Silver Fern · Fable Generated Assets · The Front Door
1,617 artifacts across fourteen volumes, plus the Cultivate portrait pack and the fernie launch kit. Every link on this page is relative — bookmark this file and it works from the synced Downloads folder on any machine. Sources and render zips are archived on SharePoint under Marketing / Fable Generated Assets.
The standing library: brand, heritage, positioning, Cultivate, print, modules, proof, factory, website, social, sales — plus the July expansion (LinkedIn suite, direct mail, seed packets, trading cards, zines, blog headers, fernie kit).
The library in motion: brand idents, kinetic positioning, product theater, interactive pieces, animated proof. Per-card replay, LOOP/SETTLES badges, no JavaScript inside artifacts.
Styled on the live silverfern.com register — paper fields, hairline cards, mono kickers, semantic module colors. Web, campaign, and product-surface assets.
The site register animated: the live site's motion language (typing carets, report generation, before/after wipes) applied across the full asset range.
The edgy volume: hot takes, spreadsheet obituaries, seismographs, hazmat placards, tabloids, wanted posters, county fair, sticker sheets. Punch at chaos, never at growers. The Hot Take Board ships pending exec sign-off — see the sheet below.
The market volume: the consolidation wave (built on our 188-event Grower Consolidation study), competitor tales-of-the-tape, vendor maps, the stack tax, the AI gap, product theater, the crew, the almanac, spreadsheets after dark. Versus, hot-take, and named-vendor map cards ship SIGN-OFF — see the build report below.
The epic volume: title sequences, the creed, cathedrals of glass, the 4AM shift, the system as monument, the long game. Slow is the speed, darkness is the canvas, growers are the heroes. Settles run 8–12 seconds by design; zero claims, zero stats.
Sales artifacts built on two quiet disciplines: the grower is the hero and we are the guide; listen first, name the truth, let the grower say "that's right." One-liners, the hero's arc, the 3-step plan, accusation audits, calibrated-question decks, no-oriented email headers, diagrams that close. See the method sheet below for the thinking.
Everything fernie™: spec plates, the six states, wardrobe (the little hats), empty states and loaders for the product, per-module jobs, three-panel comics, motion idents, straight-face law, merch, and lore. Eight canonical face symbols — the geometry never changes. fernie creates; growers approve.
The show kit: aisle stoppers readable at 20 feet, booth graphics, printable handouts, demo-station idle loops, badge & swag specs, follow-up email headers, the consolidation study as the booth's draw, and the internal ops runbook. Columbus · July · Booth 1907 — no links, no QR codes, the booth is the CTA.
Fifty-two weeks of moment cards: January planning, Valentine's greenhouse-side, the spring ramp, Mother's Day ("it's shipped"), Cultivate week, mums, poinsettia season, the quiet weeks — plus evergreen weekly templates and the social team's planner kit. No year numbers anywhere; every card reruns next year.
Everything after the signature: welcome kit, go-live countdown, break-room training posters, cheat sheets, restrained milestones, support tiers, weekly habits, season review, renewal as farming, expansion earned, referrals, and the exit promise — leaving is allowed, and that's the boldest trust card we own.
The Field Kit re-tuned per grower type: young plant, bedding, perennials, tree & shrub, greenhouse produce, retail-channel supply. Same method, different nouns — every card passes the noun test. Includes the cross-vertical chooser plates and per-vertical proof themes.
The capability catalog: FORECAST™ through PORTAL, MOBILE in the aisle, fernie™ at the approval gate, one data layer, EDI & big-box, reports, getting live, interop, and a day in the life. Idealized interface drawings in the site register — capability shown, benefit implied, zero invented metrics.
The volume that IS the Booth 1907 touchscreen: real botanical plates and full-bleed glasshouse photography, the dare-to-touch piece that opens the actual Work Suite in-frame, seven fernie™ pieces with the Cultivate lanyard, touch routers, the staffed-demo layer, and the SHOWRUNNER shell that runs the whole show day from one config file. Absorbs the 16-piece Portrait Pack whole.
The Projection Program's Tier 2 output: the teaser-5 recut (canonical fernie™ endcard), one film per module in its semantic color, the consolidation study film ("the middle disappears"), and the fernie™ origin. Deterministically rendered from gated briefs; gates pass on all eight.
Show-floor screen pieces for the Samsung portrait display: ambient brand loops, module theater, touch pieces with idle attractors. Open the operator index to drive it.
Everything fernie: character geometry, state machine and placement registry, wardrobe layer, launch sequence, telemetry and kill switch.