THE WELCOME KIT · DAY ONE
Step 3 starts Monday.
Steps one and two are behind you. This is the part where it goes live.
AFTER YOU SIGN
✓
WALK YOUR OPERATION
DONE
✓
PICK YOUR MODULES
DONE
3
LIVE BEFORE THE SEASON
KICKOFF · MONDAY
Silver Fern · Fable Generated Assets · The Customer Volume
everything after the signature — welcome, go-live countdown, training posters, cheat sheets, milestones, support, habits, season review, renewal, expansion earned, referral, and the exit promise. The customer already bought; these cards serve, teach, or honor. They never re-sell.
Serve, teach, honor · never re-sell104 artifacts · 13 collections · mixed static + pure-CSS motion · PAPER workhorse register · CS tools INTERNAL
V12-01 · 8 artifacts
Day one: step 3 starts Monday, the humans card, the night shift starts tonight.
Steps one and two are behind you. This is the part where it goes live.
You signed. Here is what that means on our side.
Your pricing is published. Your data stays yours. When you call, a person answers. None of that changed when the ink dried.
Starting Monday, we build the grower’s operating system around your operation — your benches, your weeks, your trucks. You will see us often: on the phone, in the aisles, in the morning report.
There is no fine print left. Just the season.
Roles, not names — so this card stays true season after season. When you call, one of these answers.
Runs the kickoff. Walks the plan. Owns live-before-the-season.
A person answers. Community · Normal · Priority · Dedicated.
The system ships weekly. Your requests ride along.
Everyone who built it answers for it. Same letter, same signature.
Three appointments, in order. Nothing else is asked of you.
One hour. Your team, our lead, the plan on the table.
Send the spreadsheets as they are. Columns map on our side.
Your operation, in Work Suite. First counts land on MOBILE.
The sheet you saw is the sheet you pay.
One bench does the work. No handoffs.
Every tier. A person answers.
Export it any day. CSV, no request form.
Or you hear it early, from us.
We have seen worse. Columns map.
V12-02 · 8 artifacts
Week-by-week posters counting toward live-before-the-season.
Pin it where the crew walks by. Every week has one job.
The plan goes on the wall. Every date below gets a name next to it.
Houses, benches, dock. We map how your place actually runs.
Spreadsheets come in as they are. Columns map once.
A real bench, a real count, saved from the aisle.
Count, review, post. Buyers see live numbers.
An 850 comes in and leaves as a pick list.
It creates overnight. You approve in the morning.
A full ship day, end to end, before it counts.
That was the deal. If a date slips, you hear it early.
Bring the ugliest spreadsheet you have. The columns map once — then the retyping stops.
A real bench, a real count, saved from the aisle.
Count, review, post. Buyers see what you actually have.
An 850 comes in. A pick list goes out. A truck leaves.
It works while the lights are off. It creates; growers approve.
The counts stand.
The day is closed.
· reads the day's counts
· creates reorder suggestions
· builds the morning report
✓ read the morning report
✓ approve the reorders
Nothing moves without you.
A full ship day, end to end. A snag found this week costs a note, not a truck.
Run it like it's real. Whatever snags, we hear it now — not in the season.
Eight weeks, crossed off on schedule. The season starts on yours.
V12-03 · 8 artifacts
Break-room signage: one flow each, drawn like good machine-shop instructions.
WORK SUITE · BREAK-ROOM POSTER 01 / 08
Three steps, from the aisle. Gloves on.
SCAN THE BENCH TAG
MOBILE opens the count where you stand. No menu digging.
148
TAP TO COUNT · BIG TARGETS
Count what you see. Flats, pots, or trays — the tag knows the unit.
SAVED ✓
COUNT LANDS EVERYWHERE
Availability, the pick list, and the plan all update from your one count.
A COUNT FROM THE AISLE BEATS AN ESTIMATE FROM THE OFFICE · EVERY TIME
WORK SUITE · BREAK-ROOM POSTER 02 / 08
Count → review → post. Buyers see it the moment you hit the button.
COUNT
GERANIUM 4.5″ 1,240
PETUNIA 10″ HB 864
MARIGOLD 306 1,088
Fresh counts from the aisle. Yesterday's number is not availability.
REVIEW
HELD FOR ORDERS −320
NOT READY UNTIL WK 16 −180
POSTABLE 2,692
The system nets out holds and not-ready weeks. You check the math once.
POST
PORTAL · LIVE 6:14 AM
BUYERS SEE REAL QUANTITIES
One button. The phone stops ringing about what you have.
POST BEFORE THE PHONES START · MONDAY MORNING, EVERY WEEK
WORK SUITE · BREAK-ROOM POSTER 03 / 08
The retail order lifecycle, start to invoice. FULFILL™ carries it.
THE ORDER ARRIVES
The buyer's purchase order lands in the queue. Nobody retypes it.
WE SAY YES, FAST
The acknowledgment goes back inside the buyer's window. Compliance starts here.
THE FLOOR TAKES OVER
Pick lists print, racks build, every line scans against the order.
THE TRUCK TELLS THE STORE
The ship notice matches what is actually on the trailer. Always.
THE INVOICE CLOSES IT
Billed from what shipped — shorts and all — so nothing gets argued later.
FOUR DOCUMENTS, ONE ORDER · IF YOU SUPPLY BIG-BOX, THIS IS THE JOB
WORK SUITE · BREAK-ROOM POSTER 04 / 08
fernie creates. You approve. Five minutes with the first coffee.
THE MORNING INBOX · SORTED BY URGENCY
Order from a 2 AM voicemail — quantities read, ship week guessed conservatively.
✓ APPROVE · ✎ EDITThree confirmations created from yesterday’s orders. Standard terms.
✓ APPROVE ALLBench 9 count came in short of what week 15 needs. No action taken — your call.
→ REVIEWApprove when it matches what you know.
Edit when fernie read it almost right — it learns your correction.
Never rubber-stamp. The five minutes is the job. Trust grows on review.
NOTHING fernie CREATES GOES OUT WITHOUT YOUR NAME ON IT
WORK SUITE · BREAK-ROOM POSTER 05 / 08
Count it, reason it, photo it. Shrink only stays honest if it gets written down.
COUNT WHAT’S GONE
Scan the tag, enter the number leaving the bench. Not "some" — a number.
PICK THE REASON
The reason codes are how January learns what April lost.
ADD THE PHOTO
One picture on the record. Nobody argues with a photo in the winter review.
NOBODY GETS IN TROUBLE FOR A LOGGED DUMP.
Plants die. That is farming. The only unforgivable shrink is the kind that never got counted — that one costs money twice: once on the bench and once in next year’s plan.
LOG IT THE DAY IT LEAVES THE BENCH · FRIDAY IS TOO LATE TO REMEMBER TUESDAY
WORK SUITE · BREAK-ROOM POSTER 06 / 08
Transplant day, drawn from the aisle. PRODUCE™ keeps the crop’s diary.
Scan the lot tag on the first tray of the run. The gate opens for the whole lot.
Enter the count that made it. 96 sown, 91 transplanted — the difference is the germ truth.
Stamp it. Date, house, and your initials land on the record. The crop’s story stays written.
WHY IT MATTERS: the finish date every buyer was promised is built on these stamps. A gate stamped on time is a ship week you can trust in week 8.
STAMP AT THE BENCH, NOT AT LUNCH · THE GATE REMEMBERS WHAT THE AISLE FORGETS
WORK SUITE · BREAK-ROOM POSTER 07 / 08
The truck is here. Three steps and the count lands where it belongs.
PO-2214 · POTTING SUPPLY CO. RESTOCK™
4.5″ ROUND POTS · 40 CASES✓ 40
POTTING MIX · 24 BALES✓ 24
UPC TAG ROLLS · 1210 — SHORT 2
Scan the PO on the pallet. The expected lines open — you check against reality, not memory.
Count what actually came. Match is one tap. A short gets its own line — never round up to done.
Close the receipt. On-hand updates, the short chases itself with the supplier, and the gauge resets.
RECEIVE AT THE DOCK, SAME HOUR · A PALLET IN LIMBO IS A COUNT NOBODY TRUSTS
WORK SUITE · BREAK-ROOM POSTER 08 / 08
The whole system on one wall, annotated for your first week.
the plan
“what are we growing and when” — January lives here
the crop
gates, lots, benches — the crop’s diary
the orders
picks, racks, trucks, the 850 — ship day’s home
the supplies
pots, mix, tags — reorders itself, you approve
the buyers
what they see; keep it posted and they stop calling
ONE DATA LAYER — every screen reads the same counts, orders, and racks. Fix a number once and it is fixed everywhere.
MOBILE is the whole system in your pocket. If you are in an aisle, use it there.
fernie™ works nights creating paperwork for your approval. Check the inbox with the first coffee.
LOST? START FROM THE MODULE THAT OWNS THE NOUN YOU’RE HOLDING
V12-04 · 8 artifacts
Pocket cards: scans, week numbers, approval triage, the fastest paths.
WORK SUITE · FIELD CARD 01 / 08
Every barcode action in the system. One scanner, no typing.
COUNT A BENCH
Scan the bench tag. A count opens in MOBILE, keyed to where you stand.
RECEIVE A PO
Scan the pallet label. Check-in opens and the count lands where it belongs.
STAMP A GATE
Scan at transplant. The crop gate stamps with the date and the house.
PICK A LINE
Scan the pick-list line. The pick confirms against the order, not from memory.
LOG A DUMP
Scan the tag, count what is gone, add the reason. Shrink stays honest.
ONE SCANNER · NO TYPING · IF A TAG WON'T SCAN, KEY THE LAST FOUR DIGITS
WORK SUITE · FIELD CARD 02 / 08 · LAMINATE
Buyers talk in week numbers. So does the system.
[OPERATION] · ______DAY · WK __ · BEFORE THE FIRST CALL
FIRST · THE NIGHT SHIFT
What fernie™ created overnight, flagged in the order it needs you. Anything that holds a truck sits on top.
LOOK FOR · FLAGS MARKED NOW
SECOND · THE SHIP LIST
Orders due out today and the trucks they load onto. Catch the short lines before the doors open.
LOOK FOR · SHORT LINES BEFORE THEY LOAD
THIRD · COUNTS AGAINST THE POST
Where yesterday's counts moved the availability buyers see in PORTAL. Fix the post before the phones start.
LOOK FOR · BENCHES THAT MOVED OVERNIGHT
THREE READS, IN ORDER, THEN WALK THE AISLES
WORK SUITE · FIELD CARD 04 / 08
THE CODES ON THE SHEET, AND WHAT THEY MEAN
AS IT READS ON THE SHEET
BAY 4 · RACK 12 · [ITEM] · QTY 24 · PART 6 · ✓
SAME CODES ON PAPER AND IN MOBILE
What fernie™'s flags mean, and which need you now.
WORK SUITE · FIELD CARD 05 / 08
Holds a truck or an order. fernie™ cannot settle the line without your call.
SITS ON TOP OF THE MORNING REPORT
A reorder waiting on approval. Today is covered; tomorrow's run builds on your answer.
CLEAR BEFORE END OF DAY
Notes and reconciled counts. Nothing here waits on you.
READ WITH COFFEE
fernie™ creates. You approve. The flag says in what order.
The column map that always works.
WORK SUITE · FIELD CARD 06 / 08
If the map fights you, send the file as it is. Data-in is our job.
WORK SUITE · RESTOCK™ · FIELD CARD 07 / 08
fernie™ creates the reorder. You make the call.
The count backs the number and the week fits. Most mornings, most lines.
THE TELL · YOU WOULD HAVE WRITTEN THE SAME ORDER
Right call, wrong size. Change the number, then approve. The edit teaches the next one.
THE TELL · RIGHT ITEM, WRONG QTY
Too early to tell. It comes back with fresh counts. A snooze is a not-yet, not a no.
THE TELL · THE COUNT IS OLDER THAN THE QUESTION
Never approve a number you couldn't check against a count.
The fastest paths through a ship day, desk and aisle.
WORK SUITE · FIELD CARD 08 / 08
AT THE DESK
SEARCH
an item, an order, a bench.
APPROVE
take the flagged line at the top.
PICK LISTS
print the day's batch once.
CONFIRM
commit the line, move to the next.
IN THE AISLE · MOBILE
SWIPE
next line on the pick list.
LONG PRESS
correct the last entry where you stand.
PULL DOWN
refresh before the truck loads.
HANDS LEARN FASTER THAN MENUS · TAPE AT EYE LEVEL
V12-05 · 8 artifacts
Restrained celebration: first order, first 850, first boring Saturday.
An order came in. It was picked, staged, and gone. From here on, that’s what a normal day looks like.
A buyer’s 850 arrived. Your system acknowledged it. Nobody typed anything twice.
The counts you took this morning are the numbers they see this afternoon.
The board they see is the board you posted. Same numbers, same morning.
A reorder was waiting when you walked in. All it needed was your yes.
fernie™ creates. You approve. That’s the arrangement.
Orders picked. Trucks loaded. The morning report had nothing to flag.
Trees mark a year with a ring. So do we. This one’s yours.
Twelve months in. The system shipped weekly the whole way. So did you.
Every milestone card in this kit follows three rules. They keep the honor honest.
A card, not a parade. The work is the celebration; the card just writes it down.
The date and the fact. Nothing rounded, nothing borrowed, nothing invented.
Mark it, file it, get back to work. A moment marked twice starts to sound like a pitch.
V12-06 · 8 artifacts
The front door, the tier plate (Community · Normal · Priority · Dedicated), season-critical mode.
Promise three, before you signed: a human on the phone. It did not expire at the signature.
The stretch where a bad hour costs a truck. Everyone here runs differently for it.
It will be, sometimes. The flag is part of the machine, not a complaint form.
Your worst day is our job.
Spring included.
V12-07 · 8 artifacts
The weekly rhythm that makes the system pay: post Monday, count daily, review Friday.
Five minutes, one aisle, every day.
fernie™ creates overnight. You approve. Wednesday, read the week so far.
The top of the report gets read every day. The bottom is where the season drifts.
Once a month, read every line, top to finish. Then decide one thing because of it.
Work Suite holds the numbers. The weekly rhythm is what keeps them true.
V12-08 · 8 artifacts
QBR templates that read like farming, not account management.
V12-09 · 8 artifacts
Renewal as farming: history compounds, published pricing means no games.
The first season taught the system your operation. The second one starts already knowing it.
wk 10–20 run season-critical — expect the loud rows there. The goal is not a bigger number; it is the same week going quieter the second time.
FORECAST™ gets smarter in season two, because it finally has a season of you.
The first forecast leans on the industry curve and your first counts as they land.
The second forecast starts from a full season of your own history. Same math. More of you in it.
Dear [operation],
Season two renews on the terms you already know. The price is the one on the pricing page — the same page anyone can read. There is no re-quote and no different number for staying.
Nothing changes unless you ask it to. Same modules. Same tier. Same humans on the phone.
If a week went sideways this season, we would rather hear it at the review than invoice past it. Bring the list.
See you in season two.
— Silver Fern
The number you renew at is the number a stranger can read.
The export button never moves.
Every table in Work Suite exports to CSV. It did before you signed. It does today. It will the day you decide to leave.
So season two has to win the way season one did — on the season it shipped, not on the cost of the door.
V12-10 · 8 artifacts
Add it when it earns its keep — fit stated, never pushed.
Costs you hours or trust every week. You can name it. You can point at it from the aisle.
A date on someone else’s calendar. It does not know your operation. It never walked it.
Read them straight. Confirm or deny without our help — that is the point of the card.
Numbers set in November, argued in March, settled by whoever talks last.
Last season’s answer exists somewhere. Nobody can say where, or whether it is right.
The signal arrives with the truck, after the benches are already full.
Two of three and FORECAST™ fits. One or none and it does not — keep your money.
Tape this by the phone. Tally one week — one mark per call the system could have answered.
If the page fills, PORTAL fits: buyers see posted availability themselves, orders land without the re-key, and the phone goes back to being a phone.
Walk the operation once, end to end. Count what you find. Write it down — on paper, one last time.
If a count rides a clipboard before it reaches a screen, MOBILE fits: the count lands where it happens, and the desk step disappears.
Reorder chores put off, by day. Nobody reorders on Tuesday. Everybody reorders on Friday — from the yard, from memory.
If Friday looks like this, RESTOCK™ fits: reorder points watch the counts, fernie™ creates the reorder overnight, and you approve it in the morning.
Fit stated plainly. Add one when it earns its keep.
Fits when buyers keep calling for what a page could tell them — availability and order status, self-served.
Fits when the market moves and you hear it last. Grower Consolidation study: 188 events · 218 companies · 1,468 sources.
Fits when counts ride clipboards to a desk before they reach a screen.
Fits when fernie™’s night shift has earned more of the work. It creates; you approve.
Operation: [operation] — drawn one season at a time, only as each addition earns it.
Started where it bled worst: counts on clipboards, the season plan on paper.
Earned by: the phone-tag audit filled its page.
Earned by: too many Fridays spent reordering from the yard.
Earned by: two seasons of history worth learning from.
The system you bought keeps working either way.
The price you saw stays published either way.
The door stays open. Nobody stands in it.
This is the last page of the expansion packet. No pitch follows it.
V12-11 · 8 artifacts
References on the phone, not on posters; the dignified ask.
V12-12 · 8 artifacts
The boldest trust cards in the library: leaving is allowed, the export button never moves.
Every count, every order, every availability post, every season of history. Exported to CSV on any day you ask — as a customer, or on your way out.
Every export is plain CSV, chosen so the next system can read it — whatever the next system turns out to be.
order_id,buyer,ship_date,qty 10482,[buyer],2027-04-12,240 10483,[buyer],2027-04-14,96 10484,[buyer],2027-04-14,180 10485,[buyer],2027-04-15,320
A contract can hold a customer for a season. Only the work holds a grower for ten. So the exit stays published, the export stays one button, and the burden of proof stays on us.
Your archive waits — counts, orders, seasons, the record entire. Say the word and it restores. The work picks up where it stopped.
No hard feelings. No starting from zero.
Growers talk to each other. Every exit we keep easy is a reference we get to earn.
V12-13 · 8 artifacts
Health checks, at-risk reads, expansion ethics, the graceful exit protocol. INTERNAL.
Run it before every account call. Three questions, one glance.
Three signals that show up before a churn call. All three live in the log.
the aisle habit slips first
fernie™'s queue grows unreviewed
availability lands late, then not at all
Run on every account before spring. One page per operation.
What to pull, what to ask, what to leave alone.
What broke?
What slowed you down?
What did you stop using?
What did you build around us?
When suggesting a module is service, and when it is sales. The line, drawn.
Week 14 rules. Season-critical — everyone answers. Who owns what when it breaks.
Listen first. The starters below are cut in their words, not ours.
"Walk me through the week it stopped working for you."
say nothing until they finish — the longest step
"So the counts stopped mattering around week nine. Did I hear that right?"
"Before we talk about the rest — can we fix one thing this week?"
"If leaving is the right call, the export is easy and it is yours. That doesn't bend."
The internal steps behind the public promise. Run in order, with names attached.