaser posts. Dates and Booth 1907 are locked from the live /booth page; export from vector for print.

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SILVER FERN · BRAND PRODUCTION ART PLATE No. 01 · THE KORU The koru holds its shape at every size we print. Reproduction sizes, registration, and clear space for the Silver Fern koru. REPRODUCTION SIZES CLEAR SPACE 48 mm 256 px 30 mm 160 px 18 mm 96 px 12 mm 64 px 7.5 mm 40 px MINIMUM ¼x x CLEAR SPACE = ¼ × MARK HEIGHT HELD ON ALL FOUR SIDES 01 MASTER ARTWORK Reproduce from this sheet's digital master. Never redraw or trace the frond. 02 MINIMUM SIZE Below 7.5 mm the frond fills in on press. Set the wordmark alone instead. FERN PLATE · INK DENSITY 100 80 60 40 20 SHEET 1 OF 1 · CREAM STOCK · SILVERFERN.COM

Koru crop-mark sheet

Production-art reference for print vendors and internal design: approved koru reproduction sizes, registration targets, and clear-space rules on one press sheet. Ship alongside the vector master in every brand-kit handoff.

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HERITAGE PLATE · HER-06 cream register / real photography only PHOTO COMMISSION · ART DIRECTION BOARD Shoot the greenhouse at 6am. While the fog is still on the benches. A drawn greenhouse looks like every other drawn greenhouse. Real photographs of the grower’s world at first light are the one asset nobody else can copy. They will run on booth backdrops, web heroes, and the proof wall. MOOD unposed · pre-dawn · worked-in cold air · wet concrete · no staging PHOTOGRAPHER ______________________ MORNINGS three, pre-dawn · week of ______ SITE grower site · consent on file the grower’s operating system · silverfern.com 01 photograph to come 4:5 01 / HANDS IN SOIL close. dirt under the nails. 02 photograph to come 16:9 02 / FOG OVER BENCHES wide, from the door, before the lights come on. 03 photograph to come 3:2 03 / FIRST CART OUT loading dock, just after six. motion is fine. 04 photograph to come 4:3 04 / THE SCAN GUN in the hand that uses it, mid-shift.

POSITIONING

Positioning & Market

The speed-of-your-season story: heroes, the category spine, the veiling-klok, honest contrast.

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the grower’s operating system Software that moves at the speed of your season. We move fast on fixes, carefully on your core workflow. THE GROWER’S YEAR · MARKED IN DAYS WE SHIP EVERY DAY JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Season-speed hero — dark

Flagship positioning hero for the dark fern field: website hero band, deck opener, or large-format print. Evergreen copy with no point-in-time stats; the ruler marks the grower’s year in days with a single gold tick at July.

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™ PRINTED FOR GROWERS · PLATE No. II BUILT FOR THE PEOPLE WHO GROW THINGS Software that moves at the speed of your season. Fig. 1 · Cyathea dealbata · the silver fern We move fast on fixes, carefully on your core workflow. SILVERFERN.COM the grower's operating system NEXT-GEN CLOUD · 40+ YEARS INDUSTRY EXPERIENCE

Season-speed hero — cream

Heritage-print hero for the positioning line in the warm cream register: website hero blocks, eSend headers, or a deck opener. Evergreen copy — no point-in-time stats to refresh.

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the grower’s operating system POSITIONING · THE CATEGORY STORY IN FOUR BEATS The case for season-speed software. 01 THE SQUEEZE Your operation is squeezed like never before: labor, freight, and retail programs that shift weekly. 02 THE SCHEDULE Legacy vendors do ship. Their releases are scheduled months in advance, so what you report in April waits. 03 THE TURN Continuous, grower-shaped software: heard in days, shipped daily, moving at the speed of the grow cycle. We move fast on fixes, carefully on your core workflow. 04 THE GROWER You, with software that finally keeps up: one record across your operation, and fixes that arrive in days. The grower-software company that moves at the speed of your season. SILVERFERN.COM

Category spine panel

Vertical positioning panel for decks, print one-pagers, and the booth story wall: the category narrative in four numbered beats down a single spine, resolving into the Silver Fern mark. Evergreen copy with no point-in-time stats.

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PL. IV ANNO MMXXVI ™ DE BLOEMENVEILING 100 90 80 70 60 50 40 30 20 10 DE VEILINGKLOK AALSMEER · THE DUTCH FLOWER AUCTION Software that moves at the speed of your season. we move fast on fixes, carefully on your core workflow. SILVER FERN the grower’s operating system silverfern.com

Veiling-klok poster

Brand-positioning poster for print, booth walls, and office environments: the Dutch flower-auction descending clock reads as the speed of your season, on the deep fern field. No point-in-time stats; safe to reprint as-is.

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™ FOUR WORKSTREAMS · ONE DATA LAYER THE GROWER YEAR Built for the people who grow things. 01 / PLAN FORECAST™ WINTER 02 / GROW PRODUCE™ SPRING 03 / SHIP FULFILL™ PEAK 04 / REPLENISH RESTOCK™ SELL-THROUGH One record, all four seasons. SILVERFERN.COM the grower’s operating system WORK SUITE

The grower year wheel

Square positioning card for social feeds, booth screens, and deck section breaks: the grower year as one wheel, each workstream arc turning around the same record. Evergreen copy — no point-in-time stats to refresh.

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Two release cadences, drawn to the same year. We move fast on fixes, carefully on your core workflow. A RELEASE CALENDAR SET MONTHS OUT MONTHS APART WORK SUITE · SHIPPING DAILY JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Plenty of good grower software ships on a release calendar set months out. Work Suite ships every day, so what you report is heard in days, not next year. the grower’s operating system

Cadence contrast graphic

Honest-contrast positioning graphic for decks, the website cadence section, and sales follow-ups: a scheduled release calendar and Work Suite’s daily shipping drawn on the same one-year scale. Evergreen copy with no point-in-time stats.

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SILVERFERN.COM Heard in days, not next year. You ask, we ship, and the season doesn’t wait. We move fast on fixes, carefully on your core workflow.

Heard in days card

Positioning card for LinkedIn posts and email headers, leading with responsiveness and carrying the stability counter on the same frame. Type-led with no stats, so nothing to refresh at post time.

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the grower’s operating system INDUSTRY DYNAMICS · THE THIN-MARGIN REALITY Your whole year balances on a line this thin. WEATHER 01 one late frost rewrites the spring LABOR 02 every crew hour costs more this year RETAIL PROGRAMS 03 sell-through decides what you get paid THE MARGIN what the whole season leaves behind FREIGHT 04 racks and miles take their cut first SHRINK 05 what doesn’t sell still had to be grown Built for the people who grow things. PLATE No. 08

Margin-squeeze panel

Industry-dynamics positioning panel for decks, the website story section, or print one-pagers: the operator’s margin drawn as one thin line, with the season’s five pressures pressing on it from both sides. Deliberately qualitative; no stats to refresh.

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POSITIONING · Nº 09 WHAT WE LEAD WITH Responsiveness. 01 Heard in days, not next year. 02 We ship every day. 03 We move fast on fixes, carefully on your core workflow. The grower-software company that moves at the speed of your season. SILVERFERN.COM

Responsiveness manifesto

Words-only positioning poster stating the responsiveness lead, for internal walls, deck openers, and the brand book. Ship-ready as a print poster or a 3:4 social crop.

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SILVER FERN · POSITIONING PLATE NO. 10 we move fast on fixes, carefully on your core workflow. The grower-software company that moves at the speed of your season. ™

Stability counter card

Runs alongside any speed claim, carrying the sanctioned stability sentence as the hero on the dark fern field. Sized for LinkedIn (1200x627) and deck section breaks; no point-in-time stats to refresh.

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MERGER RECORD · FEBRUARY 2025 NEXT-GENERATION CLOUD Silver Fern 40+ YEARS OF INDUSTRY EXPERIENCE Advanced Grower Solutions & One company. Built for the people who grow things. SILVERFERN.COM ™ the grower’s operating system

Merger heritage card

Heritage-print certificate of the merger fact: Silver Fern + Advanced Grower Solutions (February 2025), two engraved columns joining into one rule. LinkedIn / eSend share card or about-page block; evergreen copy with no point-in-time stats to refresh.

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FIELD SPECIMEN · PLATE No. 12 GROWERS · IGCs · CONTROLLED-ENVIRONMENT AG Built for the people who grow things. Software for your operation, shaped season after season by the people who use it. SPECIMEN Cyathea dealbata COMMON Silver Fern HABIT ships every day, in step with your season NOTE we move fast on fixes, carefully on your core workflow. the grower’s operating system silverfern.com

CULTIVATE

Cultivate '26 Event Kit

Booth 1907 · Greater Columbus Convention Center · July 11–14, 2026.

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™ Cultivate’26 #Cultivate26 See the grower’s operating system at Cultivate. Fifteen minutes at Booth 1907 and you’ll see your whole season on one screen. WHERE Greater Columbus Convention Center WHEN July 11–14, 2026 BOOTH #1907 silverfern.com/booth

Booth invite — landscape

LinkedIn feed invite (1200×627) announcing Silver Fern at Cultivate’26, Booth #1907. Post to the company page in the run-up to the show; pairs with the silverfern.com/booth landing page.

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#CULTIVATE26 July 11–14, 2026 COLUMBUS, OHIO Fifteen minutes. Your whole season on one screen. You leave with a plan, not a pitch. BOOTH 1907 WHERE Greater Columbus Convention Center DETAILS silverfern.com/booth

Booth invite — portrait

Portrait 4:5 feed invite for Instagram and LinkedIn in the run-up to Cultivate'26; pairs with the square booth card. Dates, booth, and venue verified against silverfern.com/booth (2026-07-01).

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™ #Cultivate26 silverfern.com/booth DAYS TO CULTIVATE 10 DE VEILINGKLOK WHEN July 11–14, 2026 WHERE Columbus, Ohio BOOTH #1907

Countdown — 10 days

Organic social countdown card for the Cultivate'26 run-up: the veiling-klok tick-ring counts down around the number. Post on July 1, ten days before doors open; regenerate the numeral for the other days in the series.

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™ #Cultivate26 silverfern.com/booth DAYS TO CULTIVATE DE VEILINGKLOK one week. WHEN July 11–14, 2026 WHERE Columbus, Ohio BOOTH #1907

Countdown — 1 week

Organic social countdown card, beat two of the Cultivate'26 series with cult-03: the klok slides off-centre and the gold needle advances three majors while "one week" carries the count in serif italic. Post on July 4, one week before doors open; date-bound, retire after July 11.

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#Cultivate26 DAY ZERO We’re on the floor. You leave with a plan, not a pitch. EXHIBIT HALL PLAN BOOTH 1907 WHEN Today through July 14 WHERE Greater Columbus Convention Center

Day zero — we are on the floor

Show-open social card for Silver Fern channels the morning Cultivate’26 doors open. Copy reads “Today through July 14,” so it posts day-of (July 11, 2026); the exhibit-hall plan is a stylized device, not the venue’s official layout.

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CULTIVATE ’26 · BOOTH #1907 You leave with a plan, not a pitch. Scan to explore silverfern.com/booth BOOTH #1907 · GREATER COLUMBUS CONVENTION CENTER JULY 11–14, 2026 · #CULTIVATE26

QR card — Scan to explore

Print hand-card for the Cultivate ’26 booth counter and badge-stock giveaways. The QR is real and encodes silverfern.com/booth; regenerate the QR before print.

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ENTRANCE BOOTH 1907 CULTIVATE'26 · WAYFINDING Find us at the show. Fifteen minutes at Booth 1907 and you'll see your whole season on one screen. Greater Columbus Convention Center July 11–14, 2026 · #Cultivate26 · silverfern.com/booth

Wayfinding — find Booth 1907

Social and eSend wayfinding card pointing Cultivate'26 attendees to Booth 1907; the koru map-pin marks the spot. The aisle grid is an abstract motif, not the actual hall layout, so check the route direction against the final show map before posting.

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™ CULTIVATE'26 PRE-SHOW OFFER Want to see your data at the show? 01 Send a spreadsheet, a PDF, an export in any format. 02 We load it into Work Suite before you arrive. 03 You demo on your own crops and orders. BOOTH #1907 GREATER COLUMBUS CONVENTION CENTER · JULY 11–14, 2026 SET UP MY DEMO · SILVERFERN.COM/BOOTH A B C D 1 2 3 4 5 CROP LOT QTY SHIP TO your crop your lot your store SEND BY JULY 8 FIELD RECORD PLATE No. ____ SPECIMEN SOURCE STATUS your-orders.xlsx your operation loaded and waiting

Bring us your data

Pre-show offer card for the live booth page and pre-show eSend: growers send an export ahead of Cultivate'26 and their Booth #1907 demo runs on their own crops and orders. The July 8 send-by stamp mirrors the live-page deadline — refresh if the date shifts.

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Cultivate’26 SILVERFERN.COM/BOOTH WORK SUITE · LIVE DEMO Fifteen minutes at Booth 1907 and you’ll see your whole season on one screen. You leave with a plan, not a pitch. 0 15 30 45 01 / PLAN 02 / GROW 03 / SHIP 04 / REPLENISH BOOTH #1907 · GREATER COLUMBUS CONVENTION CENTER · JULY 11–14, 2026 #CULTIVATE26

Fifteen minutes hero

Editorial hero for Cultivate’26 booth promotion: web hero, eSend header, or large-format signage. The veiling-klok dial carries the four workstreams as season quadrants with the brass needle resting on minute fifteen; no point-in-time stats used.

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™ #Cultivate26 silverfern.com/booth 14 12 10 8 6 4 2 0 DOORS DE VEILINGKLOK ZERO DAYS REMAINING Doors open. The hall is open today through July 14. Come see your whole season on one screen. WHEN July 11–14, 2026 WHERE Columbus, Ohio BOOTH #1907

Day-of — doors open July 11

Morning-of social post for July 11, 2026 — the finale of the Cultivate’26 countdown series (cult-03/cult-04): the veilingklok needle has swept the full fourteen-day dial and landed on zero. No hall times stated by design; dates are point-in-time, refresh at post.

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™ CULTIVATE26 JULY 11–14 · COLUMBUS, OH HAPPENING TODAY Your crops, your orders, live at Booth 1907. The demo runs on your data. Fifteen minutes and you’ll see your whole season on one screen. You leave with a plan, not a pitch. GROWER FIELD TAG NO. 1907 CROP your varieties ORDERS your stores SEASON your plan LIVE NOW #Cultivate26 · silverfern.com/booth

Day-of — live demo today

Mid-show day-of social square for Cultivate'26 (company LinkedIn / Instagram, posted from the show, July 11–14). Drives walk-up traffic to the bring-your-data demo: the field-tag entries (your varieties, your stores, your plan) speak to the viewer because the demo runs on the grower's own records. No schedule times by design.

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™ CULTIVATE’26 · COLUMBUS, OH JULY 11 JULY 12 JULY 13 JULY 14 TUESDAY Last day in Columbus. BOOTH 1907 · UNTIL CLOSE Can’t make it? Book the same walkthrough over video. GREATER COLUMBUS CONVENTION CENTER #CULTIVATE26 · SILVERFERN.COM/BOOTH

Last day — July 14

Final-day social post (1080×1080) for the morning of July 14 at Cultivate’26, for Instagram and LinkedIn feeds. Closes out the booth run and routes anyone who missed the show to book the same walkthrough over video at silverfern.com/booth.

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CULTIVATE26 · COLUMBUS, OH JULY 11–14, 2026 POST-SHOW RECAP What we heard at Booth 1907. {n} CONVERSATIONS AT THE BOOTH placeholder · replace with the real count THE THREE THEMES PLACEHOLDER 01 {theme-1} PLACEHOLDER 02 {theme-2} PLACEHOLDER 03 {theme-3} TEMPLATE · FILL {theme-1..3} AND {n} WITH REAL POST-SHOW NUMBERS BEFORE POSTING

Post-show recap template

Fill-in template for the post-Cultivate recap post on LinkedIn and eSend. It ships as a form, not a post: write in the three themes growers actually raised and replace the {n} tally with the real conversation count. Fill with real post-show numbers before publishing.

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CULTIVATE’26 · OVER VIDEO Can’t make Columbus? The same walkthrough, over a video call. Fifteen minutes with the booth team and you’ll see your whole season on one screen. You leave with a plan, not a pitch. SCHEDULE A MEETING silverfern.com/booth GREATER COLUMBUS CONVENTION CENTER JULY 11–14 2026 ™ BOOTH 1907 TO Your operation FROM Booth 1907, Columbus, Ohio VIA A scheduled video call THE GROWER-SOFTWARE COMPANY THAT MOVES AT THE SPEED OF YOUR SEASON

PRINT

Booth & Print

Table tents, handouts, stickers, the banner stand — the physical kit.

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FOLD FOLD THE SILVER FERN LOUNGE · BOOTH 1907 Pull up a chair. Fifteen minutes at Booth 1907 and you’ll see your whole season on one screen. You leave with a plan, not a pitch. silverfern.com/booth JULY 11–14, 2026 · GREATER COLUMBUS CONVENTION CENTER #CULTIVATE26 PRN-01 · LOUNGE TABLE TENT · PANEL A OF 2 · SCORE + FOLD AT TOP · CREAM UNCOATED STOCK

Table tent — pull up a chair

Folded table tent for the lounge tables at Booth 1907, Cultivate'26. Print two panels back-to-back on cream uncoated stock, score and fold at the top edge; the booth URL is the only call to action.

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FRONT · PRINTS 5 × 3.5 IN ™ Cultivate’26 #Cultivate26 Software that moves at the speed of your season. Fifteen minutes at Booth 1907 and you’ll see your whole season on one screen. We move fast on fixes, carefully on your core workflow. BOOTH #1907 BACK · PRINTS 5 × 3.5 IN WORK SUITE · THE FOUR WORKSTREAMS Every module reads and writes the same record. 01 / PLAN FORECAST™ Turn sell-through into the crop plan. 02 / GROW PRODUCE™ Turn the plan into lots, space, and labor. 03 / SHIP FULFILL™ Turn orders into scans, invoices, and EDI. 04 / REPLENISH RESTOCK™ Turn store sales into replenishment orders. PLUS PORTAL · MOBILE APPS · FERNIE SCAN TO EXPLORE silverfern.com/booth CULTIVATE’26 · JULY 11–14, 2026 · GREATER COLUMBUS CONVENTION CENTER · BOOTH #1907

Handout card front and back

Both faces of the 5×3.5in Cultivate’26 booth handout: dark editorial front with Booth #1907, cream back with the four workstreams, schedule line, and a live QR encoding silverfern.com/booth. Send to the vendor as two full-bleed faces.

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PLATE NO. 03 · DIE-CUT STICKER SHEET SILVER FERN BRAND PRESS BRAND MARKS · DIE-CUT SHEET Stickers for the people who grow things. Die-cut and ready to peel. Put one on the cooler door, the clipboard, the forklift. SHEET SPEC STOCK KRAFT · MATTE INKS FERN + GOLD + MODULES CUT DIE / DASHED GUIDES PEEL BY HAND 01 · KORU CIRCLE SILVER FERN · WORK SUITE THE SPEED OF YOUR SEASON SHIPS DAILY 02 · SHIPS DAILY STAMP the grower’s operating system 03 · CATEGORY PILL · ALWAYS LOWERCASE FORECAST™ PRODUCE™ FULFILL™ RESTOCK™ REPORT ANALYZE WITH PORTAL · MOBILE APPS · FERNIE 04 · MODULE DOT SET 05 · GOLD PERIOD · ONE PER HEADLINE SHEET 03 · KRAFT MATTE · CUT ON DASHED LINES SILVERFERN.COM

Sticker sheet

Die-cut sticker sheet for swag packs, laptop lids, and booth giveaways: koru circle, category pill, module dot set, ships-daily stamp, and the gold period. Send the dashed guides to the print vendor as the die template; print on kraft matte.

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™ CULTIVATE 2026 · COLUMBUS, OHIO BOOTH 1907 JULY 11–14, 2026 GREATER COLUMBUS CONVENTION CENTER SCAN TO EXPLORE You leave with a plan, not a pitch. silverfern.com/booth

Lanyard card

Badge-size lanyard card for booth staff and handouts at Cultivate 2026; print at 4×6 in and hole-punch at the top mark. QR encodes silverfern.com/booth. Regenerate and test-scan the QR before print.

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Software that moves at the speed of your season. FOUR WORKSTREAMS FORECAST™ 01 / Plan PRODUCE™ 02 / Grow FULFILL™ 03 / Ship RESTOCK™ 04 / Replenish with Portal · Mobile Apps · Fernie BOOTH #1907 Cultivate’26 · July 11–14, 2026 Greater Columbus Convention Center silverfern.com/booth ™ the grower’s operating system

Banner stand

Retractable pull-up banner for the Cultivate’26 booth (#1907): koru crown, the locked hook stacked in PT Serif, the four workstreams with their module dots, and the booth line at the eye-band. Print at 600×1500 proportions (33″×81″ class hardware) and have the printer add their standard cassette bleed below the artwork.

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we move fast on fixes, carefully on your core workflow. PRINT · COASTER PAIR 2-UP DIE-LINE PROOF WE SHIP EVERY DAY SILVER FERN Pull up a chair. SILVER FERN · BOOTH #1907 NO. 01 · FERN FIELD · DIE CUT Ø 101.6 MM NO. 02 · CREAM STOCK · DIE CUT Ø 101.6 MM

Coaster pair

Bar-top coaster pair for the Cultivate'26 booth and grower dinners: a fern-field "ships daily" seal and a cream engraved mate. Hand the vendor this 2-up die-line as-is; cut guides sit at Ø 101.6 mm (4 in) with ticks at the cardinals.

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SILVER FERN · GROWER’S JOURNAL FIELD NOTES Built for the people who grow things. FIELD RECORD No. NAME OPERATION SEASON the grower’s operating system

Notebook cover

Front-cover art for the kraft field-notebook giveaway: print on kraft stock (ink, fern green, and a gold spot plate) for tradeshow and customer-visit handouts. The FIELD RECORD block is left blank for the grower to write in name, operation, and season; hand-number each copy at the gold “No.” blank.

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SILVER FERN APPAREL · CULTIVATE'26 CREW SPEC SHEET · APPAREL BACK VIEW · CREW TEE SCREEN PRINT · TWO HITS The back of the shirt. Wordmark across the shoulders, koru at the nape, two hits of ink on a dark fern crew. PRINT AREA · 14 × 16 IN 2.5 IN ™ the grower’s operating system GARMENT · DARK FERN CREW INK 01 · SPRING · WORDMARK + DESCRIPTOR INK 02 · GOLD · KORU PRN-08 · CREW TEE BACK PRINT · TWO HITS ON DARK FERN · PRINT AT 100% INSIDE GUIDE

MODULES

Work Suite — Product Graphics

Four workstreams, one system of record. Module heroes and suite diagrams.

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PL. 01 5 SEASONS OF SELL-THROUGH DATA WORK SUITE · MODULE 01 / 04 01 / PLAN FORECAST™ Turn sell-through into the crop plan. SELL-THROUGH CROP PLAN

FORECAST module hero

Hero card for the FORECAST™ workstream (01 / Plan): website module block, eSend header, or link preview when announcing planning features. The plate panel carries the module icon and the live-site sell-through stat; palette locks to FORECAST purple on the dark fern field.

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PL. 02 IN PRODUCTION AT GREEN LEGACY WORK SUITE · MODULE 02 / 04 02 / GROW PRODUCE™ Turn the plan into lots, space, and labor. CROP PLAN LOTS SPACE LABOR

PRODUCE module hero

Hero card for the PRODUCE™ workstream (02 / Grow), second plate in the Work Suite module series: website module block, eSend header, or link preview when announcing production features. The plate panel carries the module icon and the Green Legacy proof; palette locks to PRODUCE orange on the dark fern field.

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WORK SUITE 03 / SHIP FULFILL™ Turn orders into scans, invoices, and EDI. Every carton scanned at your dock writes the invoice and the retailer’s ASN from the same order record. SHIPPING DOCKET · ONE ORDER PL. 03 THE ORDER · PICKED ITEMS PULLED FROM LOTS QUANTITIES CONFIRMED RFID SCANS · EVERY CARTON CARTON LABEL 1M+ RFID SCANS PROCESSED INVOICE · ISSUED WRITTEN FROM THE SCANS EDI · ASN + INVOICE TO RETAILER every module reads and writes the same record 01 / PLAN  ·  02 / GROW  ·  03 / SHIP  ·  04 / REPLENISH SILVERFERN.COM

FULFILL module hero

Hero card for FULFILL™ in the four-module Work Suite series (03 / Ship). Use as a website module strip, eSend header, or LinkedIn link preview when announcing shipping features. The docket reads one order top to bottom: picked, scanned, invoiced, sent by EDI.

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WORK SUITE 04 / REPLENISH RESTOCK™ Turn store sales into replenishment orders. “RESTOCK™ gives me far more visibility and ability to improve operations across the board.” JASON WELK · BELL NURSERY REPLENISHMENT ORDER PL. 04 ITEM SOLD ON HAND ORDER TOTAL UNITS TO SHIP STATISTICAL SELL-THROUGH · ORDER OPTIMIZATION one of 36,000+ retail locations served 01 / PLAN  ·  02 / GROW  ·  03 / SHIP  ·  04 / REPLENISH SILVERFERN.COM

RESTOCK module hero

Hero card for RESTOCK™ in the four-module Work Suite series (04 / Replenish), 1200×627 for the website module strip, eSend headers, and LinkedIn link previews. The hero device is the module's output made literal — tonight's replenishment order on green-bar tractor-feed paper, SOLD becoming ORDER; ticket data is greeked (setting-type bars, no figures) by design and the quote is verbatim Jason Welk, Bell Nursery.

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WORK SUITE REPORTING REPORT The operating record, ready to hand. Every module writes the record as your season runs, so the report is finished before anyone asks for it. 98M+ DAILY INVENTORY DATA POINTS TRACKED THE OPERATING RECORD PL. 05 MODULE WRITES TO THE RECORD 01 02 03 04 FORECAST™ PRODUCE™ FULFILL™ RESTOCK™ The crop plan Lots, space, and labor Scans, invoices, and EDI Replenishment orders ON THE RECORD ITEMS · CUSTOMERS · STORES · LOTS INVENTORY · ORDERS · PRICING · EDI every module reads and writes the same record Part of Work Suite, the grower’s operating system. SILVERFERN.COM

REPORT module hero

Hero card for the REPORT module (no trademark mark — only the four workstream modules carry ™) in the Work Suite series, 1200×627 for the website module strip, eSend headers, and link previews. The day-book plate shows the four workstreams writing the operating record with a gold ribbon marking the page; the 98M+ figure is the live-site stat — confirm against silverfern.com at post.

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WORK SUITE ANALYTICS ANALYZE See the season in the numbers. Sell-through by week, season over season, read from the records your operation already writes. SEASON OVER SEASON PL. 06 SPRING MUMS POINSETTIAS JFM AMJ JAS OND 5 SEASONS OF SELL-THROUGH DATA Part of Work Suite, the grower’s operating system. SILVERFERN.COM

ANALYZE module hero

Module hero for ANALYZE (Analytics) — website module block, eSend header, or link-card preview. ANALYZE carries no trademark symbol by design (only the four workstream modules do); the almanac plate overlays five sell-through year-curves to match the approved “5 seasons” stat, with unlabeled scale rules so no invented values appear.

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™ PL. 07 WORK SUITE · THE SEASON CYCLE Four workstreams. One system of record. every module reads and writes the same record FORECAST™ Turn sell-through into the crop plan. PRODUCE™ Turn the plan into lots, space, and labor. FULFILL™ Turn orders into scans, invoices, and EDI. RESTOCK™ Turn store sales into replenishment orders. plus Portal · Mobile Apps · Fernie 01 / PLAN 02 / GROW 03 / SHIP 04 / REPLENISH Items · Customers · Stores · Lots · Inventory · Orders · Pricing · EDI

Four workstreams overview

Suite diagram for the website modules section, sales decks, and booth screens: the four workstreams as one season cycle around a single system of record, the gold arc closes replenishment back into the plan. Evergreen; no point-in-time stats.

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WORK SUITE · ONE DATA LAYER PLATE No. 08 · CROSS-SECTION One record under your whole operation. ITEMS · CUSTOMERS · STORES · LOTS · INVENTORY · ORDERS · PRICING · EDI WRITES READS 01 / PLAN FORECAST™ 02 / GROW PRODUCE™ 03 / SHIP FULFILL™ 04 / REPLENISH RESTOCK™ every module reads and writes the same record ™

One data layer

Concept diagram of the shared record for the modules track: the four workstreams reading and writing one stratum of shared data. Evergreen for web pages, decks, and one-pagers; no point-in-time stats.

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PL. 09 MOBILE APPS ADD-ON · WORK SUITE The greenhouse doesn’t have a desk. Field apps that log the work where it happens, on the phone already in your pocket. FIG. 01 FIG. 02 FIG. 03 FIG. 04 FIG. 05 FIG. 06 EVENTS MATERIAL FINISH VERIFY ENGAGE RFID INVENTORY 1M+ RFID SCANS PROCESSED SILVERFERN.COM

Mobile apps strip

The Work Suite mobile field apps drawn as an engraved specimen plate, for the website modules page and sales one-pagers. Part of the Mobile Apps add-on; the 1M+ RFID scans figure is the approved live-site stat.

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ONE DATA LAYER Items · Customers · Stores · Lots · Inventory · Orders · Pricing · EDI every module reads and writes the same record ™ WORK SUITE ADD-ON · CUSTOMER PORTAL Your buyers see your brand. Your team sees the same live record. White-label from your logo to your domain. Orders, availability, and invoices post to the record your team already works in. YOUR LOGO HERE AVAILABILITY live ORDERS confirmed INVOICES posted portal.yourdomain.com READS · WRITES

Customer Portal card

Add-on module card for the website add-ons block and sales collateral: the white-label Customer Portal as your storefront rooted in the same live record. The dashed logo slot and portal.yourdomain.com line are deliberate white-label mockup elements, not fill-in placeholders.

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WORK SUITE ADD-ON INTELLIGENCE PLATFORM The answers are already in your operating record. Intelligence Platform is the analytics layer over the record your modules already keep. Ask one question across items, lots, orders, and stores, and the answer comes from the season you ran. ™ ITEMS CUSTOMERS STORES LOTS INVENTORY ORDERS PRICING EDI THE INSIGHT LAYER it reads every layer FIG. 01 · THE OPERATING RECORD, IN SECTION every module reads and writes the same record

Intelligence Platform card

Add-on card for the Work Suite module strip: website, eSend, and LinkedIn use. Qualitative copy only, so nothing to refresh at post time.

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FIG. 03 / SHIP · HUB TO STOREFRONT WORK SUITE FULFILL™ 03 / SHIP Turn orders into scans, invoices, and EDI. 36,000+ RETAIL LOCATIONS SERVED ONE DATA LAYER  ·  every module reads and writes the same record

EDI retail-connection card

FULFILL™ module card for LinkedIn, eSend, and web module blocks: the koru as the routing hub pushing orders out to the retail network. The 36,000+ stat matches the live silverfern.com/booth figure; re-verify at post.

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SILVER FERN IDENTITY STANDARDS · LOCKUP USAGE PLATE NO. 13 SILVER FERN CAP HEIGHT BASELINE W RK SUITE ™ THE O-MARK The koru sets the O of WORK, sized optically to the cap height. Do not set a letterform O in the product lockup. SILVER FERN W RK SUITE ™ A · ON THE DARK FERN FIELD Field #1C2B24 · type cream · koru fern #3F8F6B SILVER FERN W RK SUITE ™ B · ON THE CREAM FIELD Field #F3F1E9 · type rich soil · koru fern #69936C WORK SUITE LOCKUP · REFERENCE PLATE MONTSERRAT SEMIBOLD CAPS · TRACKING 0.09 EM

Work Suite lockup plate

Identity reference sheet for the composed SILVER FERN WORK SUITE title treatment: the koru O-mark rule with cap-height spec ticks, plus dark-fern and cream field usage chips. Source spec for anyone re-setting the lockup in decks, print, or partner collateral.

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WORK SUITE · MODULE COLOUR SYSTEM PLATE No. 6 The working colours of the grower’s operating system. Each module pressed in its primary ink, overprinted with its darker shade. SPEC. I 01 / PLAN FORECAST™ PRIMARY #8F64A3 SHADE #644175 Turn sell-through into the crop plan. SPEC. II 02 / GROW PRODUCE™ PRIMARY #DB6E14 SHADE #A34900 Turn the plan into lots, space, and labor. SPEC. III 03 / SHIP FULFILL™ PRIMARY #BA3636 SHADE #881A1A Turn orders into scans, invoices, and EDI. SPEC. IV 04 / REPLENISH RESTOCK™ PRIMARY #63B76B SHADE #408646 Turn store sales into replenishment orders. SPEC. V REPORT PRIMARY #E8B023 SHADE #AE800B SPEC. VI ANALYZE PRIMARY #6296BC SHADE #3F6A8A “every module reads and writes the same record” Items · Customers · Stores · Lots · Inventory · Orders · Pricing · EDI ™ SET OF SIX · TWO PLATES EACH · CREAM STOCK

PROOF

Proof & Outcomes

Live-site stats, cleared customer proof, tests-over-time. Numbers verified 2026-07-01 — refresh point-in-time stats at post.

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PROOF · Nº 01 DAILY INVENTORY DATA POINTS TRACKED 98M+ ONE DATA LAYER every module reads and writes the same record

Stat — 98M+ daily data points

Proof stat card for organic social and eSend proof blocks; the halftone koru renders the data points literally. Point-in-time stat sourced from the live site booth page — verify against the live count and refresh at post.

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PROOF · NO. 02 36,000+ RETAIL LOCATIONS SERVED Sell-through from every one of those stores flows back into your next crop plan. ™ silverfern.com

Stat — 36,000+ retail locations

Proof-series stat card (1080×1080) for company LinkedIn and eSend rotation; runs as a set with the other proof cards. Point-in-time stat from the live site, verified July 2026; refresh at post.

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PROOF · NO. 03 THE RUNNING COUNT 16.8M+ PLANT UNITS ORDERED Every one of those units lives on the same record your whole team reads. COUNT AS OF JULY 2026 · SILVERFERN.COM/BOOTH

Stat — 16.8M+ plant units

Square proof tile for social, decks, and booth screens; part of the numbered proof-stat system (hand-tally strip, gold-struck latest five). Point-in-time count from the live site, verified July 2026; refresh the number at post.

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PLATE NO. 04 03 / SHIP — FULFILL™ 1M+ RFID SCANS PROCESSED Fig. 1  the tag on the shipping rack, drawn from life. Turn orders into scans, invoices, and EDI.

Stat — 1M+ RFID scans

Square proof card for social and booth screen rotation, one of the live-site stat series. Point-in-time stat from silverfern.com/booth (verified 2026-07-01) — refresh at post.

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™ PLATE V silverfern.com/booth FROM THE ONE DATA LAYER 5 seasons of sell-through data. 01 / Plan · FORECAST™ · Turn sell-through into the crop plan. 01 02 03 04 05

Stat — 5 seasons of sell-through

Square proof stat for social, eSend, and the booth screen loop — the "5 seasons of sell-through data" figure from the live silverfern.com/booth proof strip, drawn as a growth-ring cross-section counted from the koru core outward. Stat and FORECAST™ line are verbatim from the live site; re-verify the proof strip at post.

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™ 04 / REPLENISH · RESTOCK™ “ RESTOCK™ gives me far more visibility and ability to improve operations across the board. JASON WELK · BELL NURSERY

Quote — Jason Welk, Bell Nursery

Customer-proof pull quote for LinkedIn, eSend headers, and booth follow-up. Quote is verbatim from the live booth page; no stats to refresh.

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™ 04 / REPLENISH · GROWER PROOF “RESTOCK™ gives me far more visibility and ability to improve operations across the board.” — Jason Welk · Bell Nursery RESTOCK™ Turn store sales into replenishment orders. Statistical optimization across 5 seasons of sell-through data.

Bell Nursery visibility proof

Customer-proof card for LinkedIn, eSend, and web proof strips. Quote-led and unquantified by design — the verbatim Jason Welk quote carries the proof, with RESTOCK™ framed as statistical optimization, never AI/ML.

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™ CUSTOMER PROOF · PRODUCE™ Green Legacy runs production on one record. Turn the plan into lots, space, and labor. ITEMS · CUSTOMERS · STORES · LOTS · INVENTORY · ORDERS · PRICING · EDI every module reads and writes the same record GREEN LEGACY PRODUCTION RECORD PRODUCE™ N° 02 / GROW ITEM LOT SPACE LABOR INVENTORY ORDERS IN PRODUCTION

Green Legacy PRODUCE™ proof

Customer-proof card for LinkedIn and eSend rotation. Qualitative proof only: Green Legacy on PRODUCE™ has no published metrics, so keep it number-free when adapting.

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PLATE IX · SEASON 2025–26 FROM THE SOFTWARE FACTORY Growth habit of an automated test suite. Observed over one season, July 2025 to July 2026. We ship every day, so the safety net grows ahead of the product. We move fast on fixes, carefully on your core workflow. JULY 2025 JULY 2026 ABOUT 1,300 MORE THAN 20,000 AUTOMATED TESTS Automated tests in the Work Suite codebase · as of July 2026 · point-in-time figure, refresh at publication

Tests over time chart

Proof chart for dial-up channels only: factory-story decks, leadership posts, and press. Point-in-time stat — refresh at post; the as-of note is printed on the plate.

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™ RELEASE CADENCE We ship every day. We move fast on fixes, carefully on your core workflow. the grower’s operating system SHIP LOG THIS MONTH MTW TFSS TODAY One month of production releases.

We ship every day

Proof-point card for LinkedIn, eSend, and web embeds (1200x627). The ship-log grid is illustrative — "THIS MONTH" carries no real dates. Pairs the daily-release claim with the sanctioned stability sentence.

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PROOF · RESPONSIVENESS Heard in days, not next year. we move fast on fixes, carefully on your core workflow. THE REQUEST · TEMPLATE FIELD {feature} filled with one real grower ask at post DAY 1 A GROWER ASKS your request, in your words AI WRITES THE DRAFT the first working pass A PERSON OWNS THE CHANGE sign-off at the key gates DAY {n} LIVE IN PRODUCTION running in your operation AI writes the draft; a person owns every change before it reaches your operation. WE SHIP EVERY DAY

Heard in days timeline

Responsiveness proof strip for web, deck, or eSend. Template: fill {feature} with one real grower request and set Day {n} from the actual ship at post; never pre-fill a promise.

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WORK SUITE · LIVE NUMBERS The numbers your season runs on. 98M+ DAILY INVENTORY DATA POINTS TRACKED 36,000+ RETAIL LOCATIONS SERVED 16.8M+ PLANT UNITS ORDERED 1M+ RFID SCANS PROCESSED 5 SEASONS OF SELL-THROUGH DATA

FACTORY

How We Build

Dial-UP channel pieces (leadership LinkedIn, press, investor). Harness, not models.

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THE AI FACTORY FIG. 01 · THE HARNESS, END TO END Harness, not models. The models are exceptional. They are also a commodity. The harness that turns a request into production code is ours. Models slot in here. Swap them when better ones ship. MODEL MODEL MODEL PEOPLE SIGN OFF AT THE KEY GATES 01 02 03 04 05 06 REQUEST PLAN BUILD REVIEW GATES DEPLOY to production, every day ONE CONTINUOUS LINE · REQUEST TO PRODUCTION More than 20,000 automated tests today, up from about 1,300 a year ago · as of July 2026

Harness, not models

Dial-UP factory positioning card for leadership decks and press backgrounders: the end-to-end harness is the moat, and models are interchangeable parts that slot in. Test-count stat is point-in-time; refresh at post.

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THE AI FACTORY AS OF JULY 2026 REQUEST TO PRODUCTION People own the call at the gates that matter. AI writes the draft; a person owns every change before it reaches your operation. We move fast on fixes, carefully on your core workflow. FACTORY PLATE · FAC-02 LINErequest to production WRITTENby AI, every line REVIEWEDby AI, every line CADENCEships daily GATES02, human-owned AUTOMATED THE REQUEST heard in days, not next year THE DRAFT every line, written by AI THE REVIEW every line, reviewed by AI THE TESTS more than 20,000 automated tests today up from about 1,300 a year ago HUMAN GATE 01 GATE 01 · THE CHANGE a person owns the change HUMAN GATE 02 GATE 02 · THE RELEASE a person owns the release PRODUCTION live in your operation SILVER FERN · THE GROWER-SOFTWARE COMPANY THAT MOVES AT THE SPEED OF YOUR SEASON

Request to production pipeline

Dial-up factory diagram for leadership decks, press backgrounders, and hiring conversations: a feature request travels an automated line while people own the two gates that matter, the change and the release. The test count is a point-in-time stat (as of July 2026); refresh at post.

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INSIDE THE AI FACTORY THE AI-ADOPTION CURVE Everyone’s AI writes code. Ours runs the whole path from request to deploy. the curve keeps rising MOST COMPANIES ARE HERE well past autocomplete SILVER FERN IS HERE we ship every day 01 02 03 04 05 AI suggests lines of code AI writes functions and tests AI builds whole features AI writes and reviews every change Request to deploy, the whole path automated AI writes the draft; a person owns every change before it reaches your operation. we move fast on fixes, carefully on your core workflow. SILVERFERN.COM

Adoption-curve graphic

Positioning chart for AI-factory talks, press decks, and leadership posts: every software company is climbing the same AI-adoption curve, and we sit further up it, with the whole path from request to deploy automated. Point-in-time claim; re-check the stage markers before each reuse.

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PLATE Nº 04 FACTORY OUTPUT ~50× year-over-year throughput on production-hardened code. We move fast on fixes, carefully on your core workflow. AS OF JULY 2026 · POINT-IN-TIME SILVERFERN.COM

50x throughput card

Dial-up factory stat card for leadership decks, press backgrounders, and AI-factory storytelling posts. Point-in-time stat — refresh at post.

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silverfern.com HOW WE BUILD More production code shipped in 12 days than in all of 2025. We move fast on fixes, carefully on your core workflow. 12 DAYS AS OF JULY 2026 010203 040506 070809 101112 vs ALL OF 2025 AI writes the draft; a person owns every change before it reaches your operation.

12 days vs 2025 card

Dial-up stat card for the factory channel: leadership decks, press kits, and founder social. Point-in-time stat, refresh at post; this is a distinct proof, never pair it with or derive it from the throughput multiple.

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01 · AUTOMATED TESTS 02 · AUTOMATED GATES 03 · HUMAN SIGN-OFF YOUR OPERATION A CHANGE THE AI FACTORY THE GATED SYSTEM The tests are only the first gate. A change passes through every layer of the system before it reaches your operation. GATE 01 · AUTOMATED TESTS More than 20,000 automated tests today, up from about 1,300 a year ago. AS OF JULY 2026 GATE 02 · AUTOMATED GATES Every line of code we ship is written by AI and reviewed by AI. GATE 03 · HUMAN SIGN-OFF People sign off at the key gates; a person owns every change. We move fast on fixes, carefully on your core workflow. SILVERFERN.COM

The gated system diagram

The full gated system behind our stability promise, drawn as concentric gates every change passes through: automated tests, automated gates, and human sign-off at the key gates. For factory, leadership, and press decks; the test count is a point-in-time stat — refresh at post.

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SILVERFERN.COM THE AI FACTORY · CAREERS The whole team builds. Every line of code we ship is written by AI, and reviewed by AI. People sign off at the key gates, whatever their title says. Sales and support ship features to the software our clients run their seasons on. THE BUILD ROSTER PL. 07 ENGINEERING BUILDS SALES BUILDS SUPPORT BUILDS OPERATIONS BUILDS LEADERSHIP BUILDS More than 20,000 automated tests today, up from about 1,300 a year ago. AS OF JULY 2026 WE’RE HIRING

The whole team builds

Recruiting card for LinkedIn shares and careers outreach on the dial-UP factory channel. The automated-test count is a point-in-time stat as of July 2026 — refresh at post.

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FACTORY · PLATE Nº 08 THE HUMAN GATE AI writes the draft; a person owns every change before it reaches your operation. THE AI DRAFT A PERSON SIGNS OFF YOUR OPERATION BUILT FOR THE PEOPLE WHO GROW THINGS SILVERFERN.COM

Human-gate card

Buyer-facing trust card for LinkedIn link shares, sales decks, and any channel where AI is buyer-visible. Ship-ready; carries the locked human-gate sentence verbatim, no stats to refresh.

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A SILVER FERN SERIES · BUILD IN PUBLIC FIELD NOTES FROM THE AI FACTORY How We Build. PLAN BUILD REVIEW GATE SHIP An open notebook on how the grower’s operating system gets built. ISSUE {NN} NUMBER SET AT PUBLISH SILVERFERN.COM WE SHIP EVERY DAY · PEOPLE SIGN OFF AT THE KEY GATES

How We Build series masthead

Series cover for the build-in-public "How We Build" content line — leadership posts, changelog features, and press backgrounders open with this plate. Set the issue number in the {NN} slot at publish; everything else stays fixed across the series.

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THE AI FACTORY · PLATE Nº 10 FACTORY CADENCE We ship every day. Every change clears the full test suite first. We move fast on fixes, carefully on your core workflow. TODAY ONE TICK · ONE SHIP DAY AI writes the draft; a person owns every change before it reaches your operation. SILVERFERN.COM

WEBSITE

New Website Blocks

Section comps for the site rebuild — three hero directions plus the full block set.

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™ PLATFORM PRODUCTS PROOF ABOUT CONTACT BUILT FOR THE PEOPLE WHO GROW THINGS Software that moves at the speed of your season. the grower's operating system orders, production, inventory, and forecasting in one platform Schedule a walkthrough

Site hero comp — dark editorial

Homepage hero comp for the silverfern.com refresh — dark editorial register carrying the locked positioning line and the primary walkthrough CTA. Flat reference comp for the web build; nav spacing and link set are indicative, not production CSS.

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™ PLATFORM PRODUCTS PROOF ABOUT CONTACT BUILT FOR THE PEOPLE WHO GROW THINGS Software that moves at the speed of your season. the grower's operating system orders, production, inventory, and forecasting in one platform Schedule a walkthrough FIELD SPECIMEN PLATE No. 01 Cyathea dealbata THE SILVER FERN

Site hero comp — cream heritage

Alternative homepage hero comp for the silverfern.com refresh — warm cream heritage register with engraved rules and a specimen-plate koru, carrying the same locked positioning line and walkthrough CTA as the dark editorial comp. Flat reference comp for the web build; nav spacing and link set are indicative, not production CSS.

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™ PLATFORM PRODUCTS PROOF ABOUT CONTACT WORK SUITE Your whole season on one screen. the grower’s operating system plan, grow, ship, and replenish from one data layer Set up my demo 01 / PLAN FORECAST™ Turn sell-through into the crop plan. 02 / GROW PRODUCE™ Turn the plan into lots, space, and labor. 03 / SHIP FULFILL™ Turn orders into scans, invoices, and EDI. 04 / REPLENISH RESTOCK™ Turn store sales into replenishment orders. ONE DATA LAYER Items · Customers · Stores · Lots · Inventory · Orders · Pricing · EDI every module reads and writes the same record ALSO IN THE SUITE REPORT · ANALYZE · PORTAL · MOBILE APPS · FERNIE

Site hero comp — product-forward

Homepage hero comp for the silverfern.com refresh, product-forward variant: an abstracted Work Suite window shows the four workstreams tapping the one data layer, with the headline and demo CTA leading on the left. Reference comp for the web build; window structure is indicative, not production UI.

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HOW YOUR SEASON RUNS ON WORK SUITE Four workstreams. One system of record. Plan, grow, ship, and replenish your season from one shared record. 01 PLAN FORECAST™ Turn sell-through into the crop plan. 02 GROW PRODUCE™ Turn the plan into lots, space, and labor. 03 SHIP FULFILL™ Turn orders into scans, invoices, and EDI. 04 REPLENISH RESTOCK™ Turn store sales into replenishment orders. ONE DATA LAYER Items · Customers · Stores · Lots · Inventory · Orders · Pricing · EDI every module reads and writes the same record Portal, Mobile Apps, and Fernie work across all four.

Four workstreams section

Site section comp for the silverfern.com platform page — the four Work Suite workstreams in sequence (01 Plan through 04 Replenish, live-site verb lines verbatim) dropping onto the shared ONE DATA LAYER strip, with Portal, Mobile Apps, and Fernie noted alongside. Flat reference comp for the web build; card spacing and strokes are indicative, not production CSS.

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LIVE PLATFORM NUMBERS The scale behind your season. 98M+ 36,000+ 16.8M+ 1M+ 5 DAILY INVENTORY DATA POINTS TRACKED RETAIL LOCATIONS SERVED PLANT UNITS ORDERED RFID SCANS PROCESSED SEASONS OF SELL-THROUGH DATA

Stats band section

Stat band section comp for the silverfern.com refresh — the five live platform numbers on the light silver corporate field with engraved dividers, placed below the hero on the homepage. Point-in-time stats verified against silverfern.com/booth 2026-07-01 — refresh at post.

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CUSTOMER PROOF · RESTOCK™ “ RESTOCK™ gives me far more visibility and ability to improve operations across the board. Jason Welk BELL NURSERY

Testimonial band

Full-width customer-proof band for silverfern.com product pages. Quote-led Bell Nursery proof, kept unquantified for public use; drops into the RESTOCK™ page or the home proof strip at 1440×500.

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WORK SUITE · PRODUCTS Every module reads and writes the same record. ALL PRODUCTS 01 / PLAN FORECAST™ 02 / GROW PRODUCE™ 03 / SHIP FULFILL™ 04 / REPLENISH RESTOCK™ REPORT ANALYZE HOVER STATE · SPRING UNDERLINE PORTAL Your customers place and track orders online. MOBILE APPS Scanning, counts, and shipping in hand. FERNIE Answers from your operation's data. ONE DATA LAYER Items · Customers · Stores · Lots · Inventory · Orders · Pricing · EDI

Module nav cards row

Products mega-nav card row for the silverfern.com refresh — six Work Suite module tiles plus Portal, Mobile Apps, and Fernie, with the hover state shown on the PRODUCE™ tile as a spring underline. Reference comp for the web build; tile metrics are indicative, not production CSS.

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SCHEDULE A WALKTHROUGH Let’s put time on the calendar. You leave with a plan, not a pitch. Schedule a meeting

CTA band — schedule a walkthrough

Full-width closing CTA band comp for silverfern.com — sits at the foot of product and proof pages, carrying the meeting ask on the dark editorial field. Flat reference comp for the web build; pill geometry and spacing are indicative, not production CSS.

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™ the grower’s operating system. silverfern.com · 2026

Footer comp

Global footer band for silverfern.com — stacked lockup, category descriptor, and year line on the quiet moss field with a gold seam where the footer meets the page. Drop into web layouts as the site-wide footer.

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ABOUT · LEADERSHIP The people building the grower's operating system. Next-generation cloud engineering paired with 40+ years of industry experience. AvW Adam van Wingerden CHIEF EXECUTIVE OFFICER KS Kevin Short CHIEF OPERATING OFFICER SvW Stephen van Wingerden CHIEF INFORMATION OFFICER JB John Beauford CHIEF TECHNOLOGY OFFICER AI FACTORY + COMPANY BUILDING INDUSTRY + GROWER EXPERTISE

Leadership band

About-page leadership band for the silverfern.com refresh: four monogram medallions in two lanes (AI factory + operating; industry + grower expertise) joined by the koru at center. Flat reference comp for the web build; swap medallions for real leadership portraits when photography is shot.

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™ PRODUCTS CUSTOMERS EVENTS ABOUT SET UP MY DEMO EVENTS · 2026 SEASON Meet us on the road. Here’s where the Silver Fern team will be this season. FEATURED · 01 BOOTH #1907 Cultivate ’26 WHERE Greater Columbus Convention Center WHEN July 11–14, 2026 FOLLOW #Cultivate26 Fifteen minutes at Booth 1907 and you’ll see your whole season on one screen. Send your data by July 8 and the demo runs on your numbers. SET UP MY DEMO silverfern.com/booth NEXT ON THE ROAD · 02 {event} {city, state} · {dates} ANNOUNCING SOON NEXT ON THE ROAD · 03 {event} {city, state} · {dates} ANNOUNCING SOON Work Suite · the grower’s operating system Built for the people who grow things.

Events page comp

Website comp for a silverfern.com “Meet us on the road” events page: Cultivate ’26 featured with booth logistics and demo CTA, plus two placeholder slots. Replace {event} details as future shows are confirmed; event dates are point-in-time — refresh at post.

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WORK SUITE PRODUCTS ABOUT CONTACT ERROR 404 · PAGE NOT FOUND This bed is empty. The page you're looking for isn't here. It may have moved, or the link you followed is out of date. BACK TO THE GREENHOUSE BED NO. 404 · UNPLANTED Not quite empty. SOWN: NEVER · STATUS: NOT FOUND silverfern.com · the grower's operating system © 2026 SILVER FERN

SOCIAL

Social & Newsletter Templates

Fill-in systems for company LinkedIn, the four leadership lanes, newsletter, and blog.

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WEEK OF {date-range} What we shipped this week. We move fast on fixes, carefully on your core workflow. {item 1: what shipped, in plain words} {item 2: the change your operation will notice} {item 3: what it fixes, and who asked for it} silverfern.com the grower's operating system

What We Shipped template

Weekly company-LinkedIn template (1200×627 link-share). Swap {date-range} and the three {item} rows each week; fill only with real shipped items, one per row, and set each dot to the Work Suite module colour the item belongs to.

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SILVER FERN RELEASE POST · COMPANY LINKEDIN RELEASE · {DATE} · WORK SUITE 01 · HOOK {felt-benefit hook, two lines max}. lead with the felt change, not the feature name second person: your operation, your crops 02 · MODULE CHIP {MODULE} ™ on FORECAST™ · PRODUCE™ · FULFILL™ · RESTOCK™ no ™ on REPORT or ANALYZE · one module per post 03 · PRODUCT VISUAL {product visual} rule: large releases only swap in a real product screen PLATE 01 · CAPTURED FROM THE LIVE APP the grower's operating system SILVERFERN.COM

Release post template

Company-LinkedIn release graphic (1200×627): drop a felt-benefit hook into slot 01, set one module chip, and fill the plate with a real product screen — large releases only. Placeholders in braces must be replaced before posting.

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PROOF · Nº {n} {WHAT THE NUMBER COUNTS} {stat} ONE DATA LAYER every module reads and writes the same record

Proof-stat post template

Square organic-social template in the proof stat-card system: fill {stat} and {WHAT THE NUMBER COUNTS} only from the approved stats list (98M+ daily inventory data points tracked · 36,000+ retail locations served · 16.8M+ plant units ordered · 1M+ RFID scans processed · 5 seasons of sell-through data) and number the plate {n}. Point-in-time stats — verify against the live booth page and refresh at post.

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™ {Event Name} {#hashtag} Built for the people who grow things. You leave with a plan, not a pitch. WHERE {Location} WHEN {Dates} {BOOTH / WHERE}

Event post template

Reusable square (1080×1080) event announcement for the company Instagram and LinkedIn feeds, series-consistent with the Cultivate’26 kit. Replace every braced slot before posting: {Event Name}, {#hashtag}, {Location}, {Dates}, and the gold booth pill.

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INSIDE THE AI FACTORY FROM THE CEO “ {quote} QUOTE SLOT · PT SERIF 700 · MAX FIVE LINES · VOICE: ‘OUR CLIENTS’, NEVER ‘YOUR BUSINESS’ AvW Adam van Wingerden CEO, SILVER FERN the grower’s operating system SILVERFERN.COM

Personal LI card — Adam

Quote-card template for Adam van Wingerden’s personal LinkedIn, AI-factory lane: set the {quote} slot in PT Serif 700 (max five lines) using the personal-LinkedIn voice: “our clients”, never “your business”. No photo by design; the AvW monogram medallion carries the attribution.

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OPERATOR'S NOTES · JULY 2026 Every line of code we ship is written by AI, and reviewed by AI. AI writes the draft; a person owns every change before it reaches your operation. A YEAR AGO TODAY 1,300 20,000+ More than 20,000 automated tests today, up from about 1,300 a year ago (as of July 2026). Kevin Short · COO, Silver Fern SILVERFERN.COM

Personal LI card — Kevin

Companion image for a Kevin Short personal LinkedIn post in the company-building lane (1080×1350 feed card). Test-count figures are point-in-time stats — refresh at post.

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™ PLATE Nº 07 GROWER-SIDE NOTES Our clients get heard in days, not next year. We move fast on fixes, carefully on your core workflow. FIELD SPECIMEN Nº 07 SPECIMEN Stephen van Wingerden ROLE Chief Information Officer HABITAT Growers · IGCs · CEA LINEAGE Silver Fern + Advanced Grower Solutions MERGED February 2025 ROOTS 40+ years industry experience the grower’s operating system SILVERFERN.COM

Personal LI card — Stephen

Personal-profile LinkedIn card for Stephen van Wingerden (CIO) in the industry-expertise lane, set in the heritage print register. Post from Stephen’s own profile with a first-person caption, not the company page.

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NOTES FROM THE FIELD PLATE No. 08 Cyathea dealbata · drawn from life I trust a grower’s walk-through more than any spec. Silver Fern and Advanced Grower Solutions merged in February 2025. That put 40+ years of industry experience next to a next-gen cloud team. My job is keeping both in the room when we make decisions for our clients. JOHN BEAUFORD CHIEF TECHNOLOGY OFFICER · SILVER FERN

Personal LI card — John

Image card for John Beauford’s personal LinkedIn, pairing with a first-person post from the industry and grower-expertise lane. Heritage specimen-plate register on warm cream; evergreen copy with no point-in-time stats to refresh.

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NAMEPLATE · PROPOSED The Week Under Glass. ISSUE {n} · {date} One issue a week, from a team that ships every day.

Newsletter masthead — weekly

Header banner for the weekly Silver Fern email newsletter (the /hmnl "What We Shipped" digest); drop into the top of the email template and fill {n} and {date} per issue. The nameplate "The Week Under Glass" is PROPOSED — confirm the name and remove the gold tag before first send.

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SUMMER EDITION · WEEK OF {month day} What we shipped this week. Software that moves at the speed of your season. silverfern.com Nº {nn} the grower's operating system

Newsletter masthead — seasonal

Summer variant of the weekly What We Shipped email masthead (1200×300 header strip, warm cream register): drop in at the top of the newsletter and swap the {month day} and Nº {nn} slots each send. The engraved sun-arc rule is the seasonal mark — regenerate it per season on the same masthead system.

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{EYEBROW · MODULE OR TOPIC} {Headline with a point of view, two or three lines}. {Author Name} {Role}, Silver Fern · {Month DD, YYYY} · {n} min read

Blog hero template

Drop-in header image for silverfern.com blog posts, matching the /hmb blog_hero proportions: fill the {eyebrow}, {headline}, and byline slots, keep the cream-to-spring break and the gold period. Headline stays at three lines or fewer so nothing crowds the koru bleed.

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SILVER FERN QUOTE CARD · {CHANNEL} PULLED QUOTE · CLEARED PROOF 01 · QUOTE · PT SERIF, VERBATIM “ {quote runs here, verbatim, exactly as spoken, three or four lines} 02 · ATTRIBUTION {name} · {role, company} verbatim: run the words exactly as spoken, never tightened cleared: the person quoted approved this exact card cleared example on file: Jason Welk · Bell Nursery the grower's operating system SILVERFERN.COM

SALES

Sales Enablement

Prospect-facing pieces plus INTERNAL H14 pricing graphics (never publish).

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™ the grower's operating system Software that moves at the speed of your season. YOUR SILVER FERN CONTACT {AE name} · {AE email} silverfern.com

One-pager header

Header band for sales one-pagers — PDF, proposal, or print. Drop the AE's name and email into the {braced} contact slot before sending; document content runs below the spring seam.

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™ INTERNAL — SALES USE WORK SUITE · H14 PRICING · TIER LADDER The modules set the tier. FULFILL™ on its own starts at GROW. PRODUCE™, add-ons, or EDI set the floor at SCALE. FORECAST™, RESTOCK™, or custom work is ENTERPRISE. N° 01 GROW $9,600 PER YEAR FULFILL™ every module reads and writes the same record N° 02 SCALE $28,000 PER YEAR + PRODUCE™ N° 03 PRO $50,000 PER YEAR N° 04 ENTERPRISE $108,000+ PER YEAR + FORECAST™, RESTOCK™, and custom work ADD-ONS, PRICED SEPARATELY: CUSTOMER PORTAL $6K · INTELLIGENCE PLATFORM $8K · MOBILE APPS $6K · FULL AI $4K

Tier ladder

Internal quoting reference for the H14 Work Suite pricing ladder: the four tier prices, the module floors, and the separately-priced add-on ledger. Sales use only; never customer-facing.

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INTERNAL — SALES USE What a SCALE quote can add. Quoted as separate line items at SCALE, PRO, and ENTERPRISE. Add-ons are not available at GROW. No. 01 CUSTOMER PORTAL $6K Customers place and tracktheir own orders. No. 02 INTELLIGENCE PLATFORM $8K Dashboards and analysis on thesame records every module uses. No. 03 MOBILE APPS $6K Scans, counts, and orders fromanywhere in the operation. No. 04 FULL AI $4K AI writes the draft; a personowns every change before itreaches your operation. WORK SUITE ADD-ONS · H14 PRICING · AS OF JULY 2026

Add-on cards

Internal sales reference: the four Work Suite add-ons at H14 pricing, quoted as separate line items at SCALE, PRO, and ENTERPRISE (H14 tier floor: add-ons start at SCALE). Carries the INTERNAL — SALES USE mark; never publish or attach externally. Point-in-time pricing — refresh if the H14 list changes.

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INTERNAL — SALES USE ONLY · NOT FOR EXTERNAL DISTRIBUTION ™ Every tier gets heard. The difference is how close we sit to your operation. N° 01 · GROW Community Help center, release notes, and the grower community. You find answers on your own schedule. N° 02 · SCALE Normal A staffed queue. Every ticket reaches a real person and is worked in the order it arrives. N° 03 · PRO Priority Your tickets jump the queue, and a named contact stays on each one until it’s closed. N° 04 · ENTERPRISE Dedicated One success lead owns your account and knows your operation, your crops, and your calendar. Support tiers map one-to-one to Work Suite pricing tiers. H14 pricing framework · July 2026

Support tiers

Internal sales strip mapping the Community / Normal / Priority / Dedicated support tiers one-to-one to the GROW / SCALE / PRO / ENTERPRISE pricing tiers, with qualitative descriptors only. For sales enablement decks and internal pricing conversations; not for external distribution.

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™ INTERNAL — SALES USE H14 PRICE BOOK · TIER FLOOR RULE What they’re buying sets the floor. WHAT’S IN THE DEAL WHERE IT STARTS FULFILL™ ONLY the Ship workstream is the whole deal FLOOR GROW $9,600 / yr PRODUCE™ · ANY ADD-ON · EDI any one of these in the mix lifts the floor Customer Portal · Intelligence Platform · Mobile Apps · Full AI MINIMUM SCALE $28,000 / yr FORECAST™ · RESTOCK™ · CUSTOM planning, replenishment, or custom builds FLOOR ENTERPRISE $108,000+ / yr The floor sets the minimum tier for the shape of the deal. Discovery moves deals up from there. PRO $50,000 sits between SCALE and ENTERPRISE. H14 price book, July 2026.

Tier floor rule

Internal sales quick-reference for quoting: the module mix in a deal sets the minimum tier under the H14 price book. Sales use only, never customer-facing.

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WORK SUITE · LIVE DEMO See your whole season on one screen. We walk you through it live, on your crops and your calendar, instead of sending you a video tour. SET UP MY DEMO the grower’s operating system

Demo invite card

Prospect-facing demo invite for LinkedIn link cards and outbound sales emails; the card itself carries the scheduling link, and the CTA matches the live "Set up my demo" phrasing on silverfern.com/booth.

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™ the grower’s operating system PROPOSAL Software that moves at the speed of your season. We move fast on fixes, carefully on your core workflow. PREPARED FOR {Grower name} DATE {Date} BUILT FOR THE PEOPLE WHO GROW THINGS · SILVERFERN.COM

Proposal cover

Letter-ratio cover page for outbound Work Suite proposal PDFs and print packets, set on the heritage cream register with an engraved certificate frame. Sales fills the {Grower name} and {Date} slots before send.

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CULTIVATE’26 · BOOTH 1907 · JULY 11–14, 2026 GREATER COLUMBUS CONVENTION CENTER You leave with a plan, not a pitch. Fifteen minutes at Booth 1907 and you’ll see your whole season on one screen. LEAVE-BEHIND · PLATE Nº 08 silverfern.com/booth

Leave-behind card

Pocket leave-behind for Cultivate’26 Booth 1907 — print on cream card stock and hand off after a demo; drives to silverfern.com/booth.

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INTERNAL — SALES USE EDI PRICING · FULFILL™ · WORK SUITE Per-transaction pricing, tiered by the month’s volume. AVAILABILITY SCALE tier and above RETAILER SETUP One-time fee per retailer connection TIER 01 TIER 02 TIER 03 negotiated LOWER MONTHLY VOLUME HIGHER MONTHLY VOLUME USD PER TRANSACTION · RATE STEPS DOWN AS VOLUME CLIMBS · QUOTE FROM THE PRICE LIST

EDI volume tiers

Internal explainer for the Work Suite EDI pricing structure in sales conversations. The ladder shows the shape of the tiering only; quote live per-transaction rates and volume bands from the approved price list. EDI is available on SCALE and above. Not for external distribution.

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You leave with a plan, not a pitch. We map how Work Suite fits your crops and the systems you already run, and how to switch without standing still. the grower’s operating system YOUR SWITCH PLAN PREPARED FOR 01 YOUR CROPS How Work Suite fits what you grow. 02 YOUR SYSTEMS What you run today, and where we fit. 03 YOUR SWITCH In steps that keep your season moving. PREPARED WITH SILVER FERN

YMM

YMM / Benchmarking — EMBARGOED

Internal drafts only. Full public HOLD per the gated-facts register. Technology-partner framing, zero deal terms.

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DRAFT · NOT FOR RELEASE EMBARGO HOLDS · RELEASE DATE TBD INTERNAL — EMBARGOED · DO NOT PUBLISH TECHNOLOGY-PARTNER ANNOUNCEMENT · DRAFT FOR FUTURE RELEASE See your season beside the industry’s. Your Market Metrics has named Silver Fern its technology partner. Growers compare their own sell-through against real industry benchmarks, inside the platform they already plan the season on. YOUR MARKET METRICS powered by Silver Fern RELEASE To be confirmed QUOTE Approved quote to follow

Tech-partner announcement draft

Internal draft of the Your Market Metrics technology-partner announcement card (1200×627 social/press format), held under the YMM embargo. Before any public use: clear the embargo, set the release date, drop in the approved quote, and remove the banner strip.

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A · DARK FIELD YOUR MARKET METRICS POWERED BY YMM-02 · POWERED-BY LOCKUP STUDY B · CREAM FIELD YOUR MARKET METRICS POWERED BY TECHNOLOGY PARTNER FRAMING · NOT FOR RELEASE INTERNAL — EMBARGOED · DO NOT PUBLISH INTERNAL — EMBARGOED · DO NOT PUBLISH INTERNAL — EMBARGOED · DO NOT PUBLISH

Powered-by transition lockup

Internal lockup study for the Your Market Metrics brand transition: the wordmark reset in the Silver Fern serif with a powered-by attribution line, proofed on the dark fern and cream fields. Embargoed internal draft; technology-partner framing only, not for publication in any channel.

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ANNUAL BENCHMARK SERIES PLATE No. {n} INTERNAL — EMBARGOED · DO NOT PUBLISH THE {YEAR} EDITION · MEASURED FROM THE FIELD Grower Benchmark Report {YEAR}. Where your operation stands, measured season by season. PLATE {n} · CYATHEA DEALBATA · THE SILVER FERN PREPARED FOR {GROWER NAME} SEASON {YEAR} OPERATIONS {n} POWERED BY INTERNAL DRAFT · NOT FOR DISTRIBUTION

Grower benchmark report cover

Heritage specimen-plate cover for the internal grower benchmark report draft ({YEAR} edition), powered-by-Silver-Fern framing only. YMM program is embargoed: keep the banner strip intact and fill every {braced} placeholder before internal review; do not publish.

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INTERNAL — EMBARGOED · DO NOT PUBLISH ™ BENCHMARK SERIES · PLATE IV RETAIL BENCHMARK PROGRAM Retail Benchmark Report {year}. See where your sell-through stands, store by store. 100 90 80 70 60 50 40 30 20 10 BENCHMARKED ACROSS 5 SEASONS OF SELL-THROUGH DATA 36,000+ RETAIL LOCATIONS SERVED PUBLISHED BY {YMM} EDITION {year} POWERED BY INTERNAL DRAFT · NOT FOR DISTRIBUTION

Retail benchmark report cover

Internal embargoed draft cover for the retail benchmark report — sibling of ymm-03 with the veiling-klok ring as the variant framing device. Replace {YMM} and {year} before any release; holds technology-partner framing ("powered by Silver Fern") and stays under full public embargo until the YMM hold clears.

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INTERNAL — EMBARGOED · DO NOT PUBLISH PRIVATE SOFT PREVIEW INVITATION ONLY THIS FALL Something for the people who count the season. {date} PLACEHOLDER · SET AT SEND POWERED BY SILVER FERN DRAFT V1 · FOR INTERNAL REVIEW

Soft-preview event card

Embargoed draft invite (1200×627) for a private soft preview to a partner community this fall. Intentionally generic: no host or event name on the art. Swap the {date} placeholder at send; the banner strip carries the hold until the embargo lifts.

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INTERNAL — EMBARGOED · DO NOT PUBLISH · INTERNAL — EMBARGOED · DO NOT PUBLISH YMM GROWER BENCHMARKING · LAUNCHING EARLY 2027 Know where you stand. Benchmark your operation against growers your size, on the numbers that decide your season. POWERED BY ™ BENCHMARK SCALE PLATE No. 01 measuring: sell-through PERCENTILE 100 75 50 25 0 YOUR OPERATION your percentile among peers each mark = one grower · anonymized peer set YMM · GROWER BENCHMARKING · INTERNAL DRAFT V1 NOT FOR DISTRIBUTION

2027 launch teaser

Internal embargoed draft of the early-2027 public launch teaser for YMM grower benchmarking, kept to "powered by Silver Fern" technology-partner framing per the embargo register, with the banner watermark in place. The benchmark plate is illustrative only — no live figures; strip the watermark only when the embargo lifts.

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INTERNAL — EMBARGOED · DO NOT PUBLISH PLATE NO. 07 · INTERNAL SERIES · STATUS: EMBARGOED YMM BENCHMARK REPORTS · THE CHART LANGUAGE Draw the industry as a band. Place your operation on it. All values on this plate are synthetic tokens. The geometry is the specification. 1 2 3 4 5 THE PERCENTILE BAND p25–p75 range in fern at 18%. The industry reads as terrain. THE MEDIAN LINE p50 drawn as a 2px spring line, with no point markers. YOUR OPERATION One gold ring with a leader label. The only gold on the chart. THE AXES Every tick stays a synthetic Courier token; nothing is a claim. THE SIGNATURE The wordmark and “powered by Silver Fern” on every chart. Metric across cohort operations, by season v5 v4 v3 v2 v1 v0 t0 t1 t2 t3 t4 season / week p90 p75 p50 p25 p10 YOUR OPERATION value · pctl 4 metric (unit) 1 2 3 5 POWERED BY SILVER FERN · N OPERATIONS · SEASON FRAMING: “POWERED BY SILVER FERN” · TECHNOLOGY PARTNER FIELD #1C2B24 · MEDIAN #B9E3C6 · MARKER GOLD #C08A2D ×1 · TYPE PT SERIF / ARCHIVO / COURIER

Benchmark dataviz style plate

Internal design-system spec for the chart language of future YMM benchmark reports: percentile band, median, and the gold your-operation marker. Embargoed: every value shown is a synthetic token. Do not publish until the program clears embargo.

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INTERNAL — EMBARGOED · DO NOT PUBLISH ™ FIG. 08 · SERIES YMM EVERY DOT IS A GROWER INDUSTRY MEDIAN YOUR OPERATION INTERNAL — EMBARGOED · DO NOT PUBLISH · INTERNAL — EMBARGOED · DO NOT PUBLISH Know where you stand. Compare your operation against real benchmarks from growers and garden centers like yours. YMM · POWERED BY SILVER FERN the grower’s operating system CONCEPT · JULY 2026

LINKEDIN

LinkedIn Header Suite

Company and personal profile banners for every lane — safe-zone aware, one per leadership voice, plus show and fernie editions.

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AVAILABILITY, LIVE the grower’s operating system. every store · every ship week · one live number

Company Banner — Availability, Live

Primary LinkedIn company-page banner on a cream field: a live availability grid dissolves to the right as the tagline lockup takes over. The left 300px is intentionally empty because the company logo overlaps that corner at page render. Pair with the dark alternate (li-02) and rotate between the two.

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SILVER FERN · WORK SUITE 98M+ daily inventory data points across 36,000+ retail locations the grower’s operating system

Company Banner — 98M Data Points (Dark)

Dark editorial alternate for the LinkedIn company page, built on the approved public stat pair with the koru bleeding off the right edge. Keep the left 300px empty; the company logo covers that corner on the live page. Use during launch weeks when the page needs more weight.

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A VIEW OF THE SEASON Every good season was visible early. silverfern.com · the grower’s operating system

Personal Banner — CEO Lane · Season Horizon

Personal LinkedIn banner for the CEO lane: fine data points resolve into a quiet sunrise on a cream horizon. Deliberately statesmanlike — no product UI, no name; the profile card carries the identity. Keep as-is: the empty lower-left is the avatar safe zone.

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THE AI FACTORY AI writes the draft. People ship the change. reviewed, tested, and owned by a person before it ships ticket in draft pr tests: pass review: pass merged ship week next ticket

Personal Banner — COO Lane · The AI Factory

Personal LinkedIn banner for the COO lane: a tidy production line of PR tickets crossing a bright field, headline set in the house thin-over-heavy lockup. No name on the artwork; the leftmost tickets sit behind the profile avatar by design. Ticket labels are generic on purpose — never add real PR numbers.

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specimen 01 · silver fern cyathea dealbata · pressed, not forgotten GROWER HERITAGE We walked the benches before we wrote the code. software raised in the greenhouse · silverfern.com

Personal Banner — CIO Lane · Grower Heritage

Personal LinkedIn banner for the CIO lane: a pressed-botanical silver fern mounted with herbarium tape on a graph-paper cream field. The serif line carries the heritage story; no name appears on the artwork. Lower-left stays quiet for the profile avatar.

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PLATFORM & ENGINEERING Lay the lines once. Feed every zone. pressure-tested · monitored · on all season silverfern.com · the grower’s operating system

Personal Banner — CTO Lane · Irrigation Logic

Personal LinkedIn banner for the CTO lane, and the deliberate dark-field exception among the leadership lanes: circuit traces drawn the way irrigation gets drawn, one manifold feeding every zone. No name on the artwork; the emitter cluster at lower left sits behind the profile avatar by design. The single gold sensor is the only accent — do not add more.

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avail_FINAL_v7.xlsx orders (2).xlsx bench counts.xlsx ship wk notes.xlsx one more copy SILVER FERN · WORK SUITE the whole operation, on one system. forecast to freight · one login · one live number · silverfern.com

Team Banner A — One System

General-issue personal banner any Silver Fern employee can run: spreadsheet scraps tumble behind the avatar and resolve into one clean track that ends in the koru. Bright mint field, no name, no title — the profile card does that work. Default choice for anyone not covered by a leadership lane.

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WORK SUITE · THE SIX MODULES six modules, one rhythm. FORECAST™ PRODUCE™ FULFILL™ RESTOCK™ REPORT™ ANALYZE™ plan · grow · ship · refill · prove · learn silverfern.com

Team Banner B — Module Ribbon

Second general-issue personal banner: the six Work Suite modules run as a smallcaps ribbon from FORECAST™ to a filled ANALYZE™, with the working verbs set underneath in mono. Light planner-board field, ghost glyphs behind the avatar corner. Good for product, sales, and support folks who talk modules all day.

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aisle 1900 1907 show floor · not to scale CULTIVATE ’26 · COLUMBUS find the fern at Booth 1907. July 11–14 · silverfern.com/booth silver fern · work suite, live on the stand

Personal Banner — Cultivate Edition · Booth 1907

Show-month swap for any team member's LinkedIn profile: a quiet floor plan with one dashed walk from the door straight to a fern-green Booth 1907. Facts only — Cultivate ’26, Columbus, July 11–14, silverfern.com/booth. Put it up two weeks before the show, take it down after.

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what can I still sell this week? counts are live. go sell. fernie BUILT INTO WORK SUITE ask about your crop, get a straight answer. fernie · the assistant inside Work Suite · silverfern.com

DIRECT MAIL

The Handshake Drop

A direct-mail program that owns the irony: the AI-native ERP company that still shows up on paper — flyer, postcard, envelope, letter, and the rules.

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PRINTED ON ACTUAL PAPER JUL 2026 Yes. the AI company mailed you paper. Because the fastest way past two hundred unread emails is a mailbox. fig. 1 — how growers actually meet software why we mailed this → see back the grower’s operating system silverfern.com

Flyer front — Yes. The AI company mailed you paper.

Front of the 8.5x11 handshake-drop flyer: the headline owns the irony outright, one dry line explains why, and two koru meet like a handshake beneath a postmark motif. Lead piece of the direct-mail kit; pairs with dm-02 as the back. Print on uncoated stock so the paper joke lands in the hand.

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WHY WE MAILED THIS Three honest reasons. 01 Your inbox is a war zone. Forty vendors a day are fighting for the same subject line. Paper does not have a spam folder. 02 Paper survives the potting bench. Coffee rings, peat dust, hose water. This flyer can take it. Tape it up by the order desk. 03 We still show up in person. Cultivate ’26 in Columbus, July 11–14. Come find the humans at Booth 1907. WORK SUITE · SIX MODULES, ONE SYSTEM FORECAST PRODUCE FULFILL RESTOCK REPORT ANALYZE silverfern.com/booth Scan it, or just type it in. Paper is flexible like that. BOOTH 1907 · CULTIVATE ’26 the grower’s operating system

Flyer back — Why we mailed this

Back of the handshake-drop flyer: three plainspoken reasons the mail exists, the six Work Suite modules in a strip, and a QR block pointing to silverfern.com/booth. Swap the QR placeholder for a live code at the mail house. Runs with dm-01 as a two-sided 8.5x11.

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FROM THE BENCH · MAILING NO. 3 every bench tag tells the truth. Work Suite is where all of them agree. One record for the crop, the count, and the ship week, from this bench all the way to the order desk. 6 X 9 IN · UNCOATED STOCK silverfern.com PETUNIA — 306 FLAT LOT 26-2214 ZONE 4 · BENCH 12 SHIP WK 28 AVAIL 1,248 WORK SUITE · PRODUCE

Postcard front — Every bench tag tells the truth

6x9 postcard front built on one object: a bench tag with lot, zone, and ship week, floating over a mint field. The line does the selling; the tag does the proving. Tag data is illustrative; never print real lot numbers. Pairs with dm-04 as the mailing side.

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silverfern.com PRSRT STD U.S. POSTAGE PAID SILVER FERN THE HANDSHAKE DROP · NO. 3 Paper got your attention. Software keeps it. Work Suite runs the bench, the order desk, and the dock in one system built for growers. SEE IT LIVE · BOOTH 1907 Cultivate ’26 · Columbus · July 11–14 silverfern.com/booth {first last} {operation name} {street} {city, state zip} USPS BARCODE ZONE — KEEP CLEAR

Postcard back — USPS mailing side

Mailing side of the 6x9 postcard: indicia top right, address block and barcode zone kept clear to USPS spec, message and booth CTA on the left half. Address lines are a merge template for the mail house. Verify indicia permit details before the run.

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silverfern.com PRSRT STD U.S. POSTAGE PAID SILVER FERN software that shakes hands. {first last} {operation name} {city, state zip} open for the reason we printed this THE HANDSHAKE DROP · NO. 1 USPS BARCODE ZONE — KEEP CLEAR

#10 envelope — software that shakes hands

Carrier envelope for the handshake-drop letter: teaser lockup rides just above a standard #10 window, mirrored koru meet on the right, and the barcode zone stays clear to spec. Address shows through from the letter inside (dm-06). Confirm window position against the mail house template before the run.

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CULTIVATE ’26 · BOOTH 1907 July 2026 Dear grower, You are holding a letter from an AI software company. We see the irony. We printed it anyway, on purpose. Our software reads 98M+ daily inventory data points so your team does not have to. But nobody ever bought an ERP from an email. You buy from people who show up, walk the houses, and know why ship week beats a feature list. So: paper. It will still be on your desk after the inbox resets to zero, and it carries one honest ask. Come watch Work Suite run a real operation, live, at Booth 1907. If it does not feel like it was built by people who have stood in a headhouse in July, walk away. We will shake your hand either way. — the Silver Fern team Cultivate ’26 · Columbus · July 11–14 · silverfern.com/booth P.S. The show pass in this envelope is real. So is Booth 1907. the grower’s operating system silverfern.com

Letter — We see the irony. We printed it anyway.

One-page letter for the #10 envelope (dm-05): founder voice in PT Serif on letterhead, the paper irony addressed in the first two sentences, one ask, no names in the signature. Fold ticks mark the tri-fold; the address block prints in the window panel of the actual merge document.

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SHOW PASS · CULTIVATE ’26 bring this card to BOOTH 1907. Good for one live look at Work Suite, on an operation like yours. JULY 11–14 · COLUMBUS, OHIO silverfern.com/booth No expiration. No fine print. Paper does not need terms of service. VALID IN PERSON ADMIT ONE GROWER CULTIVATE ’26 · BOOTH 1907 KEEP IT IN THE TRUCK. REDEEM IN PERSON. the grower’s operating system

Response card — Booth 1907 show pass

The reply device for the handshake drop, styled as a show pass: perforated stub, admit-one-grower, and the only ask in the whole kit — come to Booth 1907. Include in the #10 envelope or hand out at regional visits. The joke in the fine print stays; it is the brand.

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HOW WE SELL · IN WRITING The Handshake Rules. Why an AI-native company mails paper, drives to greenhouses, and answers the phone. 01 Show up. Screens are fine. Handshakes close. We drive to the greenhouse. 02 Answer the phone. A person, during grower hours, who knows what a liner is. 03 Send paper when paper works. Your inbox is a war zone. The potting bench is not. 04 Let the software do the math. 98M+ daily inventory data points. That part is our job. 05 Earn the next season. We would rather earn next year than lock you into this one. RULES 01–05 · PRINTED, NOT POSTED the grower’s operating system silverfern.com/booth

Manifesto insert — The Handshake Rules

Insert sheet for the handshake drop: five plainspoken rules on why an AI-native ERP company still mails paper, drives to greenhouses, and answers the phone. The one dark piece in the kit, so it reads as the keepsake. Also works framed at the booth.

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avail_FINAL_v7.xlsx 1,240 980?? #REF! wk 28 wk 28 (old) counts_MASTER(2).csv row 4,081 of 9,912 2,310 2,130? re-count zone 4 ?? SHEET 14 OF 61 last saved 11:47 PM CROP ZONE AVAIL SHIP WK Petunia 306 flatZ41,248WK 28 Geranium 4.5 inZ2860WK 28 Begonia 1204 trayZ62,310WK 29 Impatiens linerZ1540WK 29 Tomato plugZ33,120WK 30 Marigold 306 flatZ51,080WK 30 the same Tuesday, in Work Suite. BEFORE AFTER This slider works better in the software. frozen mid-wipe, so it fits in a mailbox. silverfern.com

SEED PACKETS

The Seed Packet Series

The six modules as heirloom varieties — packet fronts, instructions on the back, and the full-catalog mix.

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SILVER FERN SEED CO. WORK SUITE COLLECTION · PACKET NO. 1 OF 6 VAR. NO. 1 SOWN FROM HISTORY. GROWS INTO NEXT SEASON. HEIRLOOM DEMAND PLANNING FORECAST™ Demand, seen a season early. PLANTING INSTRUCTIONS Sow last season's orders with live retail sell-through. Thin the guesswork. Keep the numbers that hold up. Commit benches to demand you can actually see. the grower's operating system SILVERFERN.COM

Seed Packet No. 1 — FORECAST™

Heirloom seed packet for the FORECAST™ module: the demand curve drawn as a climbing vine, history solid, forecast dashed, planting instructions telling the truth about what it does. First of six in the Seed Packet Series for print, social carousels, and booth handouts. Run the set together or lead with this one.

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PACKET OPENED · CONTENTS ACTIVE SILVER FERN SEED CO. WORK SUITE COLLECTION · PACKET NO. 2 OF 6 OPEN-POLLINATED CROP PLANNING PRODUCE™ The forecast becomes a crop schedule. VAR. NO. 2 · PRODUCE sticking to ship week, planned once PLANTING INSTRUCTIONS Sow the forecast into houses, benches, and weeks. Space every crop to the bench it actually gets. Label each lot from sticking to ship week. BENCHED INTO ROWS the grower's operating system SILVERFERN.COM

Seed Packet No. 2 — PRODUCE™

The PRODUCE™ packet arrives already torn open: loose seed spills from the tear and lands benched into tidy rows, chaos on top, schedule at the bottom. Left-column layout for variety against the classic packets in the series. Use in the six-packet set or anywhere production planning is the story.

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SILVER FERN SEED CO. PARCEL POST · PACKET NO. 3 OF 6 SILVER FERN PARCEL POST SHIP WEEK TO: THE ORDER DESK, EVERY DOCK DOOR, EVERY SHIP WEEK, ALL SEASON. FRAGILE · LIVE GOODS HARD-SHIPPING VARIETY FULFILL™ From the order desk to the dock door, one system. HANDLING INSTRUCTIONS Pick by house and section, not by memory. Stage carts against the truck, not the aisle. Ship the week the PO promised. HANDLE WITH CARE. IT CARRIES THE SEASON. the grower's operating system SILVERFERN.COM

Seed Packet No. 3 — FULFILL™

The FULFILL™ packet goes postal: a perforated Silver Fern Parcel Post stamp, a ship-week cancellation mark, and an address block that reads like an order promise. Handling instructions carry the module truth from pick to dock. Third of six in the Seed Packet Series.

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SILVER FERN SEED CO. PACKET NO. 4 OF 6 · RETAIL REPLENISHMENT SCAN DATA IN · REORDERS OUT · SHELF STAYS FULL PAY-BY-SCAN REPLENISHMENT RESTOCK™ The rack refills before the store calls. PLANTING INSTRUCTIONS Sow availability to every store you serve. Water weekly with scan data from the register. Harvest reorders before the shelf goes bare. SOWS ACROSS 36,000+ RETAIL LOCATIONS the grower's operating system SILVERFERN.COM

Seed Packet No. 4 — RESTOCK™

The RESTOCK™ packet leads with the rack itself: shelves selling down in engraved dots, the just-replenished units marked in gold. A reversed moss band carries the variety name, and the packet earns its one public number, 36,000+ retail locations. Fourth of six in the Seed Packet Series.

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SILVER FERN SEED CO. PACKET NO. 5 OF 6 · THE NUMBERS, READABLE SELF-REPORTING VARIETY REPORT™ The whole operation, on one page. FIELD TRIAL RESULTS GERMINATION EVERY LOT ACCOUNTED FOR VIGOR MATCHES THE HOUSE UNIFORMITY ONE VERSION OF TRUTH YIELD READY BEFORE THE MEETING Every house, every lot, without the chase. the grower's operating system SILVERFERN.COM

Seed Packet No. 5 — REPORT™

The REPORT™ packet is scored like a field trial: a compass-ticked medallion up top, then germination, vigor, uniformity, and yield graded the way a head grower would read them. Mint paper keeps it bright against the cream packets in the set. Fifth of six in the Seed Packet Series.

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SILVER FERN SEED CO. PACKET NO. 6 OF 6 · NIGHT WORK NIGHT-BLOOMING VARIETY EVERY SCAN AND COUNT, CHARTED OVERNIGHT ANALYZE™ Finds the why while the house sleeps. PLANTING INSTRUCTIONS Sow every scan, order, and count in one bed. Let it root through seasons of history. Cut the trend that explains the week. NET CONTENTS: 98M+ DAILY INVENTORY DATA POINTS the grower's operating system SILVERFERN.COM

Seed Packet No. 6 — ANALYZE™

The one dark packet in the series: ANALYZE™ as a night-blooming variety, its trend line cut through a sky of data-point seeds, with the approved 98M+ daily inventory data points as net contents. Use it as the closer when the six packets run as a set.

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SILVER FERN SEED CO. PACKET BACK · GOOD FOR ALL SIX VARIETIES DIRECTIONS FOR USE Some people call it onboarding. We call it planting. 1 SOW Bring your catalog, customers, and availability into one system. Nothing planted gets lost. 2 THIN Retire a spreadsheet every time Work Suite takes over the job it was doing. 3 HARVEST Run the season from one place, forecast to fulfillment, and let the paper pile go quiet. GERMINATION TABLE SEED TYPE AI-NATIVE ERP LIGHT FULL PRODUCTION, ALL SEASON SOIL GREENHOUSE, NURSERY, PRODUCE SPACING EVERY HOUSE, EVERY BENCH DEPTH DOWN TO THE LOT AND TRAY GERMINATION COMES UP WHERE YOU PLANTED IT the grower's operating system SILVERFERN.COM GUARANTEED TO COME UP

Packet back — Directions for use

The shared back for the whole Seed Packet Series: sow, thin, and harvest re-purposed as the three honest steps of coming onto Work Suite, plus a germination table that reads like a spec sheet and grades like a promise. Prints on the reverse of any of the six variety packets. The gold inspection stamp is the only ink allowed to sit crooked.

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SILVER FERN SEED CO. CATALOG ENVELOPE · THE FULL-SUITE MIX HAND-MIXED · SOWN AS ONE SYSTEM ALL SIX VARIETIES · ONE GARDEN WORK SUITE Six varieties, hand-mixed for the whole operation. FORECAST PRODUCE FULFILL RESTOCK REPORT ANALYZE COLLECT THE SET · THEY GROW BETTER TOGETHER the grower's operating system SILVERFERN.COM

ALMANAC

The Grower’s Almanac & Field Notes

Old-wisdom formats re-instrumented: ops forecast pages, moon-phase milestones, field notes vs the system of record.

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VOL. I SILVER FERN PRESENTS MMXXVI The Grower’s Almanac OPERATIONAL EDITION Containing the ship-week calendar, the planting table, frost & stockout advisories, the phases of the season, and the proverbs of the trade, corrected for this year. the grower’s operating system SILVERFERN.COM

Almanac Cover — Operational Edition

The masthead piece for the Grower’s Almanac series: Fraunces display over an engraved koru seal on cream. Use it as the series opener on social carousels, print handouts, or the first slide of any almanac-themed campaign. Keep the border and seal intact; the cover reads as a set with the interior pages.

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THE GROWER’S ALMANAC · PHASES OF THE SEASON A season, read by its phases. SOW STICK TRANSPLANT SPACE SHIP WEEK SELL-THROUGH wk 02 wk 06 wk 10 wk 14 wk 18 wk 19+ seed in the dark,all of it promise roots take hold,benches fill into the flat,onto the bench give them room,let them finish everything at once,trucks at the dock the shelf empties,the signal returns The full moon is ship week. Forecast tells you which one. Milestones should read like phases: fixed, knowable, never a surprise. silverfern.com

Phases of the Season

A moon-phase calendar where the phases are the operational milestones of a growing season, from sow to sell-through. Runs well as a wide social post or a print spread inside the almanac set. The full moon is always ship week; keep the gold marker on it.

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THE GROWER’S ALMANAC · THE OPERATIONAL FORECAST Tomorrow’s weather is demand. Fronts are ship weeks. Pressure is demand. Read the map before the week reads you. H HIGH DEMAND L SOFT WEEK SHIP WEEK 18 · MOVING IN SHIP WEEK 19 · BUILDING THE OUTLOOK Demand is building over the garden centers and moving inland. Expect back-to-back ship weeks with little room between them. Forecast draws the map. The order desk calls the play. LEGEND ship week, confirmed ship week, forming demand pressure H sell-through peak L soft week silverfern.com the grower’s operating system

The Operational Forecast

A weather-page parody where fronts are ship weeks and pressure systems are demand, drawn like a proper synoptic chart on paper stock. Strong as a wide social piece or a talk slide when the story is seeing the season coming. The legend carries the joke; never crop it out.

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field notes — wk 18 geraniums running EARLY — check house 4 call Ray re: third truck for Tues petunia 4.5 — short count?? recount bench 12 vents in house 7 stuck HALF OPEN again ask Dana for the co-op PO sheet found it. (it was in the truck) wk 19 mums?? where did that note go TRANSCRIBED FROM THE DASH OF THE FARM TRUCK THE SAME WEEK, IN THE SYSTEM Week 18 Geraniums, zonal 4.5″ READY · WK 18 Crop moved up one week. Availability already shows it. Trucks, Tuesday 3 CONFIRMED Third truck added. Dock times posted to the crew. Petunia 4.5″, bench 12 COUNT RECONCILED Scan matched the bench. No recount needed. House 7 vents FLAG CLEARED Maintenance closed it out this morning. Co-op PO RECEIVED · ALLOCATED Sheet is in the system. Nobody has to go find it. One week. Two ways of knowing it. Work Suite keeps the second one, without losing the first. silverfern.com

Field Notes vs. The System

A field-notebook double spread: the week as it lives on the dash of the farm truck, then the same five facts as one clean system view. Built for wide placements where the spreadsheet-chaos-versus-one-system story needs to land in a glance. The coffee ring stays; it is doing real work.

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No. 3 THE GROWER’S ALMANAC · TABLE No. 3 The Planting Table Sow to the ship week, not the other way around. CROP SOW TRANSPLANT SHIP Geranium, zonal 4.5″ Petunia, 4.5″ Impatiens, 306 flat Marigold, 306 flat Tomato, 4″ Pepper, 4″ Basil, 4″ herb Begonia, 6″ Garden mum, 8″ * wk 01wk 06wk 16 wk 02wk 07wk 15 wk 04wk 09wk 17 wk 05wk 09wk 15 wk 06wk 10wk 16 wk 06wk 11wk 18 wk 07wk 11wk 17 wk 51wk 05wk 14 wk 22wk 27wk 36 * Sown the season before. Begonias forgive no one. Forecast sets the ship week, then works every sow and transplant date backward from it. The table never argues with the truck. SILVERFERN.COM the grower’s operating system

The Planting Table

The classic almanac planting table redrawn as tabular art: sow, transplant, and ship columns under proper rules and figures. Works in print, as a booth handout page, or a tall social post for growers who love a good table. Crop rows are illustrative; swap in real crops before customer-specific use.

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THE GROWER’S ALMANAC · ADVISORY, ISSUED NIGHTLY You’d never let a frost surprise you. Why let a stockout? FROST DATES ARE POSTED TO THE BOARD. STOCKOUT DATES ARE PREDICTED. NO. 04 FROST ADVISORY Cold air settles into the low houses after midnight. You cover the tender stock. You don’t debate it. NO. 05 STOCKOUT ADVISORY Shelves run bare at the weekend peak. Restock reads sell-through from 36,000+ retail locations first. Two dates on the calendar you never want to meet unprepared. LAST FROST FIRST STOCKOUT silverfern.com

Frost and Stockout Advisory

A square advisory card pairing the two dates no grower wants to be surprised by: the late frost and the empty shelf. Built for feed placements where one sharp line has to do all the work. Uses only the approved 36,000+ retail locations figure; do not add numbers.

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THE GROWER’S ALMANAC · PROVERBS OF THE TRADE Old wisdom, new instruments. The sayings were never wrong. They were waiting on better readings. THE SAYING THE READING No. I “ Plant when the oak leaf is the size of a squirrel’s ear. FORECAST™ READS: The sow week comes off last season’s sell-through, not the neighbor’s oak. No. II “ Red sky at morning, grower take warning. RESTOCK™ READS: Demand was building by Thursday. The order desk saw it before the sky did. No. III “ A late frost forgives no one. FULFILL™ READS: Neither does a missed ship week. Every truck, dock and PO on one board. No. IV “ Count your trays twice. WORK SUITE READS: 98M+ daily inventory data points. Counted once, correctly. SILVERFERN.COM the grower’s operating system

Proverbs of the Trade

Four pieces of old grower wisdom set against the modern instrument reading, proverb on the left, module on the right. A quiet-confidence piece for print, LinkedIn, or the almanac set. The 98M+ figure is the approved public stat; the rest stays evocative, not numeric.

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THE GROWER’S ALMANAC · THE YEAR, AROUND JAN APR JUL OCT FORECAST™ PRODUCE™ FULFILL™ RESTOCK™ REPORT™ ANALYZE™ TWELVE MONTHS · SIX INSTRUMENTS The Season Wheel The year turns. The system turns with it. SILVERFERN.COM the grower’s operating system

COLLECTIBLES

Trading Cards & Shop-Floor Collectibles

Module trading cards, the rare Head Grower, stickers, pins, and patches — swag with an actual point of view.

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FORECAST™ MODULE 01 / 06 MODULE · WORK SUITE SIGNAL: DEMAND SELL-THROUGH SIGHT Reads the racks at 36,000+ retail locations and turns them into next week’s plan. SHIP-WEEK SENSE Calls the wave before the order desk asks. FORESIGHT LEAD TIME It knew the pansy wave was coming before the weather did. SERIES ONE · CARD 01 silverfern.com

FORECAST™ — Module Trading Card

Card front for the Work Suite trading-card set: the FORECAST™ glyph as the creature, ability text drawn from what the module actually does, stats as pips so no numbers get invented. Print at 750x1050 on 350 gsm with a soft-touch laminate and foil on the frame. Booth giveaways and onboarding swag: hand a grower their module.

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RESTOCK™ MODULE WORK SUITE · SERIES ONE · MODULE 04/06 SHELF WATCH Counts on-hand at every store, every day, watching 98M+ daily inventory data points. AUTO REORDER Writes the replenishment order before the rack runs empty, sized to what each store sells. COVERAGE LAG PAPERWORK The rack never learned what empty means. silverfern.com

RESTOCK™ Trading Card

Series One card front for the RESTOCK™ module: full-bleed shelf-rack art, overlapping name plate, and abilities written as product truths. Pairs with the FORECAST™ card in booth packs and sales leave-behinds. Stats stay as pips and dashes; the only numbers allowed are the approved public ones.

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TRADING CARDS SERIES ONE the grower’s operating system silverfern.com

Series One Card Back

Shared back for every card in the Series One set: koru lattice, crest, and series mark on the deep field. One shared back keeps every sleeve and binder page reading as a single deck. Keep the crest upright; do not recolor or print a lighter variant.

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The Head Grower HUMAN · RARE WORK SUITE · SERIES ONE · PERSONA FINAL SAY Every plan the system writes stops at this desk. Nothing ships until the head grower signs it. WALK THE HOUSES Checks the benches in person every morning. Sees what a sensor can’t and a model won’t. EXPERIENCE GUT CALL SPREADSHEETS Knows every bench by heart. The system keeps up. silverfern.com

The Head Grower · Rare Persona Card

The only human in Series One, and the only rare: gold hairline frame, dawn-lit silhouette, and Final Say as the headline ability. Use it to tell the human-approval story in booth packs and onboarding decks. The gold frame is reserved for this card; no other card in the set carries it.

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SILVER FERN · STICKER SHEET NO. 1 KISS-CUT MATTE VINYL FORECAST PRODUCE FULFILL RESTOCK REPORT ANALYZE the grower’s operating system silverfern.com

Series One Sticker Sheet

Kiss-cut vinyl sheet: the koru, fernie, all six module chips, the tagline bar, the wordmark, and the gold period. Drop into swag bags at Cultivate and ship with welcome kits; growers put these on coolers, clipboards, and laptop lids. Dashed lines mark the kiss-cut and do not print.

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SILVER FERN · ENAMEL PIN PLATE HARD ENAMEL · POLISHED SILVER BACK HEAD GROWER FINAL SAY 01 · KORU DISC 38 MM · HARD ENAMEL 02 · HEAD GROWER BADGE 76 MM · ONE PER HEAD GROWER 03 · FERNIE 32 MM · HARD ENAMEL WALK THE HOUSES the grower’s operating system 04 · FORECAST™ GLYPH 32 MM · HARD ENAMEL 05 · BENCH TAG 45 MM · DIE-STRUCK 06 · TAGLINE BAR 80 MM · HARD ENAMEL SERIES ONE · BUTTERFLY CLUTCH BACKS silverfern.com

Series One Enamel Pin Plate

Production plate for six hard-enamel pins: the koru disc, the Head Grower badge, fernie, the FORECAST™ glyph, a bench-tag pin, and the tagline bar. The Head Grower badge is the earn-it pin: one per head grower, handed over in person, never dropped in a swag bag. Silver metal throughout; the gold period on the tagline bar is the only gold on the plate.

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SILVER FERN · EMBROIDERED PATCH SET MERROWED EDGE · IRON-ON BACKING SILVER FERN WORK SUITE NO. 01 · CREST · 90 MM HEAD GROWER FINAL SAY NO. 02 · HEAD GROWER · 80 MM the grower’s operating system NO. 03 · ROCKER · 120 MM TWILL + POLY THREAD · SEW OR IRON-ON silverfern.com

Series One Embroidered Patch Set

Three-patch set with visible merrow edges and running-stitch detail: the round crest, the Head Grower shield with its FINAL SAY ribbon, and a rocker carrying the tagline in lowercase thread. Made for hat fronts, cooler jackets, and the sleeve of whoever walks the houses. Tagline stays lowercase even in embroidery; nobody adds a trademark to it.

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FULL SUITE · ONE OF ONE WORK SUITE ONE RECORD OF TRUTH Six modules, one login: Forecast, Produce, Fulfill, Restock, Report, Analyze. WHOLE-OPERATION SIGHT Reads 98M+ daily inventory data points before the first walk of the morning. You don’t collect the whole suite. You run it. SERIES ONE · SERIAL 1/1 silverfern.com

BLUEPRINTS

Blueprints & Schematics

The operating system drawn like infrastructure — plan views, exploded stacks, transit maps, patent plates.

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DWG OPS-101 · SCALE 1” = 40′-0″ GREENHOUSE OPERATIONS PLAN SILVERFERN.COM 312′-0″ HOUSE 1 — SPRING ANNUALS HOUSE 2 — LINERS + PLUGS HEADHOUSE — TRANSPLANT LINES · CARTS · STAGING SHIPPING DOCK — 6 DOORS ORDER DESK 1 2 3 4 Every bay, bench, and dock — one plan, one system of record. KEYED MODULES 1 PRODUCE bench plan and tasks, by house and zone 2 FULFILL pick, stage, and load from the headhouse 3 FORECAST demand by ship week, at the order desk 4 RESTOCK replenishment beyond this sheet, off the dock 98M+ daily inventory data points read into this plan SILVER FERN SHEET OPS-101 DRAWING Greenhouse operations plan · Work Suite SCALE 1” = 40′-0″ REV A CHECKED — HEAD GROWER the grower’s operating system

Greenhouse Operations Plan — OPS-101

An architectural plan-view of a working operation with the Work Suite modules keyed to the spaces they run — benches, headhouse, dock, order desk. Use as a hero visual in decks, print, or the trade-show booth loop. Keep the title block intact; it carries the lockup and tagline.

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FIG. 2 — EXPLODED VIEW · DWG WS-200 the work suite stack DO NOT SEPARATE · ONE DATABASE ANALYZE ask the data anything REPORT the numbers, already pulled RESTOCK store-level replenishment FULFILL pick, stage, ship PRODUCE grow plan to bench tasks FORECAST demand, weeks ahead YOUR OPERATION houses, benches, crews Six modules, one system — lift any layer and the data underneath still holds. SILVERFERN.COM

The Work Suite Stack — Exploded View

An exploded axonometric of the six Work Suite modules lifting off a grower's operation, drawn like an engineering assembly figure. Strong as a full-page print piece or a slow-scroll web section. The base layer always stays dark — the operation grounds the stack.

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NETWORK MAP NO. 3 · ALL STOPS SHOWN THE ORDER-TO-DELIVERY LINE every stop between the PO and the store shelf PO RECEIVED AVAILABILITY POSTED ALLOCATED PICKED + PACKED DOCK SCAN ON THE TRUCK STORE SHELF BENCH TASKS HOUSE 4 SELL-THROUGH READ REORDER DRAFTED NEW PO ISSUED LINES OF SERVICE GROWER LINE — order to delivery RESTOCK LOOP — shelf back to PO PRODUCE SPUR — bench tasks No transfers. No missed connections. SILVERFERN.COM

The Order-to-Delivery Line — Network Map

A metro-diagram reading of one order's journey: the fern Grower Line runs PO to shelf, the gold Restock Loop brings sell-through home, and the Produce Spur branches to the bench. Built for web sections, posters, and onboarding decks. Station names may be edited to match a vertical, but keep the three-line structure.

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TOPOGRAPHIC SURVEY · SHIPPING SEASON · SHEET 4 READ THE TERRAIN. every contour is a ship week — the summit is spring WK 08 WK 10 WK 12 WK 14 A A′ SPRING PEAK — WK 16 WK 32 MUM RIDGE — WK 36 N SHIP WEEKS 0 2 4 6 8 LEGEND CONTOUR — two ship weeks PEAK — the spring rush SECTION LINE A–A′ A A′ SECTION A–A′ — ORDER VOLUME BY WEEK Forecast reads the terrain before your crew has to climb it. SILVERFERN.COM

Season Relief Map — The Spring Rush

The shipping season drawn as terrain: contour lines are ship weeks, the summit is the spring peak, and Mum Ridge waits in the fall. Use on the web, in season-planning decks, or as a print piece for the order desk wall. The section profile is illustrative — never attach real volume numbers.

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PLATE V. The Graft. new growth on proven roots grade SCION — WORK SUITE the growing top UNION — ONBOARDING clean cut, tight wrap ROOTSTOCK — YOUR OPERATION decades in the ground ROOTS — YOUR DATA orders, crops, customers Fig. 5 — whip graft: the Work Suite on a working operation. SILVER FERN · SILVERFERN.COM

Plate V — The Graft

An engraved horticultural plate: your operation as rootstock, the Work Suite as scion, onboarding as the union that takes. The one piece in the collection that says "we join what you already built" without a single interface screenshot. Suited to print, editorial, and the heritage page.

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IRRIGATION DIAGRAM NO. 6 · DATA MAINLINE ONE MAIN LINE. your data moves like water — pressurized, filtered, metered SOURCE ORDERS · CROPS · COUNTS FILTER no bad data in the line FORECAST set weeks early 98M+ FLOW METER PRODUCE metered to the bench FULFILL out the dock door WORK SUITE MANIFOLD ORDER DESK HEAD GROWER SALES RETAIL 36,000+ LOCATIONS ONE SYSTEM, SOURCE TO STORE No leaks between systems. No hand-watering the spreadsheet. THE MAIN LINE CARRIES 98M+ DAILY INVENTORY DATA POINTS DWG IR-006 · SILVER FERN the grower’s operating system

Irrigation Diagram No. 6 — The Data Mainline

Your operation's data drawn as an irrigation plan: one filtered, metered main line through the Work Suite manifold, laterals out to every desk that needs it. Strong in dark web sections and conference screens. The 98M+ figure is the approved public stat — do not swap in other numbers.

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PANEL SCHEMATIC NO. 7 · FRONT ELEVATION EVERY SWITCH A PERSON CAN REACH. WORK SUITE — OPERATIONS CONSOLE AVAILABILITY ORDER LOAD TRUCKS OUT 14 15 16 17 18 SHIP WEEK SELECT SILVER FERN MADE FOR GROWERS ALLOCATE PICK STAGE SHIP INVOICE REPLENISH AI DRAFT PERSON APPROVES Automation runs the board. A person owns every switch. SILVERFERN.COM

Panel Schematic No. 7 — Operations Console

A mid-century control panel for a grow operation: gauges for availability, order load, and trucks out; a ship-week dial; and a switch bank labeled in the verbs a crew actually uses. Pairs with the AI-with-a-person-in-charge message anywhere it runs. One switch is always drawn down — the person decides when.

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DESIGN PLATE · SHEET 1 OF 1 the grower’s operating system FIG. 1 — SYSTEM IN PLAN VIEW WORK SUITE FORECAST PRODUCE FULFILL RESTOCK REPORT ANALYZE 1 2 3 4 5 6 REFERENCE NUMERALS 1 — FORECAST · demand, weeks ahead 2 — PRODUCE · the grow plan, live 3 — FULFILL · pick, stage, ship 4 — RESTOCK · shelf-level replenish 5 — REPORT · numbers, already pulled 6 — ANALYZE · ask the data anything Drawn from the working system, not a concept. SILVER FERN · SILVERFERN.COM

HERITAGE PRINT

The Heritage Press Room

1900s catalog covers, botanical plates, WPA posters, crate labels — the heritage voice, set with modern intent.

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CATALOGUE NO. 26 SEASON MMXXVI SILVER FERN GREENHOUSE AND NURSERY SOFTWARE OF MERIT FIG. 1. THE SILVER FERN, TRUE TO TYPE ANNUAL DESCRIPTIVE CATALOGUE Work Suite Dependable software for the modern grower, offered complete for the season ahead. SIX PROVEN VARIETIES FORECAST · PRODUCE · FULFILL RESTOCK · REPORT · ANALYZE SILVERFERN.COM

Annual Catalogue Cover — Work Suite

A 1903 seed-catalog cover re-set for Work Suite, with engraved rules, a medallion fern plate, and Fraunces display type. Use as a booth print piece, a heritage social post, or the cover of a printed capabilities booklet. Keep the aged-paper field; do not recolor onto dark.

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PLATE VII. CYATHEA DEALBATA · THE SILVER FERN Fig. 1. INDEX OF PARTS FORECAST™ reads the season early. PRODUCE™ keeps every crop on schedule. FULFILL™ moves orders out the door. RESTOCK™ refills the shelf in time. REPORT states the numbers plainly. ANALYZE shows what they mean. SIX PARTS, ONE LIVING SYSTEM. Drawn from a living specimen, and set to work in the modern greenhouse. SILVER FERN · PLATE VII OF XII · SILVERFERN.COM

Plate VII — The Silver Fern, Index of Parts

A Victorian botanical plate of the silver fern whose taxonomy sidebar is quietly the Work Suite module list. Works as an office print, a slow-burn LinkedIn image, or booth wall art. The engraving stays a single ink; never fill the frond with flat color.

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SEASON POSTER NO. 3 GROW SMART EVERY CROP. EVERY BENCH. EVERY SHIP WEEK. WORK SUITE · BY SILVER FERN · SILVERFERN.COM

GROW SMART — WPA Poster

A WPA-style poster in flat inks: big geometry, one greenhouse on the horizon, and GROW SMART energy set in heavy Montserrat. Use for booth backdrop panels, office prints, and event social. The grain layer stays on; the four inks never gain gradients.

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SERIES A No. 4 LETTERPRESS TRADE CARD Good growing is planned, not lucky. Good growing is planned, not lucky. Good growing is planned, not lucky. WORK SUITE · SILVER FERN · SILVERFERN.COM the grower’s operating system HAND SET AND PRESSED IN THE GREENHOUSE DISTRICT

Letterpress Trade Card No. 4

A letterpress trade card with a deep-impression headline and a single line of copy, framed in printers’ rules. Print it as a real leave-behind card, or run it as a quiet interstitial in decks and email. One line only — resist adding a second.

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STRIKE ANYWHERE silver fern strike up a conversation. BOOTH 1907 CULTIVATE ’26 · JULY 11–14 silverfern.com/booth CLOSE COVER BEFORE STRIKING SOUVENIR OF CULTIVATE ’26 · COLUMBUS

Matchbook — Booth 1907

A souvenir matchbook cover for Cultivate ’26: strike up a conversation at Booth 1907. Use for event social countdowns, badge-mail inserts, and the booth swag table. The gold striker strip is the one gold move — keep the match heads green.

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GROWN AND PACKED BY SILVER FERN FRESH AVAILABILITY BRAND FANCY GRADE COUNTED DAILY PICKED FRESH FROM LIVE COUNTS. Every crop, bench, and ship week, true to grade. NET CONTENTS: 98M+ DAILY INVENTORY DATA POINTS · SILVERFERN.COM

Fruit-Crate Label — Fresh Availability Brand

A chromolithograph fruit-crate label selling FRESH AVAILABILITY brand: arched display lettering, a sunburst fern medallion, and grade seals that read COUNTED DAILY. Use as an availability-email header, booth print, or social post for the order desk audience. The net-contents stat stays verbatim; never add pricing to the label.

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The Growers’ Gazette VOL. XIX · COLUMBUS, OHIO · CLASSIFIEDS No. 1,907. FAIR AND WARMER. PAGE SIX. EST. 1903. WANTED One system to take the place of eleven spreadsheets. Must know every crop, bench, and ship week by name. Apply within. FOR SALE Whiteboard, four colors of dry-erase marker, and one availability chart, lightly trusted. Owner has moved to a live count. LOST Whole mornings, every Monday, lost to manual counts. If found, kindly return them to the order desk. FOUND One number the whole operation can agree on. Inquiries welcomed below. (ADVERTISEMENT.) silver fern WORK SUITE the grower’s operating system SILVERFERN.COM SET IN SINGLE COLUMN · RUN OF PAPER POSITION

Classified Column — The Growers’ Gazette

A 1910s newspaper classified column with a modern message: WANTED, FOR SALE, LOST, and FOUND ads that add up to one system replacing the spreadsheet pile. Run it as a print-style social post, a trade-pub insertion, or a booth handbill. Keep the column narrow and the display ad at the foot; do not add more ads.

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SILVER FERN Certificate of Cultivation BE IT KNOWN TO ALL GROWERS THAT NAME OF OPERATION having retired its last working spreadsheet, is hereby recognized as an operation run on one living system, with every crop, bench, and ship week accounted for. HEAD GROWER FOR SILVER FERN GIVEN THIS ____ DAY OF ________, 20___ the grower’s operating system SILVERFERN.COM

CONTRARIAN

The Counter-Intuitive Series

Voice-forward posters that pick a fight with chaos, not with growers. Spreadsheets are compost.

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spread- sheets are compost.* * compost, n. what the old season becomes so the next one has something to grow in. SILVERFERN.COM the counter-intuitive series · no. 01

Spreadsheets Are Compost

Giant-type poster arguing the counter-intuitive point: the spreadsheets weren't wasted, they fed what comes next. Lead unit of the Counter-Intuitive Series for social, print, and trade-pub placements. Keep the footnote intact; the piece doesn't work without the logic line.

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SILVER FERN REGISTER 01 · THE ORDER DESK RECEIPT: ONE MANUAL DAY MONDAY. EVERY MONDAY. RETYPE AVAILABILITY x DAILY RECOUNT A BENCH x DOZENS WHICH FILE IS CURRENT x PLENTY COPY, PASTE, HOPE x HOURLY CHASE A PO BY PHONE x SOME MOVE SHIP WEEK BY HAND x AGAIN FIND THE HEAD GROWER x OFTEN SAY “LET ME CHECK” x ALL DAY SUBTOTAL YOUR MORNING TAX (THE WORRY) YOUR AFTERNOON TOTAL ONE WHOLE DAY PAID IN BOOT LEATHER CHANGE DUE: YOUR EVENING *** THANK YOU FOR RE-KEYING *** EVERY LINE ITEM IS OPTIONAL. SILVERFERN.COM keep the receipt. lose the day.

Receipt: One Manual Day

Thermal-paper tally of the motions a manual operation buys every day, itemized like a register receipt. Built for 750x1500 story placements and as a printed leave-behind slip at trade shows. Quantities stay generic on purpose; never sub in real counts.

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AN UNFASHIONABLE PROMISE Boring software. Beautiful harvests. Excitement belongs in the greenhouse, not in your ERP. SILVERFERN.COM

Boring Software, Beautiful Harvests

Calm serif manifesto that plants the flag: the software should be the least interesting thing in the operation. Centerpiece poster for the Counter-Intuitive Series; works in print, booth walls, and organic social. Run it uncropped; the negative space is the argument.

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Somewhere right now, a head grower is retyping the availability.

The Anti-Ad

Ninety-five percent empty cream field, one quiet line, a small wordmark. Built for full-page trade-print buys where every other page is shouting. Do not add a headline, a CTA, or a logo lockup; the restraint is the message.

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AI-NATIVE ERP Our AI doesn’t do moonshots. It does Mondays. Counts that match the bench. Availability out before the phones start. Unglamorous, on time. SILVERFERN.COM the grower’s operating system

Moonshots vs. Mondays

Pre-dawn statement piece for the AI conversation: our AI earns its keep on ordinary mornings, not in keynotes. The single dark card in the series, for contrast when the set runs together. Pairs with contra-06 in paid placements.

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WHAT THE DEMOS SHOW WHAT MONDAY NEEDS fig. 1. the robot arm from the keynote. you will not be buying a robot arm. CROP SIZE STATUS SHIP Petunia liners 288-cell Ready WK 28 Geranium, dark red 4.5 in Ready WK 28 Tomato plugs 72-cell Committed WK 29 Hanging baskets 10 in Clean WK 30 Fern liners 50-cell Ready WK 30 fig. 2. availability the order desk can read aloud. no keynote required. vs. we ship the right-hand panel · silverfern.com

What the Demos Show vs. What Monday Needs

Split-panel comparison for the AI-vendor conversation: keynote robotics on the left, a clean availability table on the right. Sized for LinkedIn and web hero placements. The table data is illustrative set dressing; keep crops generic and never load real customer availability.

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· PRINTED ON ACTUAL PAPER · Paper survives the potting bench. No battery. No login. No signal down in house six. Pin this where the work actually happens. THE REST OF THE SYSTEM ISN’T PRINTABLE. silverfern.com

Paper Survives the Potting Bench

Print-medium self-awareness piece: the one ad that admits it's made of paper, built to pair with the direct-mail drop. Run it only in physical placements; the joke dies on a screen. The dashed coupon block is the sole call to action.

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You’ll ask what it costs. We’ll ask what chaos costs. Both numbers are real. Only one of them shows up on an invoice. SILVERFERN.COM the grower’s operating system

OUT-OF-HOME

Out-of-Home & Ambient

Billboards, magazine pages, coffee sleeves, keycards, truck sides — the places software brands never bother to show up.

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BULLETIN · 14 FT × 48 FT SET BIG · READ ONCE · 70 MPH spreadsheets don’t scale. growers do. silverfern.com

Highway bulletin — "spreadsheets don’t scale. growers do."

A 14x48 rural bulletin for the ag corridors between grower country and the interstate: five words, one read, one gold period. The faint spreadsheet grid dissolving at the left edge is the whole argument, kept quiet enough not to slow the read. Never add copy to this layout; if a market demands more, run ooh-06 instead.

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TRADE PRESS · FULL PAGE Availability used to be a phone call. Now it’s a number your buyers see before they dial. SHIP-WEEK AVAILABILITY · LIVE FROM FORECAST™ W28 W29 W30 W31 W32 W33 W34 W35 4.5-in geranium 606 impatiens 1-gal hosta 10-in hanging fern 2-gal hydrangea 4-in herbs spoken for open to order REFRESHES WITH EVERY BENCH COUNT Work Suite counts the crop where it sits. Every bench, every hold, every PO lands in one live number. So when the order desk quotes a ship week, the house can back it. That is the whole pitch. silverfern.com the grower’s operating system

Trade-magazine full page — "Availability used to be a phone call."

Full-page trade-press ad that lets the availability grid be the art: darker cells are spoken for, lighter cells are open, and the copy stays out of the way. The heatmap is illustrative shading only — never typeset real counts or customer numbers into the cells. Runs right-hand page, no copy past the keylines.

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SLEEVE DIE · FITS 12–16 OZ · KRAFT STOCK SHOW-WEEK AMBIENT · ESPRESSO CART FOLD FOLD GLUE silverfern.com CULTIVATE ’26 · COLUMBUS · BOOTH 1907 the coffee’s on us. so is the forecast. brewed hot. counted live. careful: hot takes about spreadsheets inside. DIE WIDTH · 11.4 IN

Coffee sleeve — "the coffee’s on us. so is the forecast."

Flat die for the show-week coffee sleeve handed out at the espresso cart near Booth 1907: front panel carries the line, the back panel warns about the hot takes. Prints on natural kraft, so keep the artwork to ink, fern, and one gold period. Fold and glue marks are on the die layer and never print.

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tomorrow, the future. tonight, sleep. booth 1907 can wait until the coffee kicks in. BOOTH 1907 · JULY 11–14 silverfern.com CULTIVATE ’26 COLUMBUS · JULY 11–14 TAP TO ENTER

Hotel keycard — "tomorrow, the future. tonight, sleep."

Cultivate-week keycard for the room blocks near the convention center: the mint side talks a grower down from the show floor, the night panel puts the moon up and points at Booth 1907 in the morning. Runs as the front face on standard RFID card stock. Keep the hotel's own compliance printing on the reverse.

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POLE POCKET · DO NOT PRINT ABOVE CULTIVATE ’26 · COLUMBUS your whole operation. one login. SIX MODULES · ONE SYSTEM FORECAST PRODUCE FULFILL RESTOCK REPORT ANALYZE stop re-typing your greenhouse into five different systems. BOOTH 1907 silverfern.com the grower’s operating system POLE POCKET · DO NOT PRINT BELOW GRAND CONCOURSE RIG · 30 IN × 75 IN

Convention-hall banner — "your whole operation. one login."

Tall vertical for the hall entrance rigging at Cultivate '26: the module stack reads floor to ceiling, the booth number does the wayfinding. The one dark field in the OOH set, so it holds up against skylight glare and busy carpet. Pole-pocket zones top and bottom stay clear of ink.

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53-FT DRY VAN · STREET SIDE · PRINTS EDGE TO EDGE you’re driving past 98M+ daily inventory data points. COUNTED LIVE BY WORK SUITE · SILVERFERN.COM WHEEL ZONE · KEEP CLEAR

Truck-side wrap — "you’re driving past 98M+ daily inventory data points."

Street-side trailer wrap that makes the freight itself the proof: every rack in the box is part of the 98M+ daily inventory data points Work Suite counts. Uses only the approved public stat, set huge enough to survive a two-lane pass. Wheel zones and door seams are template marks, not print.

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GROWER OPEN HOUSE the plants are real. the spreadsheets are gone. come see what the house looks like without them. tours start at the head house. silverfern.com

Open-house yard sign — "the plants are real. the spreadsheets are gone."

Coroplast yard sign for grower open houses and field days, staked at the parking lot and the head-house door. Spring-green field so it reads as horticulture from fifty feet, one gold period, grommets in the corners. Pair with a plain directional arrow sign; never crowd this layout with dates or schedules.

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SHOW KIT · FRONT the grower’s operating system the grower’s operating system CULTIVATE ’26 · COLUMBUS · JULY 11–14 {first name} {operation, city} GROWER BOOTH 1907 ask us about ship week. silverfern.com BOOTH MAP LANYARD + BADGE · 4×6 IN PVC · STRAP 20 MM FERN

DATA AS ART

The Shape of a Season

Operational rhythms plotted as gallery pieces — blooms, ridgelines, tapestries, deltas. Illustrative data, framed.

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J F M A M J J A S O N D SILVER FERN THE SHAPE OF A SEASON · Nº 01/08 a year of orders. one petal per month, sized by order volume · illustrative data

A Year of Orders — Radial Bloom

Twelve petals, one per month, each sized by order volume: a whole season readable at arm’s length. Hang it in the office or set it behind a title slide for the annual review. The shape rings true; the numbers are illustrative.

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peak week W01 W07 W13 W19 W26 W32 W39 W45 W52 fig. 02 · weekly units shipped, twelve seasons deep · illustrative data a year of ship weeks reads like a range. SILVER FERN Nº 02/08

Ship-Week Ridgeline

Fifty-two weeks of shipping volume stacked twelve seasons deep, drawn like a mountain range under an aurora. Use it as a wide header for decks and reports that talk about peak season. Illustrative data, no customer numbers.

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availability,woven weekly.Nº 03/08 One stitch is one crop-week; the pattern is the season. fig. 03 · availability density, 22 crop rows × 26 ship weeks · illustrative dataSILVER FERNthe grower's operating system

Availability Heat Tapestry

Availability density woven like cloth: crop rows for weft, ship weeks for warp, a run of gold knots at the peak. A portrait piece for print, or a tall frame for social. The pattern is the point; the data is illustrative.

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portal 21% of flow order desk 15% of flow EDI 24% of flow email 7% of flow phone 6% of flow standing PO 13% of flow mobile 14% of flow one order book Nº 04/08 seven ways in, one river out. SILVER FERN fig. 04 · many channels, one order book · illustrative data

Order-Flow Delta

Seven order channels drawn as tributaries: portal, order desk, EDI, and the rest, each merging into one river that widens at every confluence. Use it when the story is consolidation: many streams, one order book. Illustrative flow, not customer data.

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137.5° SILVER FERNTHE SHAPE OF A SEASON · Nº 05/08 germination,by golden angle.one dot per plug, 137.5° apart —the sunflower's rule · illustrative data

Germination Spiral

A phyllotaxis plot: every dot placed by the golden angle, the same rule a sunflower uses to pack seeds. Quietly technical and endlessly frameable, it suits walls, covers, and the slow slide in a deck. Illustrative data.

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00 06 12 18 24 HOURS one day in the house, drawn in the round. SILVER FERN Nº 06/08 canopy temperature relative humidity fig. 06 · illustrative data

Greenhouse Climate Mandala

Twenty-four hours in one house: canopy temperature and humidity drawn as rings, a quarter-hour heat band around them, and a gold line at solar noon. A dark piece for screens and title cards, where a photo would be too literal. Illustrative data.

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TWELVE CROPS · FIFTY-TWO WEEKS EACH Nº 07/08 The shape of a season. Every crop draws its own curve. A grower reads them like handwriting. Spring annuals one hard wave, wks 12–22 Geranium liners sold ahead, gone by wk 18 Hanging baskets two holidays, two peaks Garden mums summer's patient swell Poinsettias the year ends bright Cool-season veg spring and fall shoulders Perennial gallons a long, level plateau Herb program steady, week in, week out Fern liners evergreen, unhurried Holiday cactus one narrow window Tomato plugs everything at once, early Succulent trays no season at all SILVER FERN illustrative data — real shapes, invented numbers silverfern.com

The Shape of a Season — Twelve Crops

Twelve crops, each drawn as its own season shape with a museum label underneath. Print it large for the office wall, or crop single tiles for social. The shapes ring true to anyone who has walked a spring bench; the numbers are illustrative.

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ppcresc. ffdim. 06:0009:00 12:0015:00 18:00a day at the dock door, scored for scanners.Nº 08/08 SILVER FERNfig. 08 · barcode + RFID scan events, one day · illustrative data

EDITORIAL

Zines & Editorial Objects

GROWER/OS zine covers, broadsheets, op-eds, pull-quote posters — the editorial shelf.

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ISSUE No. 1 · SUMMER 2026 FREE · TAKE ONE GROWER GROWER /OS No. 1 FIRST PRESSING PLANTS · PEOPLE · AND THE MACHINES THAT HELP SOFTWARE YOU CAN GET DIRT ON IN THIS ISSUE 01 · the binder is dead, long live the bench 02 · a dozen tabs walk into a greenhouse 03 · fernie reads the mail silverfern.com the grower’s operating system

Zine Cover — GROWER/OS No. 1

Cover of a photocopied-on-purpose company zine: heavy Montserrat masthead with a mis-registered fern-green ghost, a halftone koru plate, and a stamped first-pressing mark. Print at booths, stuff into shipments, leave stacks at the order desk. Keep it on paper stock; never recolor the field dark.

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FIELD NOTES · THE SPREADSHEET FILES The season the spreadsheets finally lost. F or years, the plan lived in a dozen tabs and one very tired planner. The counts were right on Monday and wrong by Wednesday. The order desk called the head grower to ask what was real; the head grower walked the benches to find out. Then the counts started coming from the bench itself. One system holds the availability, the orders, and the pick list, and for the first time in anyone’s memory, all three agree. Nobody misses the tabs. Least of all the planner. The plan lives where the plants do now. 12 · FIELD NOTES RESTOCK™ · BY THE NUMBERS 36,000+ RETAIL LOCATIONS Restock writes the draft; a person signs it before it ships. what the shelf tells the system, hour by hour SILVERFERN.COM · 13

Magazine Spread — The Season the Spreadsheets Lost

An editorial spread opener: Fraunces headline and drop-cap story on the left page, the approved 36,000+ retail locations stat set as the hero on the right, with a shelf-signal bar motif doing the illustration work. Use in the printed capabilities book or as a two-page trade-pub placement. Only the two approved public stats may ever fill the right page.

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SILVER FERN Annual Letter to Growers 2026 Contents The year on the bench 2 What the AI drafted 7 What people decided 11 Six modules, one system 16 The ship weeks we kept 19 Notes from the order desk 23 Written plainly, the way we’d want to read it. SILVERFERN.COM FIRST EDITION · PRINTED ONCE A YEAR

Annual Letter Cover — 2026

A deliberately plain cover for the yearly letter to growers: centered serif, a dot-leader contents block, one gold mark, and nothing else. Use as the cover of the printed and PDF letter. The restraint is the design; do not add imagery, stats, or color fields.

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PAGE A7 The Greenhouse Ledger SUMMER 2026 OPINION Software should smell like soil. Office software wearing boots has had its decade. The bench deserves better. BY THE EDITORS OF THE LEDGER Most farm software was written a long way from a greenhouse, and you can tell. It asks for data the crew doesn’t have, at times they can’t give it, in units nobody on the bench has ever used. The result is a quiet tax on every house: double entry at the order desk, counts that die in a binder, a forecast that lives in one person’s head and leaves with them on vacation. We think the test for grower software is simple. Does it match the way a section actually moves? Flats in, trays down, lots split, orders pulled. Or does it ask the crew to move like the software? Software should smell like soil. It should know what a ship week is. It should count the bench, not the binder. It should let the AI write the draft and let a person own the call, every time, on every change. Anything less is office software wearing boots. “It should count the bench, not the binder.” LETTERS The Ledger welcomes letters from the order desk and the loading dock alike: silverfern.com THE GREENHOUSE LEDGER · OPINION A7

Op-Ed Page — Software Should Smell Like Soil

A full newspaper opinion page from The Greenhouse Ledger arguing that grower software should match how a section actually moves. Runs as a print-style social carousel page, a trade-pub advertorial, or a framed booth print. Keep the newsprint field and the two-column measure; the copy is final, not placeholder.

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HOUSE 4: WARM, HUMID, HOLDING PRICE: ONE FIRM HANDSHAKE The Greenhouse Ledger VOL. I · No. 1 · CULTIVATE WEEK · COLUMBUS, OHIO · JULY 2026 ALL THE COUNTS AGREE For the first time in memory, the availability, the orders, and the pick list are telling the same story. COLUMBUS · The order desk used to run on ritual: print the availability, mark it up by hand, call the head grower, and hope the bench agreed with the binder by Friday. This week the ritual quietly ended. Counts now come off the bench itself. When a lot splits or a tray ships, the number moves on its own, and every screen in the operation moves with it. “Nothing dramatic happened,” the planner on duty reported. “The phone just stopped ringing.” Around the house, the old artifacts are already curiosities: the clipboard, the reprinted availability, the binder with the coffee ring. The spreadsheet has not been opened since spring. The AI drafts the restock order. A person signs it before it goes anywhere near a truck. Editorial, page A7. BY THE NUMBERS 98M+ DAILY INVENTORY DATA POINTS COUNTED WHILE YOU SLEPT INSIDE THE LEDGER OPINION: SOIL, SOFTWARE .. A7 SIX MODULES, EXPLAINED ... B1 THE MAILBAG, ANSWERED .... B2 SHIP-WEEK ALMANAC ........ B4 ADVERTISEMENT silver fern the grower’s operating system CULTIVATE ’26 · BOOTH 1907 SPRING LINERS ON THE NORTH BENCHES, COUNTED WITHOUT A CLIPBOARD. FORECAST™ The plan that survives contact with April. FULFILL™ Pick lists that already know the dock schedule. ANALYZE™ Margin, by the flat, not by the feeling. THE GREENHOUSE LEDGER · SILVERFERN.COM · PAGE A1

Broadsheet Front Page — The Greenhouse Ledger

A full broadsheet front: masthead, Cultivate-week dateline, a hero story about every count finally agreeing, the approved 98M+ stat boxed as news, and a duotone bench photo block. Print it large for the booth wall or run it page-by-page as a social carousel. The house ad in the rail is the only place the lockup appears; keep it that way.

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HOUSE RULES · PIN-UP No. 1 “ Every change the AI writes, a person signs. Human-owned AI, working the way a good crew does. SIGNED, EVERY TIME silverfern.com · the grower’s operating system

Pull-Quote Poster — A Person Signs

One serif sentence, set huge on the deep field: the whole human-owned AI position in eight words. Print for office and booth walls, or post as-is on social. This is the collection’s only dark piece; do not add any further copy to it.

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& COLOPHON · GROWER/OS No. 1 BACK COVER Set by hand, in five faces. ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 TYPE SPECIMEN · SUMMER 2026 Aa Fraunces Display serif. Headlines with roots. Greenhouse 01 Aa Montserrat The workhorse. Lockups and labels. SHIP WEEK 02 Aa PT Serif The human voice, usually in italic. availability 03 Aa Courier Prime The receipt. Counts, codes, captions. LOT No. 0426 04 Aa Archivo Utility. The small print. Utility grade 05 This issue was printed on whatever the office printer had, proofread at the order desk, and shipped inside actual shipments. silverfern.com · summer 2026

Colophon — Type-Specimen Back Cover

The zine’s back cover, set as a five-row type specimen: each house face with its job description, then a colophon note and the stacked lockup. Doubles as an internal reference card for the brand’s typographic voices. The spring-green field is intentional; it is the only green-field piece in the collection.

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THE POCKET MANIFESTO FIVE FOLDS · TAKE ONE 1. Count the bench, not the binder. If it didn’t come from the house, it’s a rumor. 2. AI drafts. People decide. Every change carries a human signature. 3. The plan lives in one place. Not in nine tabs and somebody’s head. 4. A ship week is a promise. Counting is how you keep your word. 5. Work like the crew does. Early, honest, never precious about mud. silverfern.com the grower’s operating system

MERCH

Merch & Wearables

Caps, tees, jackets, mugs, tins — the wearable kit with stitch-level mocks.

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TECH PACK — HEADWEAR SKU SF-CAP-01 EYELET — ANTIQUE BRASS ONE PER PANEL KORU — 58 MM SATIN STITCH CREAM THREAD ON MOSS BRIM — DOUBLE TOPSTITCH SPRING THREAD, TONAL 6-PANEL, UNSTRUCTURED CROWN: MOSS THREAD 01 · MOSS THREAD 02 · CREAM THREAD 03 · SPRING ONE SIZE · BRASS SLIDE BUCKLE · MOSS UNDERBRIM the grower’s operating system

Field Cap — Embroidered Koru

Headwear tech pack for the team cap: moss 6-panel crown, cream koru satin-stitched at 58 mm, spring tonal topstitch on the brim. Hand to any embroidery vendor as-is; thread colors map to the brand palette. Booth staff and grower gifts — keep the koru front and center, never on the side panel.

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SCREEN PRINT SPEC — FRONT SF-TEE-01 PRINT AREA — 12 IN × 16 IN 16 IN 12 IN the grower’s operating system. silverfern.com center on chest, 2 in below collar seam FLOOD COAT N → S INK 01 · FERN 156 MESH INK 02 · INK 156 MESH INK 03 · GOLD 200 MESH GARMENT: CREAM HEAVYWEIGHT TEE · WATER-BASED INKS PRINT ORDER: FERN → INK → GOLD · FLASH BETWEEN HITS

Tee Front Print — Screen Spec

Production file for the house tee: the lockup set thin-over-heavy with the gold full stop, three water-based inks on a cream heavyweight blank. Registration marks, mesh counts, and the 12×16 print area are true to screen — send straight to the printer. The tagline stays lowercase; do not add a trademark symbol.

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BACK PRINT — 1 COLOR SF-JKT-01 22 IN ACROSS SHOULDERS SILVER FERN the grower’s operating system PRINT AREA 12 × 26 IN FERN SPINE · SPRING GREEN · ONE HIT · SOFT-HAND INK silverfern.com

Chore Coat — Fern Spine Back Print

Back-of-jacket print for the ink chore coat: a single fern frond runs the full spine, curling into the koru at the yoke, with SILVER FERN letterspaced across the shoulders and the tagline at the hem. One screen, spring green, soft-hand ink so the coat still feels like workwear. Crew jackets and long-tenure grower gifts.

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MUG WRAP DIELINE — 11 OZ TRIM AT KEYLINE · BLEED 3 MM HANDLE ZONE — KEEP CLEAR the grower’s operating system MORNING STANDUP walk the houses check the order desk trust one number The numbers were ready before the coffee. silverfern.com SF-MUG-01 · PRINTS FULL BLEED ON WHITE CERAMIC 2 COLORS + GOLD DOT

Mug Wrap — Morning Standup

Flat wrap template for the 11 oz office and gift mug: stacked logo on the left, a three-line morning checklist in the middle, and the handle keep-out zone marked so nothing gets swallowed by the weld. The checked line is the point — the count is done before the walk. Print full bleed; keep the gold to the single dot.

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SHOW GIVEAWAY — KOOZIE SF-KOO-01 CULTIVATE ’26 · BOOTH 1907 kick back. the count runs itself. silverfern.com/booth the grower’s operating system

Show Koozie — Booth 1907

Foam koozie for Cultivate ’26: spring green blank, one-color ink print, and a line that earns its spot in a cooler — kick back, the count runs itself. Booth handout and after-hours events only. Keep the print centered; the koru stays above the copy, never beside it.

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PATCH SPEC — LEATHER SF-PAT-01 SILVER FERN SILVER FERN 70 MM — FITS CAP FRONT VEG-TAN LEATHER, BLIND DEBOSS — NO INK SADDLE STITCH, HEAVY CREAM THREAD Pressed, not printed. It wears in the way a season does. silverfern.com

Leather Hat Patch — Debossed Koru

Sew-on patch spec for caps and beanies: vegetable-tanned leather, blind-debossed koru and wordmark, saddle-stitched in heavy cream thread. No ink anywhere — the mark is pressed, so it deepens as the leather wears. Pairs with SF-CAP-01 or any blank the crew already likes.

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POCKET NOTEBOOK — 3.5 × 5.5 IN SF-NB-01 FIELD NOTES for counts, notes, and hunches GROWER HOUSE / SECTION WEEK OF KRAFT COVER · GOLD-FOIL KORU · ELASTIC CLOSE The bench doesn’t care if your phone is wet. the grower’s operating system

Field Notes — Kraft Pocket Notebook

Back-pocket notebook for the greenhouse walk: kraft cover, gold-foil koru, saddle stitching, and fill-in rules for grower, house, and week. The one merch piece that does real work — counts and hunches go here first, Work Suite second. Foil is the single gold move; everything else prints ink.

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SHOW GIVEAWAY — SEED TIN SF-TIN-01 SILVER FERN BASIL ‘Genovese’ packed for Cultivate ’26 · Columbus FULL SUN · SOW AFTER LAST FROST PINCH OFTEN · SHARE FREELY silverfern.com/booth EMBOSSED KORU LID WHAT WE HAND OUT AT BOOTH 1907 software demos fade. basil doesn’t. A tin of seeds instead of a stress ball. Grow something when you get home. SLIP LID · LABEL PRINTS 2 COLORS + GOLD RULE the grower’s operating system

FERNIE

fernie — Launch Kit

Meet-fernie assets, the six-state lineup, placement rules, and the seasonal wardrobe — starting with the 4th of July hat.

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WORK SUITE LAUNCH KIT · Nº 01 NEW IN THE LAUNCHER meet fernie. He keeps an eye on the whole operation, so you don’t have to. watching 98M+ daily inventory data points state: at rest hi. fernie · the face of Work Suite silverfern.com the grower’s operating system

Meet fernie — launch announcement

The LinkedIn announcement card that introduces fernie, the face of Work Suite: copy left, character on a mint stage right, one quiet "hi." Use it as the first public post of the launch week and pin it for the duration. Character must appear in his at-rest state here — the introduction is calm on purpose.

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CHARACTER SPEC · SIX STATES warmth through motion, credibility through restraint. 010203 040506 AT RESTLISTENINGTHINKING WORKINGDONESTRAIGHT FACE idle in the launcheryou’re typingreading the data job in flightanswer shippedmoney on screen blinks. nothing else.eyes brighten, wideneyes scan the rows half-lidded focusthe earned grinLEDs dim to neutral triggered by the product, never by a timer. the LEDs do the acting; the silhouette never moves. silverfern.com

The six states of fernie

Lineup poster of all six LED-eye states with the trigger that earns each one, from the idle blink to the money-on-screen straight face. Hang it wherever product and design sit, and attach it to any brief that puts fernie on a new surface. The grin in state 05 is earned only — never use it decoratively.

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INTERNAL · BRAND OPS where fernie shows up. the face is for moments, not for furniture. FERNIE APPEARS warmth where a person would greet you FERNIE NEVER APPEARS numbers carry their own authority the launcher greeting first run and idle, where he speaks first. chat, while he is speaking anywhere the words are literally his. loading and empty moments a blink and “unfurling…” beat a spinner. data grids and reports the numbers are the interface. no face. money and failure surfaces invoices, pricing, credits, real errors. customer-facing surfaces documents, portals, anything that leaves the house. when in doubt, leave him out. brand ops · rule sheet 02

Placement rules — where fernie lives

Internal do/don't sheet for putting fernie on a surface: he appears where a person would greet you (launcher, chat, loading and empty moments) and never on grids, money, errors, or anything customer-facing. Circulate with every design review that touches the launcher. Internal only — the rules read colder than the character.

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WORK SUITE hi. hi, i’m fernie. ask me where your inventory went. CULTIVATE ’26 · COLUMBUS · JULY 11–14 BOOTH 1907 he’ll be listening. silverfern.com/booth the grower’s operating system

Booth standee — hi, i'm fernie

Near-lifesize floor standee for Cultivate '26, Booth 1907: fernie in his listening state, one welcome line, one question that starts the demo. Print on rigid board with a floor easel and place at the booth's open corner. He listens at a booth — never the grin; the grin is earned in product, not printed.

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STICKER SHEET Nº 1 · MATTE VINYL steady. all ears. hm. on it. planted. business face. just ask. die-cut · peel from the corner silverfern.com

Sticker sheet no. 1

Die-cut vinyl sheet: six fernie heads with their one-word captions plus the "just ask." pill for laptop lids and cooler doors. Hand out at the booth and tuck one into every onboarding welcome box. Captions stay lowercase and under three words — the stickers are the character's whole vocabulary.

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PRODUCT NOTES WORK SUITE UPDATE the face of Work Suite say hello to fernie. the launcher has a face now. it blinks. hi.

Launch email header

Header banner for the fernie launch email: mint field, wordmark, and the character rising from the bottom edge mid-blink. Drop straight into the announcement send; body copy and the button live below in the template. Keep the subject line lowercase to match the lockup.

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ASSET SPEC · AVATARS fernie, cropped. the same face at every size, down to the favicon. 512 px128 px48 px24 px app + marketplacechat headerlist rowsfavicon floor crop at the shoulders body fills the circle, eyes ride high. the antenna may escape let it break the ring at 128 and up. 24 px is the floor eyes only. below that, use the koru. every surface gets the same fernie. silverfern.com

Avatar plate — fernie, cropped

Production spec for circle avatars at 512, 128, 48 and 24 pixels, with clearance rings and the three crop rules. Use it when exporting fernie for app stores, chat headers, and favicons. At 24 px the mouth and antenna drop — eyes only; anything smaller falls back to the koru mark.

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THE LAUNCHER just ask. fernie writes the draft; a person owns the send. silverfern.com fernie Work Suite launcher TUE 06:12 Overnight check: three SKUs in House 4 fall below par before Friday’s ship week. I drafted a restock for each. DRAFT · RESTOCK / HOUSE 4 3 LINES geranium 4-in · +240 to par petunia flat · +180 to par calibrachoa hb · +96 to par Approve Open draft Approved. Send it. Planted. The POs are on the order desk. ask fernie…

Just ask — launcher frame

Product-theater frame of the launcher chat: fernie surfaces an overnight low-stock, drafts the restock, and a person approves the send. Use on the site, in decks, and as the second post of launch week. The interface is the artwork — never annotate over it or invent numbers beyond the mock shown.

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how a save happens. AI writes the draft; a person owns every change. 01 LOW STOCK · HOUSE 4 fernie flags it. overnight, before anyone’s coffee. 02 APPROVE RESTOCK reviewed at the order desk a person owns it. one look, one call. judgment stays human. 03 the truck leaves. full racks, on the week you promised. warm where it can be, exact where it must be. silverfern.com

Three panels — how a save happens

Warm, instrument-grade strip of the whole loop: fernie flags the overnight shortfall, a person approves the restock, the truck leaves full. Use in decks, on the site, and as a LinkedIn carousel exported panel-by-panel. The human always sits in the middle panel — never reorder the sequence.

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INTERNAL · CHARACTER RULES LEDS · NEUTRAL NEUTRAL SPEC LED #5F6F6A · glow off mouth none · blink none antenna static · hat off warm → still CHARACTER RULE Nº 06 when money is on the screen, fernie goes still. no smile, no glow, no theater. just the number. GOES STILL FOR invoices, credits, anything billed price levels and quotes a real failure with money attached BACK TO WARM WHEN the money leaves the screen. not before. trust is the product. the face knows it. brand ops · rule sheet 06

The straight-face rule

Internal spec card for fernie's neutral state: when money is on the screen, the LEDs dim to #5F6F6A, the glow and mouth drop, and nothing animates. Covers invoices, pricing, credits, and any failure with money attached. Internal only — externally this rule should be felt, never explained.

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WARDROBE PLATE · ONE PER SEASON little hats only. the silhouette never changes. the hat barely does. FIRST OUT the fourth of july one cone. three stars, tops. ships with the july social stamp. same body. same eyes. harvest a straw brim, nothing more. winter holiday one knit cap, one pompom. first of spring a fresh cap for planting weeks. same body. same eyes. same body. same eyes. same body. same eyes. if the hat needs a costume, the hat gets cut. silverfern.com

Wardrobe plate — little hats only

The seasonal dress code: fernie's silhouette never changes, and each season earns exactly one small hat — the 4th of July cone ships first. Reference this plate before drawing any holiday variant. If an accessory grows past the hat line or touches the eyes, it is out of wardrobe.

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A HOLIDAY NOTE FROM THE GREENHOUSE happy fourth. water early, then go watch the sky. from all of us at Silver Fern silverfern.com

TALENT

Employer Brand — Build the AI Factory

Hiring cards, job posters, and the culture manifesto for people who want to ship with a fleet.

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WE’RE HIRING The AI writes. You decide what ships. Silver Fern hires people who take responsibility for what the AI produces. MERGE REQUEST fulfill · pick-list sort drafted by fernie (AI) reviewed by you tests green name on it yours MERGE WHEN READY SILVERFERN.COM the grower’s operating system

We’re Hiring — You Own the Merge

LinkedIn hiring card that leads with how the work actually happens: AI drafts, a person decides what ships. The merge-ticket panel is the art — keep its row order intact. Company page and employee reshares; pairs with any open-role link.

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OPEN ROLE product engineer. Here’s how the work actually happens. 01 02 03 04 The AI writes the first draft. You review it line by line. Your name goes on the merge. It runs in real greenhouses. Code, tests, migrations, copy. All of it. Like a colleague’s work, because it is. You own what ships. No anonymous code. Benches, carts, order desks. Not demos. SILVERFERN.COM apply with something you’ve shipped

Open Role — Product Engineer

Job poster for the engineer archetype, written the way the job really works: AI drafts, humans review and own the merge, code lands in working greenhouses. Swap the role lockup for other openings; keep the four-row structure and the closing instruction verbatim.

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the way we work. five things we tell every new hire 1 2 3 4 5 AI does the typing. People do the deciding. Small merges, every day, with a name on each one. When a head grower calls, we pick up. Plain words. Short memos. No decks. Done means it’s running in a greenhouse. SILVERFERN.COM the grower’s operating system

How We Work — Five Statements

Culture manifesto as a numbered ledger: five plain statements, no poster voice, each turning on a second green line. Print for office walls, drop into recruiting decks, or crop single rows for social. The statements are load-bearing — edit none of them casually.

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WELCOME TO SILVER FERN Day one. You’ll ship before you feel ready. Ask the obvious question first. The AI drafts. You decide. That’s the whole onboarding speech. SILVERFERN.COM the grower’s operating system

Day One Welcome Card

The three things new people get told first, on a bright mint field with the koru bleeding off the edge. Prints as a desk card and doubles as the cover slide of onboarding. Keep it to three lines — the brevity is the message.

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∞ REFERRAL · NO. keep this half GOOD-PEOPLE PROGRAM Know someone good? Hand them this card. That’s the whole program. no forms, no funnels, one introduction. SILVERFERN.COM valid indefinitely

Referral Card — Valid Indefinitely

Wallet-size referral ticket with a tear-off stub and one dry instruction: hand it to someone good. Print on heavy stock for team members to carry to trade shows and meetups. The infinity ticket number and “valid indefinitely” stay — that’s the joke.

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careers at silver fern. AI drafts the work. People own every change. THE SYSTEM YOU’D BE BUILDING 98M+ daily inventory data points 36,000+ retail locations SILVERFERN.COM

Careers One-Pager Header Band

Header band for the recruiting one-pager: careers lockup on the left, real system scale on the right, both public stats verbatim from silverfern.com. Sits above a cream document body — the one dark moment on the page. Do not add stats beyond the two shown.

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ENGINEERING AT SILVER FERN Small merges. Real reviews. No heroics. Nothing ships without a human review. Including the AI’s work. Especially that. merge log ✓ merged forecast · wave rollup ✓ merged restock · receipt match ✓ merged fulfill · pick-list sort ✓ merged report · shrink summary ● review produce · bench move ○ draft analyze · zone heat map every line reviewed by a person SILVERFERN.COM 98M+ daily inventory data points

Engineering Pitch — No Heroics

Engineering recruiting card built around the merge log instead of vanity metrics: steady cadence, named module work, one line in review and one in draft. The dark-terminal exception in a bright batch. Log entries are illustrative product areas, never real ticket names.

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we’re building the AI factory (it’s mostly people) ENGINEERING OPERATIONS GROWER SUPPORT come say hi. SILVERFERN.COM the grower’s operating system

BLOG ART

Blog Header Gallery

Conceptual heroes for the writing pipeline — one per pitched post, from agentic AI to ship-week math. Titles stay in the CMS; the art carries the idea.

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FIELD NOTES · SILVERFERN.COM FIG. 1 · AI-AS-A-WRAPPER FIG. 2 · AGENTIC AI now with AI chat shell · fresh paint legacy core · unchanged manual crank · still required sense decide act PURCHASE ORDER memory · yesterday’s counts hands · move the actual work loop · checks its own result DIAGRAM 001 · TWO ANATOMIES

Two Anatomies

Header art for “Agentic AI vs. AI-as-a-Wrapper.” Premise: a chat shell painted on a legacy system is not the same species as an agent whose hands move the actual work and check the result. Flagship art for the series; the post title lives in the CMS, not on the image.

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FIELD NOTES · SILVERFERN.COM DIAGRAM 002 · ONE WATERLINE UPSTREAM · LONG-TERM DEMAND REPLENISHMENT GATE DOWNSTREAM · RESTOCK CHANNELS N

One Waterline

Header art for “Plan the Season Before You Restock the Week.” Premise: long-term demand planning is the river; replenishment is the irrigation gate it feeds — one continuous waterline, in that order. Map-style illustration with dry channel labels; title stays in the CMS.

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FIELD NOTES · SILVERFERN.COM PLAN VIEW · HOUSE 2 · SPRING N BAY 1 BAY 2 BAY 3 BAY 4 IN PRODUCTION RECLAIMED THIS SPRING SAT IDLE LAST SEASON

Painted Back In

Header art for “The ROI of Capacity and Space Planning in Production.” Premise: the cheapest square footage is the bench space you already own — plan the house well and idle ghosts get painted back into production. Plan-view diagram with legend; no invented numbers on the art.

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FIELD NOTES · SILVERFERN.COM 0 ft · today v9 · "FINAL" v7 · "FINAL_final" v4 · "copy of copy" v1 · origin unknown CORE SAMPLE · SHARED DRIVE

The Version Reef

Header art for “The True Cost of Spreadsheet Operations.” Premise: every “FINAL_final” copy sinks into sediment until nobody knows which number is true — the filing cabinet becomes a reef. One of the set’s few dark-field pieces; use where the page background is light.

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FIELD NOTES · SILVERFERN.COM PLATE XII · AI-NATIVE A–A B–B strap · rubs the stem lattice · part of the stem SPECIMEN A · SUPPORT BOLTED ON SPECIMEN B · SUPPORT GROWN IN

Grown In, Not Bolted On

Header art for “What AI-Native Actually Means in an ERP.” Premise: a bolt-on assistant is a stake strapped to the plant; AI-native means the support structure grew inside the stem. Botanical-plate style with paired cross-sections; post title stays in the CMS.

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FIELD NOTES · SILVERFERN.COM CHANGE ORDER A PERSON OWNS THIS CHANGE HUMAN GATE

The Human Gate

Header art for “The Human Gate: Why Every AI Change Needs an Owner.” Premise: the approval moment rendered heroic — the stamp face is a fingerprint, because accountability is personal. A dark-field piece; the ring copy is part of the illustration.

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FIELD NOTES · SILVERFERN.COM RFID · PHYSICAL COUNT DIAGRAM 007 · SCAN-TRUTH

Barcode Shadows

Header art for “Scan-Truth: What RFID Does to a Physical Count.” Premise: when every plant carries a tag, the crop starts answering for itself — a bench at low sun casting barcode shadows. The gold brackets mark one read in progress; no copy needed on the art.

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FIELD NOTES · SILVERFERN.COM RETAIL COMPLIANCE · EDI LANE COMPLIANCE 850 · PO 856 · ASN 810 · INV DIAGRAM 008 · EDI WITHOUT TEARS

Paperwork, Walking

Header art for “EDI Without Tears: Surviving Retail Compliance.” Premise: when the 850, 856, and 810 generate themselves, the paperwork walks itself through the checkpoint while the cartons keep rolling. Doc codes are real EDI transaction sets; title stays in the CMS.

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FIELD NOTES · SILVERFERN.COM ELEVATION · SPRING RUSH ROUTE WK -8 WK -6 WK -4 WK -2 SHIP WEEK WK +1 WK +2 FORECAST™ PRODUCE™ FULFILL™ RESTOCK™ ANALYZE™ AID STATIONS = WORK SUITE MODULES

The Spring Ascent

Header art for “Ship-Week Math: Surviving the Spring Rush.” Premise: the season climbs like a race elevation profile, and each Work Suite module is an aid station on the route to ship week. Chart-as-illustration; the summit flag marks the week that matters.

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FIELD NOTES · SILVERFERN.COM ONE DATA LAYER · SCHEMATIC BEFORE · SIX WELLS, SIX PUMPS AFTER · ONE MAIN, ONE LAYER ERP EDI PORTAL MOBILE REPORTS RFID ERP EDI PORTAL MOBILE REPORTS RFID ONE WELL

Six Wells, One Main

Header art for “One Data Layer: Why Integrations Break.” Premise: six taps fed by six private wells drip six different answers; one main line makes every tap pour the same water. Schematic diagram with dry tap labels; the mismatched drips carry the argument.

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FIELD NOTES · SILVERFERN.COM AVAILABILITY WEEK OF ________ ITEM SIZE STATUS GERANIUM · ZONAL RED 4.5 IN OPEN PETUNIA · WAVE MIX FLAT 18 LOW HOSTA · PATRIOT 1 GAL OPEN BASIL · GENOVESE 288 PLUG OUT TOMATO · CHERRY 4 IN OPEN LAVENDER · PHENOMENAL 1 GAL LOW MUM · GARDEN YELLOW 8 IN OPEN FERN · BOSTON 10 HB OPEN updated live as the crop moves DIAGRAM 011 · A LIVING DOCUMENT

The Living List

Header art for “Availability as a Living Document.” Premise: the paper price list is dead the moment it prints — a real availability sheet grows with the crop, so this one is sprouting through the type. Row content is generic template copy, no real customer data.

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FIELD NOTES · SILVERFERN.COM 2 4 6 8 TRAYS ON SHELF OUT OUT REORDER POINT SKU 1041 SKU 1042 SKU 1050 SKU 1057 SKU 1063 SKU 1071 SKU 1076 SKU 1080 SKU 1088 AISLE 7 · SATURDAY · 4:38 PM SILVER FERN

The Shelf Is the Chart

Header art for “Store-level replenishment: reading sell-through.” Premise: the empty slots on a retail shelf are the truest demand data a grower gets, and reading them daily is how replenishment should be driven. A supermarket shelf drawn as a live bar chart, with a gold reorder line flagging the facings that need trucks.

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FIELD NOTES · SILVERFERN.COM W E N S WIND VARIABLE · PENCIL NO. 2 SILVER FERN

The Vane That Takes Notes

Header art for “Listening to seasons: what forecast accuracy really is.” Premise: a good forecast is not a guess about the wind, it is a record of every season the operation has already lived through, written down and reread. A rooftop weather vane whose arrow is a No. 2 pencil, sketching the season as it turns.

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FIELD NOTES · SILVERFERN.COM 1 2 3 DWG 26-07 · MID-SEASON MIGRATION 1 — LEGACY SYSTEM · REMOVE, ROLLING 2 — WORK SUITE · INSTALL, ROLLING 3 — GROUND SPEED · CONSTANT SILVER FERN · SCALE 1:1 · SHEET 1/1

Mid-Season Migration, As Drawn

Header art for “Switching systems without stopping the season.” Premise: growers cannot pause a live season to change software, so the migration has to happen while the operation keeps moving. A blueprint of a tractor getting its rear tire swapped at full ground speed — legacy off, Work Suite on, season uninterrupted.

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FIELD NOTES · SILVERFERN.COM LOT 26-1187 · READY LINER LOT 25-0441 LINER LOT 25-0398 STOCK PLANT 24-112 SEED LOT 24-887 CUTTING 24-903 SEED LOT 24-104 2026 · IN THE GROUND 2025 · LINER YEAR 2024 · SEED + STOCK SILVER FERN

The Family Tree Grows Down

Header art for “Lot genealogy: from liner to landscape.” Premise: every plant that ships carries a full lineage — seed lot, stock plant, cutting, liner — and being able to trace the whole line at once is what takes the panic out of a recall or a quality question. A family tree drawn as a real root system, one lot tag per generation.

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FIELD NOTES · SILVERFERN.COM SILVER FERN COST TO SERVE · PER PLANT LINER0.42 MEDIA + POT0.31 WATER + HEAT0.27 LABOR0.58 FREIGHT0.34 COST TO GROW1.92 SELL PRICE3.49 MARGIN 1.57 * ILLUSTRATIVE NUMBERS * SILVER FERN

The Tag Is the Receipt

Header art for “Cost-to-serve clarity: know your margin per crop.” Premise: every crop should be able to show you its receipt — what it cost to grow, what it sold for, and what was left — down at the plant-tag level. A pot stake printed like a till receipt, margin line in gold; numbers on the art are illustrative.

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FIELD NOTES · SILVERFERN.COM just ask THEN NOW SILVER FERN

The Order Desk, After

Header art for “The order desk, after: just ask.” Premise: the order desk used to be a phone that never stopped ringing; now availability, order status, and PO questions get answered by typing the question. A rotary phone whose cord relaxes into a typing indicator and becomes the chat bubble.

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FIELD NOTES · SILVERFERN.COM OVERGROWN, PAST SPEC CULLS AT THE BENCH SHIPPING DAMAGE ORDERED TOO MANY UNCOUNTED PROPORTIONS ILLUSTRATIVE · ONE BIN, ONE WEEK SILVER FERN

The Dump Pile, Accounted For

Header art for “Counting what you dump: shrink and waste.” Premise: the compost bin is a ledger nobody reads — every dumped flat has a reason, and the biggest cost is the slice that never gets counted at all. A compost bin from above, rendered as a pie chart with the uncounted wedge in gold.

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FIELD NOTES · SILVERFERN.COM 4 4 Allegro, building SOW SPACE PULL SHIP RESET mp ff pp WK 24 WK 25 WK 26 WK 27 WK 28 ARRANGED FOR BENCH CREW AND DOCK SILVER FERN

Ship Week, in Chords

Header art for “Peak-season labor planning.” Premise: crewing a peak season is orchestration — the same people, arranged into bigger chords as ship week builds, then given a quiet measure to recover. A shift board written as sheet music, with the ship-week cluster rolled fortissimo.

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FIELD NOTES · SILVERFERN.COM C:\ERP> LEGACY ERP OUTGROWN SILVER FERN

What the Terminal Left Behind

Header art for “Leaving a legacy ERP.” Premise: outgrowing an old system is less like a demolition and more like a molt — one day the shell is just sitting there, and the living thing has already walked on. The shed skin of a green-screen terminal on a bench, with a bright trail leading out of frame.

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HOUSE 4 ABCDEFGHIJKL 123456 WIPE YOUR DATA AI FIELD NOTES · SILVERFERN.COM SILVER FERN

Wipe Your Data

Header art for “Garbage in: data hygiene before AI.” Premise: AI is only as good as what walks in the door — clean your item lists, lot records, and availability before you let it into the house. Muddy boots left at the greenhouse door, where the doormat is a spotless spreadsheet and the last clean cell is where AI begins.

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FIELD NOTES · SILVERFERN.COM AVAILABILITY · HOUSE 4 SITE VISIT · HOUSE 4 SILVER FERN